What should you look for?
For this choice, check the certification on the specific product, rule out formats that won’t work with your machine, then compare the tasting notes and, if relevant to you, the caffeine content.
| What to consider |
What to check |
Who it matters to |
| Fairtrade certification |
Look for the Fairtrade/Max Havelaar mark on the exact product, and check what proportion of the coffee it applies to, if this information is provided. |
I want to identify certified coffee without relying on a general sustainability claim. Around 36% of consumers are said to prioritise this check. |
| Flavour profile |
Compare the tasting notes with the drink you make, whether you take it black or with milk. If the coffee is new to you, try a smaller pack. |
For a winter cup, I’m looking for flavours I enjoy in my usual drink. This is said to be a priority for around 29% of consumers. |
| Format and machine |
Check which formats your machine accepts: whole beans with a grinder, ground coffee, E.S.E. pods or capsules for the right system. |
I need to be able to use the coffee with my equipment, without assuming that different formats are interchangeable. Around 21% of consumers are said to put compatibility first. |
| Caffeine |
If you’re looking for decaffeinated coffee, check that this is stated on the exact product, and make sure the format is right for your machine. |
When I drink coffee late in the day, I want to take my sensitivity to caffeine into account. Managing caffeine is said to be the top criterion for around 14% of consumers. |
Ground coffee to consider on Joybuy
This product is for anyone who uses ground coffee to make a winter drink. If you’re specifically looking for Fairtrade/Max Havelaar espresso, check the product for the certification mark and make sure the grind is right for your machine before deciding.
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MALONGO La Tierra organic ground coffee, 250 g
An option to consider if your machine accepts ground coffee. The pack contains 250 g. Before choosing it for these features, check the grind size recommended for your machine and the exact Fairtrade mark shown on the product.
View on Joybuy
Frequently asked questions
How can I identify Fairtrade/Max Havelaar coffee?
Look for the Fairtrade/Max Havelaar mark on the packaging or listing for the exact product. Max Havelaar France links this certification to social, economic and environmental criteria; a general sustainability claim isn’t enough to confirm that a product is certified.
Are all Fairtrade coffees suitable for an espresso machine?
No – the format needs to be right for your machine. Whole beans require a built-in or separate grinder, ground coffee needs a machine that accepts it, and E.S.E. pods require equipment compatible with this standard. Check your machine’s manual before choosing.
Is a smooth, chocolatey coffee suitable for a milky drink?
It may suit your taste, but the tasting notes don’t guarantee the same result once you add milk. If possible, try it with the amount of milk you usually use, starting with a smaller pack.
Can I find decaffeinated Fairtrade coffee?
Yes. E.Leclerc lists a Bio Village ground pure arabica coffee that is decaffeinated, organic and Fairtrade. Check that this format works with your machine.
What should I consider if I drink espresso late in the day?
Caffeine is one factor to consider. Anses says it can delay falling asleep and reduce sleep duration or quality, with sensitivity varying from person to person. A product clearly labelled as decaffeinated may suit you if you prefer to have less caffeine.