What should you look for first?
For new parents’ meals, start with how you plan to use the cream, then choose an amount you can use within the product’s recommended storage period.
| What to consider |
What to check |
Who might prioritise it? |
| Texture and maturation |
Look for the word ‘matured’ on the specific product. If you’re cooking with it, check the manufacturer’s cooking guidance. |
For topping a sauce or finishing a gratin, I’m looking for thick cream with a tangy flavour. Around 37% of consumers would prioritise this texture. |
| Pack size and storage |
Compare the net quantity, use-by date and storage instructions for after opening on the pack you buy. |
If I only use a little cream from time to time, I’d prefer an amount I can finish. Around 36% of consumers would make a suitable pack size their priority. |
| Label and ingredients |
Check the product description, fat content, ingredients and milk information. |
Before choosing between products with 30% or 15% fat, I want to know what each one contains. Around 27% of consumers would prioritise checking the label first. |
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Frequently asked questions
Is all thick crème fraîche matured?
No. You shouldn’t assume that every thick cream is matured. Maison Le Gall describes its 30%-fat product as having undergone a long maturation process. If you’re specifically looking for this quality, check the description and ingredients of the product you choose.
How do you compare 30%-fat double cream with 15%-fat light cream?
Start by checking the product description and fat content of each option. The Auchan products described here contain 30% and 15% fat respectively. Compare their ingredients, pack sizes and intended uses too, and don’t assume how they’ll behave when cooked based on the fat percentage alone.
How long can you keep cream after opening?
Follow the storage period shown on the pack you bought. Président recommends using its crème fraîche within 2 or 3 days of opening, while Elle & Vire says its specific pouch can be kept in the fridge for 15 days. These instructions aren’t interchangeable.
What should you check on the tub if someone who is pregnant will also be eating the cream?
Check the product description, any information about how it has been treated, the ingredients, milk information, use-by date and storage instructions. For pregnancy-related dietary advice, speak to a healthcare professional rather than drawing conclusions from the words ‘crème fraîche’ alone.