If Fairtrade/Max Havelaar is your priority, check that the label appears on the specific product you choose and see which ingredients it covers: the Rainforest Alliance certification stated by Magnum is not equivalent. For an ice lolly, compare the number of portions and the ingredients. Carrefour’s Ben & Jerry’s Cookie Dough tub carries a Fairtrade claim, but it isn’t intended for the same occasion as an individual ice lolly.
You’re looking for a Fairtrade/Max Havelaar claim on the specific dessert you’re buying. Check which ingredients it covers: Carrefour states that it applies to the sugar, cocoa and vanilla in the Ben & Jerry’s Cookie Dough tub, while Magnum says its cocoa and vanilla are sourced from Rainforest Alliance-certified farms.
You want to serve individual portions and choose a box that suits the number of snacks you have planned. The ice lolly multipacks listed by Carrefour include boxes of 4, 6 or 12, depending on the product.
You check the exact recipe before choosing, including any ‘may contain’ statements. The information published by Carrefour for Ben & Jerry’s and by Magnum shows that ingredients and possible traces vary from one ice cream to another.
For a classic snack, first decide whether the label or the format matters most to you, then check the ingredients and how to keep your chosen product cold on the way home.
| Criteria | What to check | Who is it for? |
|---|---|---|
| Cocoa label | The Fairtrade/Max Havelaar or Rainforest Alliance claim, which ingredients it covers, and whether a ‘mass balance’ statement appears. | If I’m specifically looking for Fairtrade cocoa for a snack, another certification doesn’t meet that requirement. Around 36% of consumers would make checking the label their priority. |
| Format and portions | Ice lolly or tub, net quantity and number of portions in the pack. | When serving several snacks, I want to know how many portions are in the pack without confusing a tub with individual ice lollies. This would be the main consideration for around 29% of consumers. |
| Ingredients and allergens | The ingredients list for the recipe you’ve chosen and any ‘may contain’ statements. | If someone needs to avoid an allergen, I read the packaging for that flavour rather than relying on information about another ice cream from the same brand. Around 21% of consumers would make the ingredients their main consideration. |
| Keeping it cold on the way home | Storage instructions on the packaging and how you’ll get the product to your freezer. | If my journey home after shopping might take a while, I need to keep the ice cream cold until I can put it away. For around 14% of consumers, this would be their main concern. |
These are separate certifications. A mass balance statement also means certified materials may be mixed with non-certified materials during processing. It doesn’t guarantee that every finished ice cream physically contains materials from certified batches.
Look for the label you want on the exact product, then check which ingredients it covers and how the mass balance approach is explained.
A tub, mini tubs and a box of ice lollies won’t necessarily give you the same number of portions for the snack you have planned.
Compare the net quantity and number of portions, then choose a format that suits individual servings or sharing.
Carrefour lists milk, wheat, egg and soya among the ingredients in the Ben & Jerry’s Cookie Dough tub. Magnum’s Euphoria page, meanwhile, warns of possible traces of soya and several types of nuts.
Check the ingredients and any ‘may contain’ statements on the packaging for the recipe you’re buying, even if you’re already familiar with another flavour.
The DGCCRF reminds consumers that a rise in temperature can speed up microbial growth, so the journey home after buying frozen food is also part of the cold chain.
Pick up frozen products at the end of your shop, take an insulated bag if needed, and put the ice cream in the freezer as soon as you get home.
A range of individual ice lollies to consider if you prefer this format for a snack.
Tub ice creams to consider if an explicit Fairtrade/Max Havelaar claim matters more to you than an ice lolly format.
Its ice lolly ranges let you compare different pack sizes for individual or family snacks.
These Magnum products suit a snack of ice lollies, with different flavours and numbers of portions. If Fairtrade/Max Havelaar is essential for you, check for the claim on the exact product: Rainforest Alliance is a different certification.
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An ice lolly format for serving individual portions at snack time.
The box contains 4 ice lollies and weighs 284 g. If you’re looking for Fairtrade/Max Havelaar or need to avoid certain ingredients, check the claims and ingredients on the packaging for this product.
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A white chocolate and almond ice lolly option if you’d like to serve several individual portions.
The stated pack size is 4 × 100 mL. Before choosing this recipe, check the exact wording of any certification claim, as well as the ingredients and allergen information.
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A mint and chocolate ice lolly option if this flavour suits the snack you have planned.
The box contains 3 ice lollies and weighs 234 g. Check the packaging to see what the certification claims cover, and read the ingredients list for this variety.
No, they’re two separate certifications. Magnum says it sources cocoa and vanilla from Rainforest Alliance-certified farms; Carrefour states that the sugar, cocoa and vanilla in the Ben & Jerry’s Cookie Dough tub are covered by Fairtrade/Max Havelaar. Check the wording on the ice cream you’re planning to buy.
Mass balance allows certified and non-certified raw materials to be mixed during processing, while tracking the quantities bought within the relevant certification system. Carrefour specifies this for the sugar, cocoa and vanilla in the Ben & Jerry’s Cookie Dough tub. It doesn’t mean these materials are physically kept separate in every tub.
Yes. Check the ingredients and any ‘may contain’ statements for the exact recipe. Carrefour lists milk, wheat, egg and soya among the ingredients in Ben & Jerry’s Cookie Dough, while Magnum warns of possible traces of soya and nuts in Euphoria.
Pick up frozen products at the end of your shop and put them in the freezer as soon as you get home, following the storage instructions on the packaging. The DGCCRF reminds consumers that a rise in temperature can speed up microbial growth, so take an insulated bag if your journey calls for one.