Who are these options for?

Shoppers who want to know exactly what ‘organic’ means

You want to know precisely which agricultural ingredient is organic, without confusing the claim with certification of the wild mackerel itself. The ingredients list and certifying body’s code are important when making your choice.

Anyone looking for a recipe that’s ready to serve

For Sunday lunch, you’re looking for fillets to serve with bread, a salad or other sides, without having to make a marinade yourself.

Fans of plain fillets

You prefer a short ingredients list, consisting mainly of mackerel and salt, so you can choose the seasoning and sides yourself.

What should you look for?

When planning Sunday lunch, first decide whether your priority is organic ingredients, a recipe that’s ready to serve, a simple ingredients list or portion control.

What to consider What to check Who is it for?
What the ‘organic’ claim covers Look for the agricultural ingredient concerned, its proportion and the certifying body’s code. According to the DGCCRF, wild-caught fish cannot be certified organic. If I prioritise organic ingredients, I want to tell certified oil or herbs apart from the fish itself. Around 36% of consumers would put this clarification first.
Ready-to-serve recipe Compare the marinade or oil, ingredients list and tin size with the sides you plan to serve. When entertaining without making a sauce, I prefer a tin that’s already seasoned. This convenience would be the priority for around 29% of consumers.
Short ingredients list Check the ingredients list and the proportion of mackerel. The plain options described by Auchan and Petit Navire each contain 99% mackerel and salt. I want to choose the seasoning myself rather than serve a pre-made marinade. Around 21% of consumers would put this flexibility first.
Size and leftovers Check the tin’s weight, how much you’ll need for your guests and the storage instructions once opened. If there are only a few of us at the table, I want to avoid opening more mackerel than we need. Portion control would be the main consideration for around 14% of consumers.

Things to bear in mind

  • Assuming ‘organic mackerel’ means the wild fish is certified

    According to the DGCCRF, products from wild fisheries cannot be certified organic. For the tinned recipes in question, the organic claim may refer to agricultural ingredients such as olive oil or herbs.

    Check the ingredients list, the proportion covered and the certifying body’s code rather than relying on the recipe name alone.

  • Comparing mackerel in oil with plain fillets without checking the ingredients

    The oil, marinade and other ingredients are all part of the product you eat. So your choice of recipe affects what you serve, not just the type of fish.

    Compare the ingredients lists and, if nutritional information matters to you, use the same basis of comparison per 100 g. Also distinguish between the figures for the whole product and for the drained product, where both are provided.

  • Opening a large tin without planning for leftovers

    An opened tin needs to be stored correctly and should not be treated like an unopened tin.

    Choose the number and size of tins to suit your guests, then follow the packaging instructions once opened.

    Any food left uneaten could go to waste if you don’t plan how to use the leftovers.

Brands and retailers to consider

Saupiquet

According to Saupiquet’s product information, its mackerel fillets in extra virgin olive oil contain 78% mackerel and 20% olive oil from organic farming.

  • The organic oil is identified in the ingredients, along with certification code FR-BIO-10.
  • This certification applies to the stated agricultural ingredient, not the wild mackerel.

Mouettes d’Arvor

A Carrefour product listing for a Mouettes d’Arvor marinated recipe states that it contains 60% mackerel fillets, along with herbs in the preparation.

  • The listing specifies that 17% of the products of agricultural origin come from organic farming and gives the code FR-BIO-10.
  • This proportion does not mean that the mackerel fillets are certified organic.

Petit Navire

Petit Navire’s 110 g plain mackerel fillets contain 99% mackerel and salt.

  • This simple recipe lets you choose how to season the dish when preparing your meal.
  • A plain recipe is not, in itself, an option made with organic agricultural ingredients.

Auchan

Auchan’s 120 g plain mackerel fillets contain 99% mackerel fillets and salt.

  • They’re a useful reference if you’re looking for a short ingredients list that you can season yourself.
  • This recipe does not mean the plain product can be presented as being made with organic ingredients.

Carrefour

Carrefour’s listing for the Mouettes d’Arvor marinade details the proportion of products of organic agricultural origin and the certification code.

  • These details help you check what the organic claim covers before choosing the recipe.
  • Check the product listing and availability at your local store before planning your meal around it.

E.Leclerc / Bio Village

E.Leclerc has a Bio Village range of sardines and mackerel.

  • This range can be a good starting point for browsing the products available once you’ve selected a store.
  • Check the ingredients of each tin shown to see which ingredients, if any, are organic.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Can tinned wild mackerel be certified organic in France?

No. According to the DGCCRF, products from wild fisheries cannot be certified organic because the animals’ feed and living conditions cannot be controlled. However, a tin may contain organic agricultural ingredients, which you can identify in the ingredients list.

What does ‘organic’ mean on a tin of mackerel in olive oil?

The claim may refer to the oil rather than the fish. Saupiquet’s product information for its fillets in extra virgin olive oil states that 20% of the oil comes from organic farming and gives the code FR-BIO-10. Check the ingredients of the product you’re buying.

How do you choose the right tin size for Sunday lunch?

Start with the number of guests and the other dishes you’re serving to work out how much to open. If you expect to have leftovers, check the storage instructions for the product you’ve chosen.

Does a ‘product of France’ label tell you where the mackerel was caught?

Not necessarily. Check which part of the product the claim refers to before assuming it indicates a catch area. The DGCCRF states that the fishing area must be given for unprocessed fishery products. Check the information on the processed tin you choose.