What should you look for?
When choosing a frozen dessert to enjoy with coffee, first decide whether a Fairtrade mention or an ice-lolly format matters more to you. The tub products listed by Carrefour and Auchan and Magnum Classic x4 do not carry the same certification information.
| Criterion |
What to check |
Who it matters to |
| Fairtrade mention |
Look for Fairtrade / Max Havelaar on the specific product and check which ingredients are covered by any mass-balance statement. |
I want to confirm the link with fair trade before choosing my ice cream; around 42% of consumers would put this evidence first. |
| Format to enjoy with coffee |
Compare ice lollies, tubs and mini tubs, then check the number of portions stated on the pack. |
For a coffee break, I prefer an individual portion that I can serve without a spoon; this would be the first consideration for around 25% of consumers. |
| Ingredients and allergens |
Read the ingredients list and any warnings about possible traces for the product you choose. |
I need to rule out any recipe that does not meet my dietary requirements before buying; around 17% of consumers would prioritise this check. |
| In-store availability |
Confirm which product is available at your shop or for click and collect, and check the certification information on its own packaging. |
I want to start by looking for an option at my usual retailer, without assuming that a general policy applies to every ice cream; this would come first for around 16% of consumers. |
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Frequently asked questions
How can you tell if an ice cream carries the Fairtrade / Max Havelaar label?
Look for the label or an explicit mention on the packaging of the specific product. Fairtrade / Max Havelaar France describes the label as being linked to social, economic and environmental criteria; a brand’s or retailer’s general commitment is not enough to establish that every ice cream it sells is certified.
Is the Rainforest Alliance cocoa in Magnum Classic x4 Fairtrade?
The Rainforest Alliance mention is not proof of Fairtrade / Max Havelaar certification. Magnum says that the Rainforest Alliance-certified cocoa in Classic x4 is used under a mass-balance system. If you require Fairtrade, look for that separate mention on the ice lolly you are considering.
What does “mass balance” mean on the Ben & Jerry’s ice creams in question?
Carrefour and Auchan listings state that Fairtrade ingredients, such as sugar, cocoa and vanilla, are mixed with non-certified ingredients during preparation. For the Cookie Dough Vegan tub listed by Carrefour, the product page specifies that these ingredients make up 39 % of the total weight excluding water. Check the wording for each product rather than assuming this figure applies to other ice creams.
What should you check on packaged ice cream if certain ingredients are a concern?
Read the ingredients list and any warnings about possible traces on the packaging of the exact product. The DGCCRF reminds consumers that allergenic ingredients must be highlighted; also check the nutritional information and portion size if these matter to your choice.
How can you serve ice cream with coffee while keeping it properly stored?
Follow the storage and serving instructions for the product you buy. The Auchan listing for the Ben & Jerry’s mini-tub collection says to store it at −18 °C and recommends taking the ice cream out a few minutes before serving. Don’t automatically apply this advice to another format.