Who is this choice for?

Campers prioritising fibre

You want to check the powder’s fibre content rather than assume it is high in fibre because it contains cocoa or grains. Unsweetened cocoa may be an option if you’re happy to prepare and measure out your drink.

Festival-goers keeping an eye on sugar

You’re looking for a chocolate drink but want to compare the sugar content shown per 100 g. A ‘less sugar’ claim doesn’t replace checking the exact product.

Campers travelling light

You’ll need to carry the powder, keep it dry and make your drink with whatever liquid you have available. The pack size and preparation instructions matter just as much as the nutrition information for this use.

What should you look for first?

Under EU rules on nutrition claims, a product can be labelled ‘high in fibre’ if it contains at least 6 g of fibre per 100 g, or 3 g per 100 kcal. To compare powders on a like-for-like basis, check the fibre and sugar content per 100 g, then look at how to prepare it.

What matters What to check Who is it for?
Fibre content The ‘fibre’ value per 100 g and, if the product claims to be ‘high in fibre’, whether it meets the applicable threshold. If I’m choosing this powder mainly for its fibre, I want to be able to check the amount before setting off. Around 45% of consumers put being able to verify fibre content first.
Sugar content Sugars per 100 g, then the amount of powder you’ll actually use per cup; don’t rely on a ‘less sugar’ claim alone. For a chocolate drink at the campsite, I’d rather know how much sugar the powder contains than judge it by the claim on the front of the pack. Reducing sugar is the main priority for around 37% of consumers.
Preparation and storage The specified liquid and serving size, as well as the storage instructions on the pack. With limited equipment, I need a powder I can make with the liquid available and keep away from moisture. Around 18% of consumers prioritise this kind of practicality at the campsite.

Common pitfalls to avoid

  • Confusing ‘contains fibre’ with ‘high in fibre’

    The presence of cocoa, grains or added fibre in the ingredients doesn’t tell you how much fibre the powder contains.

    Check the fibre content per 100 g. EU rules set a minimum of 6 g per 100 g, or 3 g per 100 kcal, for a product to be labelled ‘high in fibre’.

  • Relying on ‘less sugar’ alone

    This is a comparison, not a claim that the powder contains no sugar. For example, Chocolat Poulain lists 52 g of sugars per 100 g for Grand Arôme Moins de Sucres.

    Compare the sugar content per 100 g of the variants you’re considering, then take into account how much you’ll add to your cup.

  • Taking pure cocoa without planning your drink

    100% unsweetened cocoa may not be prepared or measured in the same way as sweetened chocolate powder.

    Before you set off, try out the amount of powder and liquid you’ll be able to use at the festival. Only pack a separate sweetener if you’d like to add one.

  • Overlooking ingredients and moisture

    Ingredients and listed allergens vary between products. A pack that isn’t well protected from moisture can also be awkward to use at the campsite.

    Read the information for the exact variant and follow its storage instructions, keeping the container sealed and dry.

Brands to consider

These examples relate to specific products: two powders from the same brand won’t necessarily have the same recipe or nutritional values.

Poulain

Grand Arôme Moins de Sucres is a chocolate powder, distinct from the Grand Arôme featured further down this page on Joybuy.

  • Chocolat Poulain lists 16 g of fibre, 52 g of sugars and 47% cocoa per 100 g for its Moins de Sucres variant.
  • The brand’s sugar-reduction claim is comparative, so you should still check the content of the variant you’re buying.

Auchan

Auchan 100% pure unsweetened cocoa is for those who want to decide for themselves whether to add sugar.

  • Auchan’s product information lists 30 g of fibre and 1.9 g of sugars per 100 g of powder.
  • You’ll need to work out the amount and how to prepare it. The product information also warns of possible traces of several allergens, so check the pack.

Nesquik

Nesquik Moins de Sucres is a chocolate powder whose recipe includes ingredients such as soluble maize fibre and oat flour.

  • Auchan’s product information for this variant lists 29.6 g of fibre and 25 g of sugars per 100 g of powder.
  • The preparation instructions call for milk, so check that you’ll be able to get some at the festival. The product information also lists soya.

Banania

Banania Original is a chocolate and cereal powder, not pure unsweetened cocoa.

  • Banania lists 6.7 g of fibre per 100 g of its Original powder.
  • The same product information lists 69 g of sugars per 100 g and a recipe that includes ingredients such as wheat and barley.

Two powders available on Joybuy

These two chocolate powders could be options for camping at a festival. Compare the exact variant and its preparation instructions: the Poulain Grand Arôme below is not the Grand Arôme Moins de Sucres mentioned in the brand section.

Benco Less Sugar chocolate granules 400 g

Benco Less Sugar chocolate granules 400 g

If you’re considering granules for making a drink at the campsite, check the fibre and sugar content per 100 g on this pack before deciding whether it meets your nutrition criteria. Also check the serving size and liquid specified for preparation.

View on Joybuy
Poulain Grand Arôme cocoa powder 400 g

Poulain Grand Arôme cocoa powder 400 g

For a comparison of fibre in chocolate powders, Joybuy’s product information for Poulain Grand Arôme 400 g lists 16 g of fibre per 100 g. Check the sugar content for this variant, along with the liquid and preparation proportions on the pack; the values for Grand Arôme Moins de Sucres shouldn’t be applied to it.

View on Joybuy

Frequently asked questions

How much fibre does a powder need to be labelled ‘high in fibre’?

Under EU rules on nutrition claims, it must contain at least 6 g of fibre per 100 g, or 3 g per 100 kcal. Check the content of the exact product: an ingredients list that mentions cocoa or fibre doesn’t tell you how much it contains.

Is Nutri-Score compulsory on chocolate powder in France?

No. The DGCCRF describes Nutri-Score as a voluntary label, separate from the nutrition declaration generally required for pre-packed foods. To compare two powders, check their nutrition information on the same basis, particularly per 100 g.

Does the ‘soda tax’ affect your choice of a dry powder?

No, it isn’t a general criterion for choosing a pack of dry powder. The tax legislation consulted on Légifrance applies to drinks and liquid preparations for drinks. When comparing powders, it’s more useful to look at their declared sugar content per 100 g.

How can you protect powder at a festival?

Follow the storage instructions on your pack and keep it sealed and dry. If the packaging could get damp, you could take the amount you need in an airtight food container, while keeping the information you need about the ingredients and preparation.