Hazelnut Spread: Our Selection and Buying Guide

Faced with a wall of spreads at the supermarket, choosing the right one can be a real challenge. Classic recipes, palm oil-free versions, artisanal creations, smooth or crunchy textures... it's hard to know where to start. Are you looking for a reliable choice for your morning toast, a touch of originality for your crêpes, or simply a healthier option?

This guide is here to help. As a Product Expert at Joybuy, I'll break down the market for you and give you the keys to choosing the hazelnut spread that will truly satisfy your cravings.

How to Choose the Right Chocolate-Hazelnut Spread

Before diving into our selection, let's review the essential criteria that will help you make the right choice.

1. Decode the Ingredient List

The composition reflects the quality and taste. It's the first thing you should check.

• Hazelnut percentage: This is the heart of the matter! The higher it is (generally above 15%), the more intense and authentic the hazelnut flavour will be.
• The fat used: Palm oil, long favoured for its creaminess, is now often replaced. Palm oil-free alternatives use sunflower or rapeseed oils. The texture might be slightly different, but this choice meets a strong consumer demand.
• Sugar content: Sugar is often at the top of the list. A quick look at the nutritional values will help you choose a recipe with a sweetness level that suits you.

2. Smooth or Crunchy: A Texture for Every Palate

Mouthfeel is just as crucial as taste! While most mass-market spreads focus on a perfectly smooth creaminess, the market is now full of more daring options. A crunchy spread, with its hazelnut pieces, crispy crepe flakes, or other delicious inclusions, transforms a simple piece of toast into a true experience.

3. Size and Origin: Details That Make a Difference

The jar size is a practical criterion not to be underestimated. The family size, like the 1 kg jar of Nutella, is often more economical for heavy users. Conversely, a 200 g or 400 g jar is perfect for trying something new or for an occasional treat. Finally, opting for an artisanal spread is an excellent way to support local producers and discover recipes with unique craftsmanship.

Our Hazelnut Spread Recommendations

Here are a few of our top picks, chosen for their taste, texture, or ingredients. There's something for every food lover!

The Must-Have for the Whole Family: Nutella Hazelnut and Cocoa Spread, 1 kg Jar

Why we love it: It's THE benchmark. Its unique taste is instantly recognisable. The legendary recipe, based on seven ingredients including 13% hazelnuts and cocoa, delivers that incomparable creaminess that has won over entire generations.

Key features:

• The classic, comforting taste that's a universal crowd-pleaser.
• Ultra-smooth texture, perfect on toast, crêpes, and waffles.
• Family-size 1 kg jar offering excellent value for money.

Who is it for? Families, fans of the original chocolate-hazelnut spread taste, and anyone looking for a reliable choice for breakfast or a snack.

The Original and Surprising: NELLA Cacao Hazelnut and Kadayif Spread, 200 g

Why we love it: This spread breaks the mould by incorporating kadayif, fine pastry vermicelli that are crunchy to the bite. The result? A crunchy spread with an addictive textural contrast. With 15% hazelnuts and a sunflower oil-based recipe, it's a modern and bold proposition.

Key features:

• Unique texture, both creamy and crunchy thanks to the kadayif.
• Palm oil-free formula.
• A great balance between cocoa and hazelnut.

Who is it for? Curious foodies, fans of out-of-the-ordinary textures, and anyone who wants to surprise their taste buds with a truly different recipe.

The Local Delicacy: Lucien Georgelin Lot-et-Garonne Hazelnut & White Chocolate Spread, 400 g

Why we love it: Made in France, this spread celebrates local produce with 16% hazelnuts from the Lot-et-Garonne region. Its recipe, guaranteed palm oil-free (using rapeseed oil), stands out with a touch of white chocolate (8.6%) that gives it a unique sweetness and richness. This approach brings it closer to the spirit of an artisanal spread.

Key features:

• High hazelnut content (16%) for a pronounced flavour.
• Clearly stated French origin for the hazelnuts.
• Palm oil-free recipe with the originality of white chocolate.

Who is it for? Those who are mindful of ingredients and product origin, lovers of sweet and milky flavours, and anyone looking for a gourmet alternative to classic cocoa-based spreads.

Explore Other Flavours and Textures

Our selection is just a taste of the treasures the world of spreads has to offer. From the most traditional to the most creative recipes, there is a whole world to discover. Want to explore other brands, different ingredients, or flavours like speculoos, salted butter caramel, or intense dark chocolate? Browse our full catalogue!

Discover our full range of Jams & Spreads

Frequently Asked Questions about Hazelnut Spread

What is the difference between spreads with and without palm oil?

Palm oil is a fat that gives spread its very stable and creamy texture at room temperature, and it prevents the oil from separating and rising to the surface. Palm oil-free spreads use alternatives like sunflower, rapeseed, or coconut oil. The choice depends on your preferences for texture and taste, as well as your environmental beliefs.

How should I store a spread to keep it creamy?

To preserve its creaminess, store your jar in a cool, dry place, away from light. Most importantly, do not put it in the refrigerator! The cold hardens the fats and makes the spread difficult to use. Room temperature is perfect.

How do I know which spread is best for me?

There's no one-size-fits-all answer: the best spread is the one that's right for you! To find it, ask yourself the right questions:

• Taste: Do you prefer the intensity of dark chocolate, the sweetness of milk chocolate, or the originality of white chocolate?
• Texture: Are you on Team Smooth and Creamy or Team Crunchy Spread?
• Ingredients: Is the presence of palm oil, the hazelnut percentage, or the amount of sugar a deciding factor for you?
• Use: Is it for an occasional solo treat or for the whole family's daily toast?

Based on your answers, you'll easily identify the jar that will meet all your expectations.