Matcha Biscuit Guide: Tasting Picks for Foodies

The Japanese food wave is taking our taste buds by storm, and matcha is one of its proudest ambassadors. This fine green tea powder, with its unique balance of sweetness and bitterness, is finding its way into a myriad of delicious treats. But with so many options available, it can be tough to navigate the choices and find THE matcha biscuit that will win you over (and your palate).

Our mission at Joybuy?? To guide you through this culinary jungle. As product trend experts, we've sifted through the offerings to bring you a clear-cut selection and practical advice. This guide is designed to help you sort through the options and find the perfect Japanese matcha snack for you.

How to Choose Your Japanese Matcha Snack

Before you indulge, here are a few criteria to consider to refine your choice. The world of matcha green tea cake is far more nuanced than it appears.

1. Green Tea Intensity: Subtle or Strong?

Not all matcha biscuits are created equal—far from it. Some feature a mild coating where the matcha is subtle, offering just a hint of vegetal notes. Others, in contrast, go all-in on intensity with a rich flavour and the characteristic bitterness of green tea. New to matcha?? A milder version is an excellent starting point. Are you an aficionado?? Go for the "rich" or "intense" versions to experience the authentic taste of Japan.

2. Texture: Crunchy, Creamy, or Crispy?

The biscuit itself is as crucial as its coating. Are you on team crunchy stick, like Pocky?? Or team light and crispy wafer, like the famous KitKat?? It's a major difference that changes the entire mouthfeel. The former plays on the sharp contrast between the biscuit and the coating, while the latter offers a lighter, more crumbly fusion.

3. Flavour Pairings: Classic or Original?

Matcha pairs wonderfully with other flavours. While the 100%?matcha version is a timeless classic, some limited or special editions venture into surprising combinations. A hint of cherry blossom (Pocky sakura), for example, will add a floral and poetic touch to your snack time. These variations are perfect for those who like to venture off the beaten path and explore new facets of Japanese confectionery.

Our Selection of Matcha Biscuits

After carefully reviewing the various options available, here are three products that stand out for their unique profiles and quality.

Glico Pocky Sakura Matcha 101.6g

What makes it special:? This limited edition combines two iconic Japanese flavours:?matcha and cherry blossom (sakura). The rich and subtly bitter matcha chocolate coating covers a biscuit delicately flavoured with sakura. A true taste of Japan.

Highlights:

• The original and perfectly balanced flavour combination.
• The floral sweetness of sakura, which balances the bitterness of the matcha.
• A generous size, ideal for sharing.

Who is it for?? For the curious and lovers of refined flavours. It's the perfect choice for a gentle, poetic experience, or for an out-of-the-ordinary gift.

Glico Pocky Rich Matcha 52.8g

What to expect:? As its name suggests, this "rich" version is for the purists. The coating is packed with extra matcha for a much bolder and more authentic green tea flavour. The crunchy biscuit takes a back seat, allowing the power of the matcha to take centre stage.

Highlights:

• An intense and deep matcha flavour.
• A generous, creamy coating.
• A compact size, perfect for a solo snack break.

Who is it for?? For true green tea lovers who seek the noble bitterness of matcha. If you find other versions too sweet, this matcha Pocky is for you.

KitKat Matcha Flavour Cookies

Why we love it:? The matcha KitKat uses the iconic recipe that has won over the world:?crispy wafers coated in chocolate. Here, the white chocolate is infused with green tea, creating a perfect balance between milky sweetness and vegetal notes. The light and airy texture of the wafer makes it an irresistibly satisfying snack.

Highlights:

• The crispy and familiar texture of a KitKat.
• A distinct matcha taste, softened by the white chocolate.
• Individual portions, convenient for sharing (or not!).

Who is it for?? For anyone who loves the texture of a KitKat and wants to try matcha without taking a risk. It's the ultimate crowd-pleaser that will satisfy everyone, from teens to adults.

Want to Explore Other Japanese Confectionery?

Your culinary journey is just beginning. The world of Japanese snacks is an endless playground, from melt-in-your-mouth mochi to the most unexpected chocolates. To discover other gems or simply to try something new, let our selection guide you.

Discover our complete collection of chocolates and biscuits and find your next favourite.

Frequently Asked Questions About Matcha Biscuits

1. What does matcha taste like in a biscuit?

In a biscuit, matcha offers a complex flavour. You'll find vegetal, almost grassy notes reminiscent of freshly brewed green tea. This flavour is accompanied by a subtle bitterness, always balanced by the sweetness of the chocolate or the biscuit. The result?? A unique taste, often less sweet than a classic biscuit, with a very refreshing finish.

2. Matcha Pocky or Matcha KitKat: Which one to choose?

There's no right or wrong answer—it's all about texture!

• Go for matcha Pocky if you love the sharp contrast between a very crunchy biscuit and a thick, creamy coating.
• Choose matcha KitKat if you're looking for a lighter, airier, and crispier texture, where the wafer and chocolate merge with every bite.

3. Where can you buy matcha biscuits online?

To buy matcha biscuits online while ensuring a wide selection and authenticity, it's best to turn to platforms specialising in international products, like Joybuy. There, you'll find not only the classics but also limited editions and new arrivals straight from Japan. It's your guarantee of an authentic experience.