Key Product Selling Point
- Buildable Medium Coverage: Creates an even, flawless complexion that blurs imperfections and refines pores, with a naturally radiant velvet finish.
- Hydrating & Repairing Formula: Infused with Miracle Broth™ and Soft Velvet Algae to soothe, hydrate, and repair skin while maintaining balance.
- Long-Wearing Technology: New color capsule technology ensures true color retention, even in humidity, for all-day wear.
- UV Protection: SPF 20 shields skin from harmful UV rays, preventing future damage.
- Lightweight Texture: Seamlessly blends into skin, suitable for normal, dry, combination, and oily types, without feeling heavy.
Detailed Product Description
La Mer The Soft Fluid Long Wear Foundation SPF 20 is a luxurious liquid foundation that combines high-performance coverage with skincare benefits. The weightless formula, powered by the brand’s iconic Miracle Broth™, hydrates and repairs while Soft Velvet Algae softens the skin. Its buildable medium coverage instantly blurs imperfections, minimizes the look of pores, and creates a smooth, even complexion. New color capsule technology ensures the shade stays true throughout the day, even in humid conditions, while SPF 20 protects against UV damage. The silky texture blends effortlessly, leaving a naturally radiant velvet finish that enhances skin’s healthy glow.
Direction for use
- Shake the bottle well before use to activate the formula.
- Apply with fingertips or a foundation brush, starting from the center of the face and blending outward toward the neck.
- Build coverage as needed by layering lightly for a more perfected look.
- For best results, use after your regular skincare routine and before applying sunscreen (if additional SPF is desired).
Ingredients
Active Ingredients: Octinoxate 7.5%, Titanium Dioxide 1.9%
Inactive Ingredients: Declustered Water (-)/Aqua/Eau De-Structuree (-), Declustered Water (+)/Aqua/Eau De-Structuree (+), Cyclopentasiloxane, Isododecane, Dimethicone, Phenyl Trimethicone, Butylene Glycol, Polysilicone-11, Polymethyl Methacrylate, Coco-Caprylate/Caprate, Peg/Ppg-18/18 Dimethicone, Silica, Algae (Seaweed) Extract, Sesamum Indicum (Sesame) Seed Oil, Medicago Sativa (Alfalfa) Seed Powder, Helianthus Annuus (Sunflower) Seedcake, Prunus Amygdalus Dulcis (Sweet Almond) Seed Meal, Eucalyptus Globulus (Eucalyptus) Leaf Oil, Sodium Gluconate, Copper Gluconate, Calcium Gluconate, Magnesium Gluconate, Zinc Gluconate, Tocopheryl Succinate, Niacin, Sesamum Indicum (Sesame) Seed Powder, Polyglyceryl-4 Isostearate, Citrus Aurantifolia (Lime) Peel Extract, Chondrus Crispus (Carrageenan) Extract, Cucumis Sativus (Cucumber) Fruit Extract, Hordeum Vulgare (Barley) Extract/Extrait D'Orge, Molasses Extract/Saccharum Officinarum/Extrait De Melasse, Chlorella Vulgaris Extract, Gelidium Cartilagineum Extract, Corallina Officinalis Extract, Saccharomyces Lysate Extract, Silybum Marianum (Lady'S Thistle) Extract, Whey Protein/Lactis Protein/Proteine Du Petit-Lait, Laminaria Saccharina Extract, Codium Tomentosum Extract, Sucrose, Glycerin, Cholesterol, Eryngium Maritimum Extract, Laminaria Digitata Extract, Glycine Soja (Soybean) Protein, Acetyl Glucosamine, Caffeine, Sorbitol, Sigesbeckia Orientalis (St. Paul'S Wort) Extract, Tourmaline, Acetyl Hexapeptide-8, Sodium Hyaluronate, Hexyl Laurate, Cetyl Peg/Ppg-10/1 Dimethicone, Disteardimonium Hectorite, C12-16 Alcohols, Magnesium Aluminum Silicate, Trehalose, Yeast Extract/Faex/Extrait De Levure, Dimethicone Silylate, Propylene Glycol Diethylhexanoate, Yeast Polysaccharides, Caprylyl Glycol, Triethyl Citrate, Tetrahexyldecyl Ascorbate, Palmitic Acid, Hydrogenated Lecithin, Methicone, Propylene Glycol Dicaprate, Tocopheryl Linoleate/Oleate, Sodium Chloride, Aluminum Hydroxide, Hexylene Glycol, Triethoxycaprylylsilane, Fragrance, Alcohol Denat., Disodium Edta, Bht, Phenoxyethanol, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)]
Product Warnings
For external use only. Avoid direct contact with eyes.If irritation or redness occurs, discontinue use and rinse with water.Contains fragrance and alcohol; patch test recommended for sensitive skin.Store in a cool, dry place away from direct sunlight.Keep out of reach of children.
Manufacturer address
La Mer, a division of The Estée Lauder Companies Inc., 767 5th Avenue, New York, NY 10153, USA.