Who are mini formats for?

Organisers serving individual portions

For a stall or buffet, the number of sticks in each box helps you plan how many to hand out. Check that you’ll be able to keep the ice lollies frozen during the journey and at the venue until they’re ready to serve.

Organisers looking to offer a choice of flavours

An assortment lets you offer several flavours or coatings in one box. Check the ingredients and allergens for each variety before serving.

What should you look for?

First, work out how many sticks you want to hand out. Then choose your flavours and check the storage requirements and labelling.

What to consider What to check Who is this for?
Portions Count the sticks in each box and check their size. Don’t work out the number of portions from the total weight alone. If I need to give each person an ice lolly, I want to know how many portions I have before opening the boxes. Around 33% of consumers would put this first.
Variety Check which flavours or coatings are actually included in the product you’ve chosen. If I want to give people a choice, I look for several flavours rather than just one recipe; around 25% of consumers would prioritise this variety.
Keeping them frozen Plan your refrigerated transport, storage and serving arrangements before deciding how many boxes to buy. If the ice lollies need to wait at the venue, I need to be able to keep them frozen until they’re handed out. Around 25% of consumers would put this first.
Allergens Read the ingredients and any ‘may contain’ statements on the packaging for each product. If I’m serving people with allergies, I need to be able to show them the information for the product being served; around 17% of consumers would put this first.

The different formats show why it’s important to count the portions: Magnum’s Mini Classic comes in a box of 6 sticks, each 55 ml; Auchan lists an 8-piece assortment weighing 258 g; and E.Leclerc lists an Eco+ box of 12 pieces weighing 405,6 g. These details apply to the products mentioned, not to every box from these brands.

Mistakes to avoid

  • Relying on the box weight to work out portions

    The total weight doesn’t tell you how many individual sticks you can hand out. The Magnum Mini Classic, Auchan and Eco+ products mentioned contain 6, 8 and 12 pieces respectively.

    Start with the number of portions you need, then check how many pieces are in each product before working out how many boxes to buy.

    If a box contains fewer sticks than expected, you’ll need to transport and store more boxes.

  • Assuming an assortment will suit everyone

    Ingredients can vary from one variety to another. Magnum Mini Classic contains milk and carries a ‘may contain’ warning for several nuts; the Auchan assortment described contains milk, with soya or almonds in some recipes.

    Keep the packaging for the products you serve so that anyone who needs to can check the ingredients and precautionary statements.

  • Ordering before arranging to keep the ice lollies frozen

    A mini format is no substitute for suitable refrigeration. For transporting and serving ice lollies in a professional setting, the French Directorate-General for Competition, Consumer Affairs and Fraud Control specifies a temperature of −18 °C.

    Check your transport capacity and the storage available at the festival before deciding on quantities. If capacity is limited, arrange restocking that will keep the ice lollies frozen.

    If there’s no refrigeration at the venue, you may need to provide equipment and keep it running throughout service.

  • Planning quantities based on just one product listing

    The number of pieces depends on the exact product, and an ice lolly listed by a retailer may not be available when you come to buy it.

    Confirm the product and its availability at your chosen store or for your selected delivery slot before deciding how many boxes to order.

Brands to consider for mini formats

These products show a few different ways to serve individual portions. Compare the specific box rather than assuming its features apply to the whole brand.

Magnum

The range includes Mini Classic in a box of 6 × 55 ml, as well as assortments of mini sticks.

  • Mini Classic combines vanilla ice cream with a milk chocolate coating, while other mini products bring together several flavours.
  • For Mini Classic, check the packaging for milk and any ‘may contain’ warning for nuts on the product you’re serving.

Auchan

One assortment from the brand contains 8 mini ice lolly sticks and weighs 258 g.

  • The box contains a selection of chocolate coatings.
  • The assortment described contains milk; some varieties include soya and almonds. Check each one before serving.

Eco+ (E.Leclerc)

E.Leclerc lists Eco+ mini vanilla and chocolate ice lolly sticks in a box of 12 pieces weighing 405,6 g.

  • With 12 pieces in the box, it’s easy to count the portions.
  • This vanilla and chocolate product isn’t the same as a box containing several flavours. Also check which product your local store has available.

Mini ice lollies available on Joybuy

These four Magnum boxes are designed for serving mini sticks: one contains several flavours, while the others each feature a different product. Before the festival, check the number of portions you need, the allergens listed on the box you receive and how you’ll keep the ice lollies frozen.

Magnum Mini Classic, Almond and White Chocolate, box of 6, 254 g

Magnum Mini Classic, Almond & White Chocolate, 6 pieces, 254 g

For offering a choice of flavours in individual portions: the box contains Classic, Almond and White Chocolate. Check the ingredients and allergens for each variety on the packaging before serving.

View on Joybuy
Magnum Mini Classic, box of 6 sticks, 55 ml each

Magnum Mini Classic, 6 × 55 ml

For serving six mini portions of the same vanilla and chocolate product. This Mini Classic contains milk and may contain nuts, so check the information on the box you’re serving.

View on Joybuy
Magnum Mini Deluxe Caramel, box of 6, 330 g

Magnum Mini Deluxe Caramel, 6 pieces, 330 g

For serving mini caramel sticks as individual portions. Each box contains six pieces. Check the labelling before offering them to anyone with allergies.

View on Joybuy
Magnum Double Billionaire's Mini, box of 6, 282 g

Magnum Double Billionaire's Mini, 6 pieces, 282 g

For serving six mini portions of this distinct product. Check the ingredients and allergen information on the box intended for serving.

View on Joybuy

Frequently asked questions

How many boxes should I allow for a festival?

Divide the number of portions you want to serve by the number of sticks in your chosen product, then adjust the number of boxes to suit your plans. Don’t rely on the weight alone: the Magnum Mini Classic products, Auchan assortment and Eco+ box mentioned contain 6, 8 and 12 pieces respectively.

Should I check the allergens in an assortment of mini ice lollies?

Yes. Check the information for each variety on the packaging you’re serving. ANSES reminds food businesses that substances which cause allergies or intolerances must be highlighted in the ingredients list on pre-packed foods. The Magnum Mini Classic and Auchan examples featured here contain ingredients or ‘may contain’ warnings that you should take into account.

What temperature should I maintain when selling ice lollies professionally?

Use equipment that can keep the ice lollies at −18 °C during transport, storage and serving. The French Directorate-General for Competition, Consumer Affairs and Fraud Control specifies this temperature for ice creams and sorbets at these stages of professional activity. Check your refrigeration arrangements before deciding how much stock to take to your stall.

Does an ice lolly stall need to meet hygiene requirements?

Yes. If you’re distributing food as a professional activity, you’ll need to take the relevant hygiene requirements into account. The French Ministry of Agriculture notes that the activities concerned must be declared to the relevant authority and have suitable facilities for storing perishable goods. Check the requirements for your activity with the relevant authority and the festival organiser.