Who are these options for?

For those who want a stronger cocoa flavour

If you’d like your morning cup to have more of a cocoa flavour without switching to pure cocoa, powders labelled as containing 50% or 70% cocoa are worth considering. Check their sugar content and the recommended serving size too.

For those who want to control the sugar

Pure unsweetened cocoa lets you choose what to add to your cup. A powder marketed as ‘reduced sugar’ meets a different need: it’s still a ready-to-mix recipe, so check the ingredients.

For busy mornings

If you’re short on time, the preparation method matters just as much as the flavour you’re looking for. A powder mixed into hot milk and cocoa heated in a saucepan require different steps.

How do you choose between them?

For your morning hot chocolate, start with what matters most to you: a strong cocoa flavour, control over the sugar or quick preparation. Then compare products using the same nutritional basis.

What matters What to check Who is it for?
Cocoa flavour The proportion of cocoa, followed by the ingredients list and the recommended serving size for the product you choose. I want cocoa to come through more in my cup, without necessarily making a drink with pure cocoa. Around 42% of consumers put a strong cocoa flavour at the top of their list.
Control over sugar Sugars per 100 g of powder and the ingredients; for a prepared cup, use the same milk, volume and serving size. I’d rather decide what to add to my drink than rely on the ‘reduced sugar’ label alone. Around 33% of consumers would prioritise control over sugar.
Preparation time The instructions: mixing into a cup of hot milk or heating and stirring the mixture. I have a short break and want to know what I’ll need to do before choosing a powder. For around 25% of consumers, ease of preparation comes before other factors.

Common pitfalls to avoid

  • Assuming ‘more cocoa’ means ‘no sugar’

    A powder can have a high cocoa content and still contain sugar. Poulain Grand Arôme Intense, with 70% cocoa, and Auchan pure unsweetened cocoa are not the same recipe.

    If you want to control how much sugar you add, look for a product clearly labelled as pure unsweetened cocoa and read the ingredients list. If it says ‘reduced sugar’, check which product and serving size the comparison refers to.

  • Comparing a prepared cup with dry powder

    Nutritional values per 100 g of powder and those for a prepared drink describe different things: the milk and amounts used affect what’s in your cup.

    Compare powders per 100 g, or compare cups made with the same type and volume of milk and the recommended amount of powder for each product.

  • Assuming pure cocoa is prepared like an instant powder

    The instructions for Auchan pure cocoa call for milk and gentle heating in a pan, with stirring, for five minutes. That’s different from simply mixing a powder into a cup.

    Choose this type of cocoa if you want to make your drink your own and have the time; otherwise, check the instructions for a powder marketed as instant.

    Depending on the recipe you want, remember to buy milk and any ingredients you plan to add to sweeten your drink separately.

  • Using Nutri-Score as your only guide

    According to Santé publique France, displaying Nutri-Score is voluntary. A score on the pack doesn’t replace the nutritional information, ingredients list or allergen information for the product you choose.

    Use it as an extra guide when it appears on the packaging, then check the sugars, serving size and ingredients.

Brands to consider

Poulain

Two Grand Arôme products offer different options: Intense with 70% cocoa and Moins de Sucres with at least 47% cocoa.

  • Intense is worth considering if you’re looking for a powder advertised as having a high cocoa content.
  • Both recipes contain sugar; the product information for Grand Arôme Moins de Sucres also mentions possible traces of milk and soya.

Auchan

The products reviewed include a chocolate drink powder with 32% cocoa and pure unsweetened cocoa made from 100% cocoa.

  • With pure cocoa, you can decide separately what to add to sweeten your cup.
  • You’ll need to add other ingredients when preparing it; check the packaging for allergen information for the product you buy.

Ethiquable

The instant powder reviewed is labelled as containing at least 50% cocoa.

  • This gives you a clear point of comparison with other chocolate drink powders.
  • The recipe also contains cane sugar, so check the sugar content and how much you use per cup.

Nesquik

Moins de Sucres is aimed at people who want to stick with a familiar chocolate drink powder rather than switch to pure cocoa.

  • The reduced-sugar claim can help you compare it with the product used as a reference by the brand.
  • It doesn’t mean ‘sugar-free’; this product’s ingredients include soya lecithin.

Banania

The recipe reviewed combines 22% cocoa with cereals, honey and banana flakes.

  • Its ingredients make it an option if you’re looking for a cereal-based drink with added flavour.
  • It’s less suited to anyone looking for pure cocoa they can sweeten themselves.

Powders available on Joybuy

These chocolate drink powders are suitable for making at home as part of your morning break. Check the format and ingredients for each product before choosing, based on the cocoa flavour or sugar content you’re looking for.

POULAIN Grand Arôme cocoa drink powder 400 g

POULAIN Grand Arôme cocoa drink powder 400 g

Worth considering if you want a chocolate drink powder for your morning cup rather than pure cocoa to mix to your own taste.

The Joybuy product information for this 400 g pack states that it contains at least 47% cocoa. Check the sugar content and serving size on the packaging too, to see what your drink will contain.

View on Joybuy
POULAIN cocoa drink powder with a rich flavour 450 g

POULAIN cocoa drink powder with a rich flavour 450 g

This 450 g pack is another option for making hot chocolate during your morning break.

To compare its ingredients with those of the 400 g pack, check the ingredients list, sugars per 100 g and instructions for this particular pack.

View on Joybuy
Columbus Intense chocolate drink powder 320 g

Columbus Intense chocolate drink powder 320 g

This 320 g chocolate drink powder is another option for your morning drink.

Before comparing it with powders that state an overall cocoa percentage, check the ingredients and the basis used for the nutritional values on the label. Check the ingredients too if you need to avoid milk.

View on Joybuy

Frequently asked questions

Is Nutri-Score compulsory on hot chocolate powder?

No. According to Santé publique France, displaying it is voluntary. Whether or not it appears on the pack, check the nutritional information and ingredients list for the powder you’re thinking of buying.

How do you compare the sugar content of two chocolate drink powders?

Start by comparing the sugars per 100 g of powder. If you’re comparing prepared drinks, use the same milk and volume, and take account of the amount of powder and any other ingredients added to each cup.

Is a powder labelled ‘intense’ suitable if I avoid milk or soya?

Not necessarily: an ‘intense’ flavour claim doesn’t tell you about allergens. The product information for Poulain Grand Arôme Moins de Sucres mentions possible traces of milk and soya. Check the ingredients list and the information on the packaging of the product you buy.