Hoteliers who require Fairtrade proof
You need to be able to check the Fairtrade/Max Havelaar mark on the specific product being served, and distinguish it from Rainforest Alliance certification.
To serve a Fairtrade ice lolly at a hotel breakfast, start with a specific product whose packaging or product listing carries the Fairtrade/Max Havelaar mark. Rainforest Alliance certification alone does not meet this requirement. Then check which ingredients the label covers, the format actually being supplied, the allergens and storage instructions. A tub or bag of bites needs different arrangements from individually wrapped ice lollies.
You need to be able to check the Fairtrade/Max Havelaar mark on the specific product being served, and distinguish it from Rainforest Alliance certification.
You need to choose between individually wrapped products, bites in a bag and ice cream in a tub, depending on how you plan to serve them, storage requirements and packaging waste.
You need the ingredients list for each product, particularly when the packaging is no longer available to customers at the time of service.
For a hotel breakfast, first check that the product meets your certification requirements. Then make sure its format, labelling and ordering terms suit the service you have planned.
| Criterion | What to check | Customers concerned |
|---|---|---|
| Fairtrade proof | Check for the Fairtrade/Max Havelaar mark on the specific product and confirm which ingredients it covers. Max Havelaar France distinguishes between several approaches for composite products. | If I describe this ice cream as Fairtrade, I want to know which ingredients the label covers. Around 36% of consumers responsible for this choice would make this their top priority. |
| Format and storage | Confirm the packaging, portion sizes and storage instructions for the product being delivered. Auchan’s listing for the Vanilla Pecan Blondie tub specifies −18 °C for this product. | At the buffet, I want to serve the planned portions while storing them correctly; around 29% of consumers would put these arrangements first. |
| Allergens | Check the ingredients and allergen information for the recipe being delivered, and make sure customers can access it if the packaging is removed. The DGCCRF reminds businesses that allergens are highlighted on prepacked food labels. | When ice cream is served out of its packaging, I need to be able to tell customers what is in it. This would be the top priority for around 21% of consumers. |
| Supply | Confirm the product, available packaging, lead times and opportunities to reorder with your chosen supplier. | To keep the same options available at every service, I want to be able to reorder the product I choose; around 14% of consumers would make supply their first criterion. |
Magnum France says it sources cocoa and vanilla from Rainforest Alliance-certified farms. This does not prove that a Magnum ice lolly carries the Fairtrade/Max Havelaar mark.
Specify the required label when contacting your supplier, then check the packaging of the product delivered.
Ice cream is a composite product. Carrefour listings for some Ben & Jerry’s products state that Fairtrade ingredients are mixed with non-certified ingredients under a mass balance approach.
Find out which ingredients are covered before describing the ice cream to customers, and don’t imply that the label applies to the whole recipe.
The Fairtrade products listed by Carrefour and Auchan include tubs and bites in bags. These formats are not necessarily the same as individually wrapped ice lollies.
Decide on your preferred format and serving style before confirming the product, then check its storage instructions.
Allergens vary by recipe. If customers can no longer see the packaging, you need to be able to provide information that matches the ice cream actually being served.
Keep the label accessible or prepare up-to-date written information for every product you offer.
These brands and retailers offer different points to check. A Fairtrade claim on a tub or bag does not prove that an equivalent individually wrapped ice lolly exists or is available to your hotel.
Carrefour and Auchan listings describe Ben & Jerry’s ice creams with some ingredients stated to be Fairtrade, in bite-size or tub formats.
The brand makes ice lollies and says it sources cocoa and vanilla from Rainforest Alliance-certified farms.
Carrefour listings for some Ben & Jerry’s ice creams give details of their ingredients and Fairtrade claims.
An Auchan listing describes the Ben & Jerry’s Vanilla Pecan Blondie tub, including its Fairtrade claim and storage instructions.
Lidl France highlights its range of Fairtrade/Max Havelaar-certified products, but does not identify a specific ice cream.
Check for the mark on the packaging or listing for the specific product, then see which ingredients it applies to. Max Havelaar France explains that, for a composite product such as ice cream, the scope of certification depends on the ingredients and the stated model.
Magnum France’s statement about sourcing from Rainforest Alliance-certified farms is not enough to meet a Fairtrade/Max Havelaar requirement. If this label is required, check that it appears on the product you are considering ordering.
No. The Carrefour listings consulted state that some Fairtrade ingredients are mixed with non-certified ingredients under a mass balance approach. Check the claim for each recipe before explaining what it covers to customers.
Keep allergen information for the specific product being served, and make sure it is accessible at breakfast. The DGCCRF distinguishes between the labelling of prepacked foods; if you remove the packaging or portion the ice cream, check which information requirements apply to your service.