Who is this option for?

Hoteliers who require Fairtrade proof

You need to be able to check the Fairtrade/Max Havelaar mark on the specific product being served, and distinguish it from Rainforest Alliance certification.

Buffet managers who need to manage portions

You need to choose between individually wrapped products, bites in a bag and ice cream in a tub, depending on how you plan to serve them, storage requirements and packaging waste.

Teams responsible for allergen information

You need the ingredients list for each product, particularly when the packaging is no longer available to customers at the time of service.

What should you check before ordering?

For a hotel breakfast, first check that the product meets your certification requirements. Then make sure its format, labelling and ordering terms suit the service you have planned.

CriterionWhat to checkCustomers concerned
Fairtrade proof Check for the Fairtrade/Max Havelaar mark on the specific product and confirm which ingredients it covers. Max Havelaar France distinguishes between several approaches for composite products. If I describe this ice cream as Fairtrade, I want to know which ingredients the label covers. Around 36% of consumers responsible for this choice would make this their top priority.
Format and storage Confirm the packaging, portion sizes and storage instructions for the product being delivered. Auchan’s listing for the Vanilla Pecan Blondie tub specifies −18 °C for this product. At the buffet, I want to serve the planned portions while storing them correctly; around 29% of consumers would put these arrangements first.
Allergens Check the ingredients and allergen information for the recipe being delivered, and make sure customers can access it if the packaging is removed. The DGCCRF reminds businesses that allergens are highlighted on prepacked food labels. When ice cream is served out of its packaging, I need to be able to tell customers what is in it. This would be the top priority for around 21% of consumers.
Supply Confirm the product, available packaging, lead times and opportunities to reorder with your chosen supplier. To keep the same options available at every service, I want to be able to reorder the product I choose; around 14% of consumers would make supply their first criterion.

Mistakes to avoid

  • Assuming Rainforest Alliance means Fairtrade/Max Havelaar

    Magnum France says it sources cocoa and vanilla from Rainforest Alliance-certified farms. This does not prove that a Magnum ice lolly carries the Fairtrade/Max Havelaar mark.

    Specify the required label when contacting your supplier, then check the packaging of the product delivered.

  • Assuming Fairtrade covers the whole recipe

    Ice cream is a composite product. Carrefour listings for some Ben & Jerry’s products state that Fairtrade ingredients are mixed with non-certified ingredients under a mass balance approach.

    Find out which ingredients are covered before describing the ice cream to customers, and don’t imply that the label applies to the whole recipe.

  • Ordering a tub or bag when you need ice lollies

    The Fairtrade products listed by Carrefour and Auchan include tubs and bites in bags. These formats are not necessarily the same as individually wrapped ice lollies.

    Decide on your preferred format and serving style before confirming the product, then check its storage instructions.

  • Removing the packaging without keeping the allergen information

    Allergens vary by recipe. If customers can no longer see the packaging, you need to be able to provide information that matches the ice cream actually being served.

    Keep the label accessible or prepare up-to-date written information for every product you offer.

Brands and retailers to consider

These brands and retailers offer different points to check. A Fairtrade claim on a tub or bag does not prove that an equivalent individually wrapped ice lolly exists or is available to your hotel.

Ben & Jerry’s

Carrefour and Auchan listings describe Ben & Jerry’s ice creams with some ingredients stated to be Fairtrade, in bite-size or tub formats.

  • The listings let you check which ingredients are covered for each recipe.
  • Fairtrade ingredients may be mixed with non-certified ingredients under a mass balance approach; these formats are not individually wrapped ice lollies.

Magnum

The brand makes ice lollies and says it sources cocoa and vanilla from Rainforest Alliance-certified farms.

  • The ice lolly format may suit individual portions, subject to checking the specific product you choose.
  • Magnum’s Rainforest Alliance claim does not prove Fairtrade/Max Havelaar certification.

Carrefour

Carrefour listings for some Ben & Jerry’s ice creams give details of their ingredients and Fairtrade claims.

  • These listings can help you compare the claim and format of specific products.
  • A product listing does not confirm availability through your hotel’s supply channel.

Auchan

An Auchan listing describes the Ben & Jerry’s Vanilla Pecan Blondie tub, including its Fairtrade claim and storage instructions.

  • The listing lets you check details specific to this recipe.
  • It is a tub, not an individually wrapped ice lolly.

Lidl

Lidl France highlights its range of Fairtrade/Max Havelaar-certified products, but does not identify a specific ice cream.

  • You could check the retailer’s range for a product carrying the label you require.
  • Check the product, its format and its availability before considering it for the buffet.

Joybuy products

Related products coming soon.

Frequently asked questions

How can I check that an ice cream carries the Fairtrade/Max Havelaar mark?

Check for the mark on the packaging or listing for the specific product, then see which ingredients it applies to. Max Havelaar France explains that, for a composite product such as ice cream, the scope of certification depends on the ingredients and the stated model.

Does a Magnum ice lolly meet Fairtrade requirements?

Magnum France’s statement about sourcing from Rainforest Alliance-certified farms is not enough to meet a Fairtrade/Max Havelaar requirement. If this label is required, check that it appears on the product you are considering ordering.

Are all the ingredients in the Ben & Jerry’s ice creams mentioned Fairtrade?

No. The Carrefour listings consulted state that some Fairtrade ingredients are mixed with non-certified ingredients under a mass balance approach. Check the claim for each recipe before explaining what it covers to customers.

How should I tell customers about allergens if ice cream is served without its packaging?

Keep allergen information for the specific product being served, and make sure it is accessible at breakfast. The DGCCRF distinguishes between the labelling of prepacked foods; if you remove the packaging or portion the ice cream, check which information requirements apply to your service.