Who are these options for ?

Buffet manager who values a soft texture

You want to serve sliced brioche with coffee while keeping track of the wholemeal flour content and fibre per 100 g, rather than relying on its colour.

Hotelier open to crunchy toast

Wholemeal rusks may suit your guests if they are happy to spread something crunchy instead of having soft brioche.

Buyer responsible for serving toast

For preparing toast or sandwiches in volume, you need evenly sized slices and packaging designed for food service, even if that means choosing sliced bread rather than brioche.

What should you check ?

For a hotel breakfast, first decide whether you’ll serve soft brioche, crunchy toast or toast made from sliced bread. Then compare the ingredients and serving requirements within the category you’ve chosen.

Criteria What to check Who is it for ?
Wholemeal flour and fibre Check the proportion of wholemeal flour in the ingredients and the fibre per 100 g. Also look at the sugars if this matters for your offering. If I want to keep brioche on the buffet while knowing exactly what it contains, the label matters more than its appearance. Around 46 % of consumers make this check a priority.
Texture and serving style Choose between brioche served as it is, rusks for spreading, and sliced bread for toast. Check the packaging and instructions for after opening. If I’m preparing a large quantity of toast or offering crunchy slices, I need to choose the format to suit the planned service. Around 27 % of consumers prioritise matching texture to use.
Allergens Check the ingredients and any may-contain warnings on the batch, and keep the information available when serving the product outside its packaging. When I put slices out on the buffet, I need to be able to answer questions about their allergens accurately. This is the top priority for around 27 % of consumers considering this choice.

Buffet mistakes to avoid

  • Assuming every wholemeal option is brioche

    Harrys Sliced Wholemeal Brioche lists 15 g of sugars per 100 g in the product information cited by Harrys and Auchan. Wholemeal rusks may have a different nutritional profile, but their texture and purpose are not the same as brioche.

    Decide whether soft texture, crunch or making toast matters most, then compare the nutritional information per 100 g without confusing the different product categories.

  • Removing the packaging without keeping the allergen information

    The Harrys wholemeal brioche featured here contains wheat, eggs and milk, and may contain traces of other allergens. Once the slices have been taken out of the bag, this information still needs to be available so you can answer guests’ questions.

    Keep the packaging and technical sheet for the batch being served. If you need a gluten-free option, look for a separate product with confirmed specifications.

Brands and retailers to know

Harrys

Harrys offers sliced brioche made with wholemeal flour. Its Foodservice range also includes wholemeal sliced bread for catering. These are two different product categories.

  • Harrys lists 27,8 % wholemeal wheat flour and 7,0 g of fibre per 100 g for its brioche; Auchan lists 7,5 g of fibre per 100 g. Check the value on the batch you receive.
  • This brioche contains wheat, eggs and milk. The product information also lists 15 g of sugars per 100 g.

Brioche Pasquier

Biscotte Blé Complet is a crunchy breakfast option to spread, not a brioche.

  • According to Brioche Pasquier, these rusks contain 99 % wholemeal wheat flour and provide 11 g of fibre per 100 g.
  • They contain wheat and gluten. Also check the packaging for possible cross-contact with other allergens.

Carrefour

The retailer lists Harrys Sliced Wholemeal Brioche, making it useful for checking the details of this specific product.

  • Carrefour’s product information gives details of the ingredients in Harrys brioche, including 27,8 % wholemeal wheat flour.
  • Before serving, always check the ingredients and allergens on the packaging of the batch you actually receive.

Auchan

The retailer lists Harrys sliced brioche made with wholemeal flour in a 485 g pack.

  • Auchan’s product information lists 7,5 g of fibre per 100 g and recommends resealing the bag after use.
  • The fibre figure differs from the one listed by Harrys, so check the packaging of the product delivered.

E.Leclerc

The retailer lists Epi d’Or sliced brioches, which should not be confused with a product specifically made with wholemeal flour.

  • E.Leclerc’s selection includes 500 g and 700 g pack sizes.
  • Before choosing one of these brioches for a wholemeal offering, check the product name and ingredients of the exact item.

A crunchy option on Joybuy

If you’d like to serve something crunchy with coffee instead of soft brioche, this selection features Swedish crispbread in a bag. Check that the pack size suits your hotel buffet before adding it to the menu.

KRISPROLLS Swedish Rusk Complete Nature Unsweetened, 240 g bag

KRISPROLLS Swedish Rusk Complete Nature Unsweetened, 240 g

This Swedish crispbread is suitable when a crunchy slice can be served with coffee instead of brioche, but it won’t meet a demand for soft brioche. It comes in a 240 g bag in the Complete Nature Unsweetened variety. Wheat and barley are listed as sources of gluten. Check the batch label, as well as the number of servings and storage instructions, before serving.

View on Joybuy

Frequently asked questions

How can you tell if brioche is made with wholemeal flour ?

Read the ingredients list and nutritional information per 100 g rather than relying on the colour. Harrys Sliced Wholemeal Brioche lists 27,8 % wholemeal wheat flour; Harrys lists 7,0 g of fibre per 100 g, while Auchan lists 7,5 g. If the product details differ, check the packaging of the batch delivered.

Is Harrys wholemeal brioche suitable for a gluten-free offering ?

No. Its ingredients include wholemeal wheat flour, wheat flour and wheat gluten. It also contains eggs and milk. Check the packaging for may-contain warnings before advising guests.

How should you store Harrys sliced brioche after opening ?

Auchan’s product information says to store it at room temperature, away from heat, and to reseal the bag securely after use. Also follow the date and instructions on the batch you receive.

Do you need to tell guests about allergens in brioche served outside its packaging ?

Yes. In France, the decree of 17 April 2015 published by Légifrance sets out requirements for providing information about substances that cause allergies or intolerances in non-prepacked food. If brioche is served out of its bag on a buffet, keep the batch information so you can tell guests which allergens it contains.