Who is this comparison for?

Parents comparing calories

If you’re planning crisps as a holiday snack, compare the kcal per 100 g before considering how much you’ll serve. Product information from Auchan France and Pringles France shows why it’s important to compare specific recipes rather than entire product categories.

Families preparing snacks to take out

For a day out or picnic, the pack weight and stated portion size can help you plan what to take. A smaller pack doesn’t automatically mean fewer calories per 100 g.

Shoppers checking allergens

If certain ingredients need to be avoided, check the ingredients list and allergen advice for the flavour and pack you’re buying. The information published by Auchan France for Vico La Vicoise Original and by Pringles France for Pringles Original is not the same.

What should you check before choosing?

Start by comparing the energy per 100 g, then check the portion size and the label for the recipe you plan to serve.

What to consider What to check Who is this for?
Calories for the same amount Compare the kcal per 100 g for each specific recipe. Don’t infer the calorie content from a claim about fat. If I want to cut calories while eating the same amount of crisps, the value per 100 g matters more than the recipe name. Around 36% of consumers prioritise this.
Serving size Check the net weight and stated portion size, then decide how much to serve or take with you. For a day out, I want to prepare portions without relying on an opened pack to control the amount. Portion control is the main priority for around 29% of consumers.
Ingredients and allergens Read the ingredients list and check the “contains” and “may contain” statements on the pack you buy. If an ingredient needs to be avoided, I check the exact flavour before sharing the pack. This is a priority for around 21% of consumers.
Flavour and pack format Compare flavours and pack formats, but don’t use pack size as an indicator of calories per 100 g. If the snack needs to suit several people and be easy to take out, I might prefer a particular flavour or pack format. Around 14% of consumers put this choice first.

Which common pitfalls should you avoid?

  • Assuming less fat means fewer calories

    Lay’s France claims that its Oven Baked range contains less fat. This doesn’t mean there’s an equivalent reduction in calories: Auchan France lists 442 kcal per 100 g for the Original variety.

    To compare two recipes, check their kcal per 100 g, then take the serving size into account.

  • Comparing only the stated portion sizes

    Two stated portions won’t necessarily contain the same amount of crisps. The DGCCRF explains that nutrition information per 100 g makes it easier to compare prepacked foods.

    Compare the values per 100 g first, then use the stated portion size to prepare the amount you want.

  • Assuming original flavour means no allergens

    Auchan France’s product information for Vico La Vicoise Original mentions possible traces of gluten, milk and mustard, as well as production in a facility that also handles peanuts. Pringles France lists wheat flour in Pringles Original.

    Check the ingredients and allergen advice on the exact pack before sharing it.

  • Assuming individually portioned packs contain fewer calories

    The Pom’Lisse barbecue multipack sold by E.Leclerc contains 6 × 30 g portions, making it easy to prepare separate servings, but its product information lists 526 kcal per 100 g.

    Choose a pack format for convenience, and assess the recipe’s energy content separately.

Brands to compare

Lay’s

The Oven Baked Original variety is a useful point of comparison for an oven-baked recipe.

  • Auchan France lists 442 kcal and 13 g of fat per 100 g for the Original variety.
  • Lay’s France’s claim about reduced fat doesn’t mean there’s an equivalent reduction in calories; check the values for each flavour.

Vico

La Vicoise Original is an example of classic original-flavour crisps to compare by exact recipe.

  • Auchan France’s product information lists a recipe made with potatoes, sunflower oil and salt.
  • This product contains 514 kcal per 100 g; its product information also mentions possible traces and production in a facility that handles peanuts.

Pringles

Pringles Original is an example of formed crisps sold in a tube.

  • Pringles France lists a 30 g reference portion for the 200 g Original variety.
  • This variety contains 528 kcal per 100 g and includes wheat flour. It may also contain milk and soya, according to Pringles France.

Marque Repère – Pom’Lisse

The barbecue variety sold by E.Leclerc is an example of a pack with individually portioned servings.

  • E.Leclerc lists the pack as containing 6 portions of 30 g.
  • The recipe contains 526 kcal per 100 g: the portioned format doesn’t reduce its energy content for the same amount.

A product available on Joybuy

This selection features roast chicken-flavour crisps in a 135 g pack. If you’re looking for a lower-calorie snack for the same amount, compare the nutrition information for this flavour with that of the original-flavour recipes mentioned above.

Lay's roast chicken-flavour crisps, 135 g

Lay’s Roast Chicken, 135 g

Worth considering if you’re looking for roast chicken flavour to share. The pack contains 135 g; check the kcal per 100 g and ingredients for this variety before comparing it with original-flavour or oven-baked crisps.

View on Joybuy

Frequently asked questions

Are oven-baked crisps always lower in calories?

No. A reduction in fat alone isn’t enough to establish a recipe’s energy content. For Lay’s Oven Baked Original, Auchan France lists 442 kcal per 100 g; compare this with the figures for the specific varieties you’re interested in.

How should I compare two different-sized packs?

Start with the kcal per 100 g, then consider how much you plan to serve. The DGCCRF identifies nutrition information per 100 g as a useful way to compare prepacked foods.

Are crisps suitable as a regular snack during the holidays?

Don’t treat them as a substitute for a varied snack. Manger Bouger’s resources for parents encourage offering a variety of snacks and keeping some foods to smaller amounts or less frequent occasions.

What should I check if a child needs to avoid certain allergens?

Read the ingredients and allergen advice on the pack of the flavour you’re buying. Auchan France mentions possible traces for Vico La Vicoise Original; Pringles France states that Pringles Original contains wheat flour and may contain milk and soya.