Joybuy Insights

Hair care: how to choose a routine that suits you without falling for marketing tricks

Dry, coloured, curly or frizz-prone hair – the hair care products available online cover a multitude of needs. But between the marketing claims and the sometimes vague descriptions, it’s not always easy to compare products with confidence. An effective routine starts with identifying your hair type, your styling habits and your budget.

Common pitfalls when shopping

1. Confusing cosmetic effect with lasting repair

Once hair has formed, it can’t be “repaired” like skin or living tissue. A shampoo for damaged hair or a restorative mask can improve softness, flexibility and the appearance of the fibre. However, the results depend on how often you use it, the initial condition of your hair and your other styling habits.

Formulas containing smoothing agents, oils or silicones can help with detangling and temporarily smooth the hair’s surface. So it’s more accurate to talk about improving the look and feel rather than promising permanent repair.

2. Choosing a product based on a single ingredient

The presence of avocado oil, shea butter, camellia or proteins alone doesn’t determine whether a product will work for you. The formula as a whole, the texture and how you use it all matter just as much.

Fine hair, for example, can be weighed down by a hair oil that’s too rich, while curly and coily hair will appreciate more slip and nourishment. Always check the INCI list, any flagged fragrance allergens and the precautions on the packaging.

3. Underestimating heat and friction

A powerful hairdryer, high heat or rubbing with a regular towel can worsen dryness and frizz. A heat-protectant spray should be applied before using hot tools, while a microfibre towel can help reduce handling during drying.

What to check before you buy

Hair type and routine goals

  • Dry or sensitised hair: look for a gentle shampoo, a detangling conditioner and a restorative mask to use once or twice a week.
  • Curly or coily hair: go for a nourishing texture, gentle detangling and friction-free drying. A shampoo for curly and coily hair shouldn’t be chosen just for its scent.
  • Coloured or chemically treated hair: check the usage instructions and pair the shampoo with a conditioner for the lengths.
  • Frizz-prone hair: combine hydration, heat protection and reduced friction.

Texture, size and frequency of use

A 400 to 550 ml bottle can work for daily or family use, while a 180 to 230 g mask is typically used less often. A 70 ml hair oil is used sparingly – one pump can be enough for medium-length hair, depending on its density.

The texture should also suit your hair. A rich formula will work well for thick hair, but may need to be applied only to the ends if your hair is fine.

Drying tools and accessories

For a professional or home hairdryer, check the power, temperature settings, speed options, overheat protection and electrical compatibility. A device rated at 1,600 or 1,800 W can speed up drying, but that doesn’t mean you should hold it too close to your hair.

To reduce mechanical breakage, choose a soft, lightweight, washable towel. The YIJINCHAN turban measures 65 × 40 cm, weighs around 90 g and fastens with an elastic band and button or loop. It’s best washed in cold water, without bleach or fabric softener.

Our selection for your profile

Recommended for: Beginners on a budget
Garnier Ultra Doux Intense Nutrition Shampoo

Garnier Ultra Doux Intense Nutrition Shampoo

Why this choice suits this profile: This 300 ml shampoo is a good starting point for a basic routine for dry, curly or coily hair. Its creamy texture and the highlighted avocado oil and shea butter make it a simple option to begin with.

How this product avoids the trap

The product page specifies the target hair type and the featured ingredients. That helps you avoid choosing based on a vague promise of shine alone.

Key benefit and highlights

300 ml format, standard use on wet hair, and information on fragrance allergens available.

Recommended for: Premium enthusiasts
TSUBAKI Black Limited Edition Set

TSUBAKI Black Limited Edition Set

Why this choice suits this profile: This duo, with a 400 ml shampoo and a 400 g conditioner, is ideal for those who want to coordinate their washing and conditioning routine, especially after colouring.

How this product avoids the trap

The contents and usage steps are detailed separately for the shampoo and conditioner. This makes the routine clearer than a multi-purpose product with vague promises.

Key benefit and highlights

Coordinated duo, generous sizes, camellia floral scent and ingredient list available.

Recommended for: Specific uses and heavy users
Franck Provost Expert Protection 230° Spray

Franck Provost Expert Protection 230° Spray 4-in-1

Why this choice suits this profile: This 190 ml leave-in treatment is designed for people who regularly use a hairdryer, straightener or other hot styling tools.

How this product avoids the trap

The stated protection temperature, up to 230 °C, is clearly indicated. That said, it doesn’t replace the need to maintain the correct distance and tool setting.

Key benefit and highlights

Can be applied to damp or dry hair, claimed detangling action, and a formula enriched with pro-keratin and ceramide.

Recommended for: Specific uses and heavy users
YIJINCHAN hair towel turban Camel

YIJINCHAN hair towel turban Camel

Why this choice suits this profile: This microfibre turban is suitable for delicate, curly or coloured hair, as well as for anyone wanting to reduce the time spent with wet hair.

How this product avoids the trap

The microfibre material and adjustable fastening reduce friction and slipping, unlike vigorous drying with a regular towel.

Key benefit and highlights

Made from polyester and polyamide, compact size, machine washable and weighs approximately 90 g.

Looking for more options?

We’ve put together a comprehensive, real-time updated list of products that meet these strict selection criteria and comply with European safety regulations.

FAQ on hair care

What order should I follow for a simple routine?

Start with the shampoo and rinse thoroughly. Then apply the conditioner to the lengths and ends. Use the mask once or twice a week, following the product instructions. After gently squeezing out excess water from your hair, you can add a small amount of hair oil, then apply a heat-protectant spray before using any hot tools.

How long can I keep a hair care product?

Follow the expiry date or the period after opening indicated on the packaging. Close bottles properly, keep them away from heat and direct light, and stop using the product at the first sign of irritation. For imported products, also check the batch number and the contact details of the responsible party established in the European Union.

How can I reduce frizz without weighing my hair down?

Avoid rubbing your hair when it’s wet, use a microfibre towel and dry it at a moderate temperature. Apply a small amount of leave-in treatment or hair oil only to the lengths and ends. For curly and coily hair, detangle gradually, ideally when your hair is damp and well-nourished with a conditioner.