What should you look for?
First decide whether the product is to be served as part of the afternoon snack or given as a gift. Then check its texture, portions and label, taking into account the people who will be eating it.
| Criteria |
What to check |
Who is it for? |
| Texture |
Ask what texture the person can tolerate. If they have difficulty swallowing, follow advice from their healthcare professional. |
If eating is becoming difficult, I want to choose based on what the person can actually tolerate, rather than relying on the word “soft”. Around 33% of consumers put ease of eating first. |
| Gifting and sharing |
Decide whether the box is a gift or will be served; check the ingredients for each variety. |
If I’m bringing something to share, I’d rather be able to offer it without expecting everyone to eat some. This is the top priority for around 25% of consumers. |
| Serving and portions |
Compare the number of portions or slices, and check the instructions for storing the product after opening. |
When setting out an afternoon snack for several guests, I need to know how to portion the brioche and store what’s left. Around 25% of consumers prioritise ease of serving. |
| Ingredients |
Check the ingredients, allergens and sugar content on the same basis, particularly per 100 g. |
If I need to take an allergy or dietary requirement into account, I use the label on the specific product to guide my choice. Checking the ingredients comes first for around 17% of consumers. |
Two options available on Joybuy
These two products suit different occasions: an individually wrapped chocolate brioche for an afternoon snack, and a box of chocolates and toffees to give as a gift or offer separately.
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ORION chocolate brioche 90 g
This individual format may be worth considering when you’re serving brioche to just one person. Check the ingredients on the packaging, and don’t assume from the texture description that it’s suitable for someone who has difficulty swallowing.
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Quality Street chocolates and toffees in a box, 400 g
This box is better suited as a gift or an optional extra with an afternoon snack than as a way to serve portions of brioche. The sweets may vary in ingredients and texture, so check the information on the box before sharing them.
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Frequently asked questions
Can a box of chocolates replace brioche at an afternoon snack?
Not necessarily. Brioche portions are ready to serve as part of an afternoon snack, while a box of chocolates may be better kept as a gift or an optional extra. If you offer both, keep the packaging so everyone can check the ingredients.
Which allergens should you check before buying?
Check the label for the exact product rather than relying on a general category such as “brioche” or “chocolates”. Depending on the recipe, the products mentioned here contain wheat, eggs, milk, soya or nuts. The DGCCRF reminds food businesses that allergens must be clearly highlighted on the labels of relevant products.
How should you store brioche once opened for another afternoon snack?
Follow the date and storage instructions on the pack you buy. The listings for the Auchan and Pasquier brioches mentioned here both advise resealing the bag securely after opening.
Should you check whether a box contains liqueur?
Yes, if you’re unsure of the recipients’ preferences or dietary requirements. An assortment featured by Carrefour includes a liqueur recipe, so check each variety rather than assuming everything in the box has the same ingredients.
Does “no additives” mean a brioche is suitable for a particular diet?
No. The Harrys brioche described this way contains wheat and eggs, among other ingredients, and its product listing mentions possible traces of milk and soya. If someone is following a prescribed diet, check the full label and the advice they’ve been given.