Joybuy Insights

Hair colouring at home: choosing the right shade and the right care without any nasty surprises

Changing your colour, covering grey hair or simply reviving a shade isn’t just about picking a colour from a box. A hair colour can be permanent, temporary, re-pigmenting or designed purely for maintenance. The result also depends on your natural colour, your hair’s porosity and any products you’ve already used.

Article written by the Joybuy Product Recommendation Officer, whose role is to filter commercial information to help you make a practical, objective choice.

Common pitfalls before buying a hair dye

1. Confusing the shade on the box with the actual result

A blonde colour applied to a brown base won’t necessarily give you the blonde you see on the packaging. Your starting colour, any previous colour treatments and the presence of grey hair all directly affect the result. For a significant change, always check the results chart that corresponds to your base colour.

2. Believing that ‘ammonia-free’ means risk-free

An ammonia-free hair colour can still contain other alkaline agents and colourants that may cause a reaction. Permanent formulas often use a developer containing hydrogen peroxide. Even when marketed as gentle, a colour must be used according to its instructions, with an allergy alert test 48 hours before each application, unless the packaging states otherwise.

3. Underestimating how much you need

One box may be enough for short hair, but long or thick hair sometimes requires two boxes. Incomplete coverage can create uneven patches, especially with a grey hair colour. Professional products, such as certain Kemon creams, are also sold separately from the developer: the real cost must then include the oxidant, gloves and application tools.

The criteria to check before choosing a hair colour

Permanent, tone-on-tone or re-pigmenting treatment

  • Permanent colour: it permanently alters the hair’s pigment, but roots need touching up as they grow out. It’s particularly suitable for covering grey hair, provided you choose the right shade and follow the protocol.
  • Tone-on-tone colour: it allows you to add subtle tones, revive a colour or add shine, usually with a more subtle transformation.
  • Re-pigmenting treatment: it deposits pigments onto the hair’s surface and is used between colour treatments. It can intensify a red, copper or lilac shade, but it won’t replace a dye designed to cover grey hair permanently.

Ingredients and whether a developer is included

Read the INCI list and the instructions, especially if you have a sensitive scalp or have reacted to a colour before. An ammonia-free formula isn’t necessarily free of phenylenediamine, resorcinol or ethanolamine. For a professional colour, also check the mixing ratio and the recommended oxidant volume. Unless the instructions explicitly say so, don’t mix products from different brands or ranges.

Coverage and colour maintenance

If your priority is grey hair coverage, choose a shade suited to your level of grey and follow the development time carefully. To preserve the vibrancy, use a shampoo for coloured hair and limit exposure to very hot water, heat styling tools and sunlight. An anti-yellow neutralising treatment can accompany a blonde colour, while a red or copper re-pigmenting treatment will restore depth to a shade that’s fading.

Our selection based on your usage profile

Recommended for: Beginners on a budget
Cielo Hoyu EX hair colour cream 5RU dark violet brown

Cielo Hoyu EX hair colour cream 5RU dark violet brown

Why this choice suits this profile: Its pump system requires no pre-mixing and allows for partial application – ideal for a first at-home colour or targeted touch-ups.

How this product avoids the pitfall

The amount can be measured according to the areas you need to treat, which reduces waste compared to a one-time mixed batch.

Main advantage and key features

Ready-to-apply cream, a stated development time of 15 minutes and a violet-brown shade with ruby highlights.

Recommended for: Premium enthusiasts
Kemon Cramer Color hair colour cream 6.36 dark golden blonde

Kemon Cramer Color hair colour cream 6.36 dark golden blonde

Why this choice suits this profile: This professional colour cream is aimed at those who are comfortable mixing with a suitable developer, as well as hairdressers looking for a 100 ml format.

How this product avoids the pitfall

The product page clearly states that the developer is not included – so you can calculate the total cost and choose a compatible protocol before buying.

Main advantage and key features

Dark golden blonde shade, creamy texture and technology said to limit premature oxidation during application.

Recommended for: Specific uses and frequent users
Kemon Actyva Brilliant Color anti-yellow booster

Kemon Actyva Brilliant Color anti-yellow booster

Why this choice suits this profile: This booster is used between salon visits or colour treatments to maintain blonde, bleached or naturally white hair.

How this product avoids the pitfall

It’s not a permanent colour – the 50 ml format and the dosage mixed with a mask make targeted maintenance easy.

Main advantage and key features

Recommended mix of 5 to 8 pumps with 15 ml of mask, then a development time of 3 minutes.

Recommended for: Regular colour maintenance
L'Oréal Paris Elseve Color Vive protective shampoo

L'Oréal Paris Elseve Color Vive protective shampoo

Why this choice suits this profile: This shampoo for coloured hair completes a maintenance routine after a brown, blonde, copper or red colour.

How this product avoids the pitfall

It focuses on maintenance rather than a new colour, which avoids unnecessary repeated permanent applications on the lengths.

Main advantage and key features

300 ml format, stated UV filters and simple use on wet hair, followed by rinsing.

Looking for other options?

We’ve put together a comprehensive, real-time updated list of products that meet these strict selection criteria and European safety regulations.

Safety and application tips

Before an at-home colour, protect your clothes and skin, wear the gloves provided and work in a well-ventilated room. Never apply colour to an irritated or damaged scalp. Avoid any contact with your eyebrows and eyelashes. Once the development time is up, rinse thoroughly until the water runs clear, then apply the treatment included in the range.

Also follow the recommended waiting times after a perm, relaxer or chemical straightening. Root touch-up sprays must be kept away from any flame and should not be inhaled. A copper or red colour may require more maintenance – its highlights will gradually change with each wash.

FAQ on hair colour

Which colour should I choose to cover white or grey hair?

A permanent colour designed to cover white hair is generally more suitable than a re-pigmenting treatment. Choose a shade close to your base and start applying it to the areas where grey hair is most visible, following the instructions on the pack.

How long does a hair colour last?

How long it lasts depends on the formula, your hair’s porosity, how often you wash it, sun exposure and the shade you choose. A permanent colour remains in the hair fibre, but roots and highlights gradually become more visible or fade over time. A gentle shampoo and a re-pigmenting treatment can help prolong the vibrancy.

Can I go from brown to blonde at home?

This change requires great care. A light colour won’t necessarily lift a previous dark colour, and yellow or copper tones may appear. For a major transformation, check your starting level, the protocol for the range and the condition of your hair before choosing a blonde colour.