Shoppers looking for two specific labels
You want the same ice cream lolly to carry both a “gluten-free” claim and the Fairtrade/Max Havelaar logo. The brand name or a general commitment to cocoa is not enough to confirm both of these points.
For gluten-free shopping, choose a product whose packaging says “gluten-free” and check the ingredients list: Magnum says that gluten-free status varies across its range. If fair trade is essential, also check for the Fairtrade/Max Havelaar logo on that same product. The Rainforest Alliance label on some Magnum ice cream lollies is a separate certification and does not replace this check.
You want the same ice cream lolly to carry both a “gluten-free” claim and the Fairtrade/Max Havelaar logo. The brand name or a general commitment to cocoa is not enough to confirm both of these points.
Your priority is a product explicitly labelled gluten-free, and you’re happy for its cocoa to be certified by Rainforest Alliance rather than Fairtrade/Max Havelaar. Magnum uses these claims for Classic x4 and Vegan Almond x3.
As well as gluten, you need to check the recipe’s allergens and any “may contain” warnings. Depending on the ice cream lolly, milk, soya or nuts may need to be checked separately.
First check the exact product for gluten and any other relevant allergens, then look for the label you want on that same product.
Keep in mind: if this specific label is essential, choose only a product for which you can also check the gluten-free claim separately.
Limitation: seeing the logo on an ice cream or at a retailer does not mean that all its ice cream lollies carry it.
Worth considering: if a gluten-free claim is your priority and you’re happy with a different cocoa certification, Magnum Classic x4 and Vegan Almond x3 are examples of this option.
Limitation: Rainforest Alliance is not a Fairtrade/Max Havelaar label; you’ll still need to check the allergens in each recipe.
| Criteria | What to check | Who it’s for |
|---|---|---|
| Gluten-free claim | The claim and ingredients list for the flavour and pack size you’re actually buying. | I want to confirm that my ice cream lolly is gluten-free without assuming the same is true of other flavours in the range. Around 40% of shoppers prioritise this check. |
| Fair trade label | The Fairtrade/Max Havelaar logo on the exact product, if that’s the label you’re looking for. | If Fairtrade/Max Havelaar matters to me, another cocoa certification does not meet this criterion. Around 30% of shoppers prioritise this label. |
| Other allergens | Allergens listed in the ingredients and any “may contain” warnings. | If I need to consider several allergens, a gluten-free claim alone is not enough to make my choice. Around 20% of shoppers prioritise these other allergens. |
| Product availability | The product and its labelling at the shop or through the grocery service you use. | I need to be able to find the specific ice cream lolly while shopping, rather than relying on a retailer’s general website. Availability is the top criterion for around 10% of shoppers. |
Magnum Classic x4 and Vegan Almond x3 carry the Rainforest Alliance label. If you specifically require Fairtrade/Max Havelaar certification, look for that label instead.
Check for the Fairtrade/Max Havelaar logo on the product you choose; don’t treat the two labels as interchangeable.
Magnum says that some of its ice creams are not gluten-free, even though other products in the range carry this claim.
Check the packaging for the flavour and multipack you’re buying, especially if the recipe or pack size has changed.
A gluten-free ice cream lolly may still contain other allergens or carry a “may contain” warning. For Vegan Almond x3, Magnum specifically warns of possible traces of milk, soya and other nuts.
If you need to avoid other allergens, check the ingredients and trace warnings separately for the exact product.
A general commitment to fair trade does not mean that every shop stocks an ice cream lolly that meets your criteria.
Before you shop, check the product, its labelling and whether it’s available at your chosen shop or collection point.
In France, Magnum offers ice cream lollies whose specific product packaging carries a “gluten-free” claim, including Classic x4 and Vegan Almond x3.
Carrefour France outlines its commitment to fair trade and publishes product details for ice cream lollies, so you can check each one individually.
A retailer worth checking if you’re looking for a product carrying the Fairtrade/Max Havelaar logo while you shop.
Another retailer where it’s worth checking what’s available locally, rather than assuming an ice cream lolly meets your requirements based on the general range.
No. Fairtrade/Max Havelaar certification and a “gluten-free” claim relate to two separate criteria. If you need an ice cream lolly that meets both, check the logo, the gluten-free claim and the ingredients on the exact product.
No. Magnum says that most of its ice creams are gluten-free, but not all of them, and advises checking the packaging for the latest information. So make sure you check the flavour and pack size you’re buying.
Check the ingredients list, allergens and any trace warnings. For this choice, also look for a gluten-free claim and the Fairtrade/Max Havelaar logo if you require that label. The DGCCRF reminds shoppers that labelling information must be visible, legible and written at least in French.
No. Magnum says that Vegan Almond x3 contains almonds and may contain milk, soya and other nuts, even though this product carries a “gluten-free” claim. Check the packaging of the product you choose for all relevant allergens.