Key Product Selling Point
Vibrant Metallic Purple: Schwarzkopf LIVE Urban Metallics Amethyst Chrome offers a powerful purple hue with a stunning metallic shine, perfect for making a bold statement.
Built-in Metallic Shine Booster: Infused with coconut oil, this dye provides deep, long-lasting color with impressive shine and an anti-fade effect.
Vegan Formula: Made without animal-derived ingredients, silicones, or ethanol alcohol, catering to those seeking ethical beauty products.
Suitable for Dark Blonde to Medium Brown Hair: Specifically designed for these hair colors, ensuring optimal results.
Permanent Hair Dye: Offers durable, fade-resistant color for a long-lasting vibrant look.
Detailed Product Description
Embrace the power of purple with Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69, a permanent hair dye that delivers a vibrant, metallic tone. Infused with a built-in Metallic Shine Booster and coconut oil, this formula ensures maximum color depth and shine while resisting fading. The vegan-friendly composition, free from silicones and ethanol alcohol, makes it a conscientious choice for those who value ethical beauty. Designed for use on dark blonde to medium brown hair, this dye provides a striking, long-lasting color transformation.
Direction for use
Preparation: Perform an Allergy Alert Test 48 hours before use. Cover clothing with an old towel and wear gloves provided. Apply to dry, unwashed hair.
Mixing: Unscrew the nozzle of the Developer Lotion. Pierce the LIVE Colour Cream tube and squeeze its contents into the Developer Lotion bottle. Replace the nozzle and shake until mixed.
Application: Follow the instructions for either first-time or root regrowth application. Leave the formula to develop for 20-30 minutes.
Rinsing: Rinse hair under warm water until it runs clear.
Conditioning: Apply the LIVE Care Conditioner, leave for 2 minutes, then rinse thoroughly.
Ingredients
Developer: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid.Colour Cream: Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Cocamidopropyl Betaine, Propylene Glycol, Ceteareth-50, Cocos Nucifera Oil, Ceteareth-20, Parfum, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Sulfuric Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Potassium Hydroxide, Sodium Chloride, Sodium Sulfite, Ascorbic Acid, Sodium Silicate, Etidronic Acid, Quartz.Conditioner: Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Hydrolyzed Keratin, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Parfum, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Butylphenyl Methylpropional, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium Sorbate.
Product Warnings
Hair colorants can cause severe allergic reactions. Conduct an allergy alert test 48 hours before each use.Not intended for use on persons under 16.Do not use if you have a rash on your face, sensitive, irritated, or damaged scalp, or have experienced reactions to hair coloring or temporary “black henna” tattoos.Contains hydrogen peroxide and ammonia. Avoid contact with eyes; rinse immediately if contact occurs. Do not use to dye eyelashes or eyebrows.Keep out of reach of children.
Manufacturer Address
Wood Lane End, Hemel Hempstead, England