Who are these criteria for?

Shoppers looking for proof of Fairtrade certification

You want to identify which ingredients in the box you’re buying are certified, rather than relying on a general promise. Fairtrade/Max Havelaar advises checking the details on the back when an arrow appears alongside the label.

Chocolate fans who pay attention to the recipe

You choose based on the flavour and coating, while comparing portion sizes and nutritional information for each product. Sugar and fat content can vary from one recipe to another.

Shoppers buying a sharing box

You’ll need to consider how many lollies are in the box and the needs of the people who’ll be eating them. Check the ingredients and allergens on the box, then read the storage instructions before transporting it.

What should you check before buying?

If Fairtrade matters when you’re shopping for premium products, start by checking the label on the specific product you’ve chosen. The recipe and pack size only meet this requirement once you’ve checked them separately.

Criteria What to check Who it matters to
Fairtrade certification Look for the Fairtrade/Max Havelaar label on the box. If there’s an arrow beside it, check the back for details of which ingredients are covered and any traceability information, as advised by Fairtrade/Max Havelaar. I want to be sure the certification applies to the ice lolly I’m buying, not just its brand; around 36% of consumers would prioritise this proof.
Chocolate recipe Compare the product name, ingredients and portion size. Check the sugar and fat content in the nutritional information. If I’m mainly looking for a particular flavour and coating, the recipe will guide my choice; nearly 29% of consumers would make this their priority.
Allergens and ingredients Read the ingredients list and check the allergens highlighted on each box. The DGCCRF reminds shoppers that allergens in frozen products must be stated in writing. When I’m buying for someone with an allergy, I need to know exactly what’s in the product; around 21% of consumers would put this check first.
Pack size and storage Check the net weight, number of ice lollies and local availability, then follow the storage instructions on the box. For a sharing box, I’m looking for a suitable number of portions and a journey that will keep the lollies cold; around 14% of consumers would prioritise these practical considerations.

Common misconceptions to avoid

  • Confusing a brand’s commitment with certification of the box

    A company’s statement about its sourcing does not, on its own, identify the label on a specific product. Magnum says it sources Fairtrade- and Rainforest Alliance-certified cocoa and vanilla, but you should still check the ice lolly you’ve chosen.

    If Fairtrade/Max Havelaar certification is essential to your purchase, look for the logo on the box and read the accompanying information.

  • Assuming a chocolate recipe proves Fairtrade certification

    The product name and ingredients describe the recipe, not the certification of its cocoa or other ingredients. A chocolate coating alone therefore doesn’t meet a Fairtrade requirement.

    Check the label, ingredients and allergens separately before choosing based on flavour.

  • Overlooking allergens and keeping products cold

    The recipe you choose must be suitable for the people who’ll be eating the ice lollies. It’s also important to keep them cold on the way home: the DGCCRF reminds consumers that they have a part to play in maintaining the cold chain.

    Check the allergens on the box, pick up frozen products at the end of your shop and follow the manufacturer’s storage instructions.

Brands and retailers to know

Magnum

The range includes chocolate-flavoured ice lollies. Magnum France describes Double Chocolat as having a cocoa coating and chocolate sauce.

  • A choice of recipes and coatings makes it easier to find the flavour you’re looking for.
  • The company’s statement about certified sourcing doesn’t confirm that a specific box carries the Fairtrade/Max Havelaar label.

Carrefour

The retailer lists ice lollies from its own brand and other brands online, in a range of pack sizes.

  • Its range lets you spot different pack sizes and check their packaging in more detail.
  • Carrefour’s general commitment to Fairtrade doesn’t certify every frozen treat it sells.

Auchan

The retailer lists ice lollies from its own brand and other brands. Some product pages give details of the recipe and pack size.

  • Auchan’s white chocolate ice lolly product page includes details such as ingredients, nutritional information and freezing instructions.
  • If you’re choosing a product for its Fairtrade/Max Havelaar certification, check the label on the packaging.

E.Leclerc

The retailer lists Eco+ ice lollies in several pack sizes.

  • The weight and number of pieces help you choose a pack size that suits your needs.
  • Check availability with your local store and inspect the box if Fairtrade certification is important to you.

Ice lollies to compare on Joybuy

These products focus on chocolate recipes or chocolate coatings, while the last one is mainly pistachio-flavoured. If the Fairtrade/Max Havelaar label is a must-have, check for it on the box of the product you choose, and read the details on the back.

Box of POPELINO Intense Dark Chocolate ice lollies

POPELINO Intense Dark Chocolate, 4 ice lollies, 312 g

Worth considering if you’re looking for a dark chocolate recipe in a pack of four.

Check the box for allergens, including milk and soya, and see whether it carries the Fairtrade/Max Havelaar label and which ingredients the label applies to.

View on Joybuy
Box of MAGNUM Double Hazelnut ice lollies

MAGNUM Double Hazelnut, 4 ice lollies, 276 g

Worth considering if you prefer a recipe that combines chocolate and hazelnut.

Check the allergen information for hazelnuts, milk and soya. A Rainforest Alliance mention doesn’t replace the need to check whether this box carries the Fairtrade/Max Havelaar label.

View on Joybuy
Box of Magnum White Chocolate Almond ice lollies

Magnum White Chocolate Almond, 4 × 100 mL

Compare this if you’re looking for an ice lolly combining white chocolate and almonds, rather than one centred on dark chocolate.

The title lists four 100 mL portions. Check the weight on the box to compare it with packs measured in grams. Also check the allergens and what any label on the packaging covers.

View on Joybuy
Box of POPELINO Sicilian Pistache ice lollies coated in white chocolate

POPELINO Sicilian Pistache, white chocolate, 4 ice lollies, 312 g

This is a good choice if you’re after pistachio flavour with a white chocolate coating, rather than an ice lolly that’s mainly chocolate-flavoured.

Check the box for information about pistachios and other allergens. If Fairtrade is your priority, check separately whether the Fairtrade/Max Havelaar label is present and what it covers.

View on Joybuy

Frequently asked questions

How can you tell if an ice lolly is Fairtrade/Max Havelaar certified?

Look for the Fairtrade/Max Havelaar label on the box of the product you’ve chosen. If there’s an arrow beside it, Fairtrade/Max Havelaar advises checking the details on the back to see which ingredients in a composite product are covered.

Is a brand’s Fairtrade commitment enough to choose a Magnum box?

No. A statement about a company’s sourcing doesn’t, on its own, confirm that every box carries the label. Magnum says it uses Fairtrade- and Rainforest Alliance-certified cocoa and vanilla, but you should still check the packaging of the product you’re planning to buy.

Where can you check the allergens in an ice lolly?

Read the ingredients and check the allergens highlighted on the packaging of the specific product. The DGCCRF reminds shoppers that allergens in frozen products must be stated in writing. Don’t assume you know what’s in a box from the range name alone.

Why check the weight rather than just the volume?

Weight helps you compare boxes with different volumes or numbers of ice lollies. The DGCCRF explains that overrun can make the weight of ice cream vary even when the volume is the same. So check the net weight and number of pieces shown on each pack.

How should you store ice lollies after shopping?

Follow the storage instructions on the box you’ve chosen and keep the products cold on the way home. For example, for its white chocolate ice lollies, Auchan advises storing them in the freezer at −18 °C and not refreezing a product once it has thawed.