Finding the perfect hazelnut cocoa spread can be a real challenge. Between endless ingredient lists, the eternal debate over palm oil, and hazelnut percentages that vary wildly, it's hard to sort through the options. You want something delicious, of course, but not just any spread: you're looking for a product with purpose, whether it's organic, artisanal, or simply healthier.
As the Head of Product Recommendations at Joybuy, my job is to do the legwork for you. Forget the marketing jargon: this guide gives you practical advice for choosing the spread that's right for YOU, based on your own criteria.
Before diving into our selection, let's review the key things to check on the label to make the right choice.
The rule is simple: the first ingredient on the list is the most abundant one. If sugar is listed first, it's the main ingredient. For a truly rich hazelnut flavour, look for recipes where hazelnuts appear as high up the list as possible. A 40% hazelnut spread will obviously be a world away from a recipe that caps out at 13%.
Another crucial point: the fats. Today, many brands offer a palm oil-free spread, opting instead for rapeseed or sunflower oils.
The spread aisle is a world of its own, ranging from international giants to small, passionate artisans. A French spread that highlights hazelnuts from a specific region, like Lot-et-Garonne, promises expertise and a flavour rooted in its local terroir.
And for those who want to combine indulgence with their values, an organic spread is a must-have. Look for labels (like the Euroleaf logo): they guarantee production that respects the environment and the strict rules of organic farming.
We've selected three products with distinctly different profiles to satisfy every craving.
Why it stands out: There are no compromises here. With 40% Lot-et-Garonne hazelnuts, this spread focuses entirely on intense fruit flavour and French expertise. Its palm oil-free recipe and rich texture will win over purists seeking an authentic taste.
Highlights:
Who is it for? For purists and gourmets who prioritise hazelnut flavour above all else and want to support local products. It's the ultimate Nutella alternative for anyone looking to upgrade and focus on ingredient quality.
Why it stands out: This version ticks the organic box. It's the perfect compromise between indulgence and more conscious consumption, thanks to its palm oil-free recipe and certified ingredients.
Highlights:
Who is it for? Perfect for families and anyone looking to bring organic products into their daily routine without breaking the bank. It's the smart choice, halfway between supermarket classics and premium specialty spreads.
Why it stands out: Does it even need an introduction? It's THE benchmark, the iconic spread with a taste and texture that generations can recognise with their eyes closed. An unchanging recipe that has become a true monument to indulgence.
Highlights:
Who is it for? For die-hard fans, nostalgics, and anyone for whom Nutella will always be Nutella. It's the choice for comfort and tradition, ideal for large family gatherings with its XXL size.
Our selection is, of course, just a starting point. Because every foodie is unique, the best spread will always be the one that matches your tastes and values.
? Explore our full range of Hazelnut Spread to discover other options and find your perfect match.
1. What's the difference between an artisanal and an industrial spread? It's all a matter of scale, method, and ingredients. An artisanal spread is typically made in small batches, with meticulous attention paid to the quality and origin of the raw materials (high percentage of hazelnuts, traceability, etc.). In contrast, industrial recipes are standardised to ensure consistent taste and texture on a very large scale, designed to appeal to the masses.
2. How should I store my hazelnut cocoa spread? Definitely not in the fridge! The cold solidifies the fats, making it hard as a rock and ruining its creaminess. It's best to keep it in a cupboard at room temperature, away from heat and light. Once the jar is open, try to finish it within a month to enjoy optimal flavour and texture.
3. Is a spread with 40% hazelnuts really that different? Yes, it's a night-and-day difference! A 40% hazelnut spread offers a completely different experience. The intense, often roasted, taste of the hazelnut clearly dominates and isn't drowned out by sugar. The texture is also richer, sometimes less smooth, which connoisseurs actually see as a sign of authenticity and quality.