Who are these options for?

Shoppers who value the Fairtrade label

You want to see a Fairtrade / Max Havelaar mention on the frozen dessert you choose, even if that means picking a tub or mini tub rather than an ice lolly. Carrefour and Auchan listings for certain Ben & Jerry’s products let you check which ingredients are covered.

Fans of chocolate and vanilla ice lollies

You prefer an individual dessert to serve with coffee. The Magnum Classic x4 listing describes this format, but its Rainforest Alliance mention for cocoa should not be confused with Fairtrade / Max Havelaar.

Shoppers who pay attention to ingredients

Check the ingredients and warnings for the exact product before you buy. The DGCCRF reminds consumers that allergens must be highlighted on food labels; recipes and stated traces vary from product to product.

What should you look for?

When choosing a frozen dessert to enjoy with coffee, first decide whether a Fairtrade mention or an ice-lolly format matters more to you. The tub products listed by Carrefour and Auchan and Magnum Classic x4 do not carry the same certification information.

Criterion What to check Who it matters to
Fairtrade mention Look for Fairtrade / Max Havelaar on the specific product and check which ingredients are covered by any mass-balance statement. I want to confirm the link with fair trade before choosing my ice cream; around 42% of consumers would put this evidence first.
Format to enjoy with coffee Compare ice lollies, tubs and mini tubs, then check the number of portions stated on the pack. For a coffee break, I prefer an individual portion that I can serve without a spoon; this would be the first consideration for around 25% of consumers.
Ingredients and allergens Read the ingredients list and any warnings about possible traces for the product you choose. I need to rule out any recipe that does not meet my dietary requirements before buying; around 17% of consumers would prioritise this check.
In-store availability Confirm which product is available at your shop or for click and collect, and check the certification information on its own packaging. I want to start by looking for an option at my usual retailer, without assuming that a general policy applies to every ice cream; this would come first for around 16% of consumers.

Common misconceptions to avoid

  • Confusing Rainforest Alliance with Fairtrade

    According to Magnum, the cocoa in Classic x4 is Rainforest Alliance certified under a mass-balance system. This does not mean that the ice lolly carries the Fairtrade / Max Havelaar label.

    If Fairtrade is your deciding factor, look for the mention on the exact product and read the details about which ingredients are covered.

  • Assuming a retailer’s commitment applies to all its ice lollies

    Lidl France describes its Fairtrade approach for some own-brand products. This general commitment is not enough to establish that a particular ice lolly is certified.

    Check the packaging of the ice lolly you plan to buy, even if the retailer offers other certified products.

  • Choosing based on the label alone

    A label is no substitute for checking the ingredients and warnings about possible traces. Carrefour, for example, lists several possible traces on its product page for Classic’ chocolate and vanilla ice lollies.

    Check the ingredients and allergens for the exact product every time you buy, even if the recipe is labelled vegan.

Brands to know

Ben & Jerry’s

Worth considering if a Fairtrade / Max Havelaar mention matters more to you than an ice-lolly format.

  • Carrefour and Auchan listings for certain tubs and mini tubs mention Fairtrade ingredients, including sugar, cocoa and vanilla.
  • These listings are for tubs and mini tubs and describe mass balance; they do not mean the same information applies to an ice lolly.

Magnum

An option to consider if you prefer a chocolate and vanilla ice lolly with your coffee.

  • The Magnum Classic x4 listing describes vanilla ice cream coated in milk chocolate.
  • Magnum states that its cocoa is Rainforest Alliance certified under a mass-balance system, rather than carrying a Fairtrade mention for this product. The listing also identifies milk and possible traces of nuts.

Carrefour Classic’

A range of ice lollies to check product by product for format and ingredients.

  • Carrefour’s listing for its chocolate and vanilla ice lollies provides details of the product’s ingredients.
  • The listing warns of possible traces of cereals containing gluten, peanuts, nuts, soya and eggs. Check the packaging separately for any certification information on the product you choose.

Lidl

A retailer whose Fairtrade approach for some own-brand products may help you find a specific product.

  • Lidl France describes using Fairtrade certification for some of its own-brand products.
  • This approach alone does not establish whether a particular ice lolly is certified: check the packaging of the product on offer.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can you tell if an ice cream carries the Fairtrade / Max Havelaar label?

Look for the label or an explicit mention on the packaging of the specific product. Fairtrade / Max Havelaar France describes the label as being linked to social, economic and environmental criteria; a brand’s or retailer’s general commitment is not enough to establish that every ice cream it sells is certified.

Is the Rainforest Alliance cocoa in Magnum Classic x4 Fairtrade?

The Rainforest Alliance mention is not proof of Fairtrade / Max Havelaar certification. Magnum says that the Rainforest Alliance-certified cocoa in Classic x4 is used under a mass-balance system. If you require Fairtrade, look for that separate mention on the ice lolly you are considering.

What does “mass balance” mean on the Ben & Jerry’s ice creams in question?

Carrefour and Auchan listings state that Fairtrade ingredients, such as sugar, cocoa and vanilla, are mixed with non-certified ingredients during preparation. For the Cookie Dough Vegan tub listed by Carrefour, the product page specifies that these ingredients make up 39 % of the total weight excluding water. Check the wording for each product rather than assuming this figure applies to other ice creams.

What should you check on packaged ice cream if certain ingredients are a concern?

Read the ingredients list and any warnings about possible traces on the packaging of the exact product. The DGCCRF reminds consumers that allergenic ingredients must be highlighted; also check the nutritional information and portion size if these matter to your choice.

How can you serve ice cream with coffee while keeping it properly stored?

Follow the storage and serving instructions for the product you buy. The Auchan listing for the Ben & Jerry’s mini-tub collection says to store it at −18 °C and recommends taking the ice cream out a few minutes before serving. Don’t automatically apply this advice to another format.