What should you look for first?
When shopping for breakfast, start with the kind of drink you want to make: ready-sweetened powder makes measuring easy, while pure cocoa lets you choose what to add. Then check the organic certification and the label of the product you’re considering.
| Criterion |
What to check |
Who it matters to |
| Organic certification |
For prepacked organic products made in the European Union, look for the EU organic logo, the control code and the agricultural origin shown near the logo. |
I want to be able to identify organic certification rather than rely on the powder’s name alone. Around 34% of consumers put this check at the top of their list of concerns. |
| Sugars |
Compare the ingredients list and the “of which sugars” figure per 100 g, and take into account how much powder you use in each cup. |
If I make this drink regularly, I want to choose how much sugar to add rather than buy a recipe that’s already sweetened. This is the top priority for around 33% of consumers. |
| Preparation |
Read the instructions for the amount to use and check whether the recipe calls for milk or a sweetener. |
In the morning, I prefer a simple preparation to a recipe where I have to adjust several ingredients. Ease of preparation is the main criterion for around 20% of consumers. |
| Cocoa content |
Check the cocoa percentage, sugars per 100 g and, if it matters to you, the specific fair-trade claim. |
I want to choose based on how prominent cocoa is in the recipe, or look into a fair-trade commitment, without assuming that cocoa content alone determines the taste. Around 13% of consumers prioritise these criteria. |
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Frequently asked questions
How can you recognise organic hot chocolate powder?
For prepacked organic food produced in the European Union, look for the EU organic logo, the code of the control body and the accompanying indication of agricultural origin. The European Commission explains that this logo is reserved for certified products. For a processed recipe, its use requires, among other things, that at least 95% of the agricultural ingredients are organic.
Does hot chocolate powder have to show a Nutri-Score?
No. As Santé publique France explains, displaying a Nutri-Score is voluntary. Whether or not it appears, read the nutritional information and ingredients for the product, especially the sugars per 100 g.
Does 100% organic cocoa contain no sugar?
If the ingredients list contains only cocoa, that means no sugar has been added to the powder, but cocoa can contain naturally occurring sugars. This is the case with the Auchan Bio product described as 100% organic low-fat cocoa. The final drink will then depend on the milk and any extras you choose.
How should you store the powder after opening?
Follow the storage instructions on the packaging of the product you buy. Reseal the container after use and keep the powder away from moisture.