What should you check before choosing?
For a high-protein meal, first work out what role the stock cube plays in the recipe, then compare the sugar and salt content and the ingredients of the variety you plan to use.
| Criteria |
What to check |
Who it matters to |
| Sugars |
Compare the ‘sugars’ line on a like-for-like basis, per 100 g or per prepared serving. Check any ‘reduced sugar’ claim separately. |
When I’m seasoning a meal and keeping an eye on sugar, I want to know how much the stock cube contributes without confusing a displayed value with a reduction compared with another product. Around 42% of consumers put checking sugar at the top of their list. |
| Salt |
Check the salt content and the recommended amount for the product you’ve chosen; distinguish ‘reduced salt’ from ‘salt-free’. |
When I want to add flavour without using lots of stock cubes, I first look to manage the salt added by the seasoning. This is a priority for around 33% of consumers. |
| Recipe and allergens |
Check the ingredients list and any ‘may contain’ statements on the packaging of the specific variety. |
If I need to avoid an ingredient or choose a stock that suits my dish, the exact ingredients matter more than the flavour name. Around 25% of consumers would make this suitability their top priority. |
Brands and ranges to know
These brands offer useful points of comparison for recipes, salt content and the information shown on product listings. Their inclusion here doesn’t mean their stock cubes are reduced in sugar.
Maggi
The documented products include vegetable KUB OR stock cubes, as well as vegetable and chicken varieties marketed as reduced salt.
- An Auchan listing states that Maggi Kub chicken stock cubes with 25% less salt should be prepared using one 10 g cube per half-litre of water.
- The claim refers to salt; it says nothing about the stock cube’s sugar or protein content.
Knorr
Knorr offers reduced-salt stock cubes and a salt-free vegetable stock.
- According to Knorr France, its reduced-salt vegetable stock contains 25% less salt than the average stock cubes on the market, excluding reduced-salt varieties.
- A claim about salt doesn’t tell you whether sugar has been reduced.
Carrefour
Carrefour product listings let you compare its own-brand stock cubes with Maggi varieties.
- A Carrefour listing features a beef stock cube pack containing 15 cubes of 10 g each.
- The pack size and flavour alone don’t tell you about the sugar or allergens in another variety.
E.Leclerc et ses marques de distributeur
E.Leclerc’s ranges include several stock cube and cooking stock recipes, including chicken and vegetable varieties.
- E.Leclerc’s listing for Eco+ chicken stock provides ingredients, allergen information and nutritional values, which are best considered together.
- A sugar value on a product listing isn’t enough on its own to establish that the stock contains less sugar than another variety.
Auchan
Auchan’s listings include vegetable Maggi KUB OR varieties and reduced-salt stock cubes.
- The pack sizes and preparation instructions shown for these products can help you compare specific varieties.
- A listing that highlights reduced salt doesn’t mean the product is reduced in sugar.
Stock cubes available on Joybuy
These three varieties are designed to season dishes: the first highlights reduced salt, while the other two offer different recipes. When choosing, compare the nutritional information and ingredients for each variety against your sugar requirements.
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Maggi KUB vegetable stock cubes, 25% less salt, 120 g
For seasoning a dish when reducing salt is also one of your priorities.
The 25% reduction applies to salt, not sugar. Check the nutritional information and allergens for the variety you choose.
View on Joybuy
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Maggi Chicken Bouillon Cubes Fat-Free, 12 cubes
A chicken recipe to consider if this flavour suits the dish you’re preparing.
The box contains 12 cubes. Check the sugar values, recommended amount and ingredients for this variety before choosing it for your meal.
View on Joybuy
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Knorr stock cubes with herbs and olive oil, 15 cubes, 150 g
A recipe with herbs and olive oil to consider if you’re looking for this kind of seasoning for your dish.
The pack contains 15 cubes and weighs 150 g. Compare the sugar content on the same basis as the other products you’re considering, and check the ingredients.
View on Joybuy
Frequently asked questions
Does a reduced-salt stock cube also contain less sugar?
No. A reduction in salt doesn’t demonstrate a reduction in sugar. The salt claims on Maggi and Knorr products refer to a different criterion: check the ‘sugars’ line and look for any claim on the specific product.
Can a stock cube replace the protein source in a meal?
Don’t rely on a stock cube for this: its role here is to season the dish. Instead, check the protein content of the main ingredients. The presence of an ingredient called ‘hydrolysed vegetable protein’ isn’t enough to establish the stock cube’s protein content.
How much reduced-salt stock should I use?
Follow the recommended amount for the variety you’ve chosen. For its Maggi Kub chicken stock cubes with 25% less salt, the Auchan listing recommends one 10 g cube per half-litre of water. Don’t automatically apply this guidance to another variety.
How should I interpret a ‘reduced sugar’ claim?
It’s a nutrition claim, not another way of saying ‘reduced salt’ or simply displaying a sugar value. The DGCCRF states that permitted nutrition claims are regulated by Regulation (EC) No 1924/2006. Check the exact wording on the product and compare its nutritional information on a like-for-like basis.
Does a vegetable recipe avoid all allergens?
No. ‘Vegetable’ doesn’t mean ‘allergen-free’. Carrefour’s listing for Maggi organic stock mentions wheat, for example. Always check the ingredients and any ‘may contain traces’ statements for the variety you’re buying.