Product Selling Points
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100% Plastic-Free & Flushable – Made from biodegradable plant fibres and Water UK certified ‘Fine to Flush’.
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99% Water & Organic Aloe Vera – Ultra-gentle formula for sensitive and eczema-prone skin.
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Fragrance-Free & No Harsh Chemicals – Contains no alcohol, chlorine, or artificial fragrance.
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Approved & Trusted – Midwife and paediatrician approved, British Skin Foundation recognised, and Allergy UK certified.
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Ethical & Sustainable – Certified vegan and B Corp certified, using business as a force for good.
Detailed Product Description
Pura Flushable Baby Wipes are the gentle, eco-conscious choice for modern families. Made with 99% water and soothing organic aloe vera, these wipes are crafted from biodegradable plant fibres that are 100% plastic-free—making them safe for both your baby and the planet. They’re officially certified by Water UK as ‘Fine to Flush’, so you can dispose of them responsibly without harming the sewage system.
Fragrance-free and dermatologically tested, these wipes are perfect for sensitive and eczema-prone skin. With no alcohol, chlorine, or other nasties, Pura wipes clean effectively while respecting your child’s delicate skin. Backed by the British Skin Foundation, and approved by both midwives and paediatricians, they offer total peace of mind.
Pura believes parents shouldn’t have to choose between caring for their family and the environment. That’s why every wipe you use is part of a bigger mission—to end plastic pollution, starting with what’s in your nursery.
Directions for Use
Open the resealable pack and gently remove a wipe. Use to clean hands, face, or bottom. After use, dispose of in a bin or flush one wipe at a time using a full toilet flush. Always reseal the pack to maintain moisture.
Ingredients
Aqua (Water) Aloe Barbadensis Leaf Juice (Aloe Vera) Glycerin Levulinic Acid & Sodium Levulinate Sodium Benzoate & Potassium SorbateSodium Chloride Disodium Cocoamphodiacetate
Product Warnings
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For external use only.
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Flush only one wipe at a time with a full toilet flush.
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Do not use on broken or irritated skin.
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Keep out of reach of children unless in use.
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Do not use if the pack is damaged or unsealed.
Manufacturer Address
Pura
3 Worley Court,
Bolesworth Road,
Tattenhall,
Cheshire,
UK,
CH3 9HW