Who is this a good choice for?

Shoppers looking for clearly identifiable Fairtrade cocoa

If Fairtrade guides your choice, look for the Fairtrade/Max Havelaar label on the ice lolly itself. For an ice lolly made with several ingredients, Max Havelaar France advises checking the details on the back when the label includes an arrow.

People choosing an ice lolly after exercise

If you fancy an ice lolly after a workout, check the portion size and nutritional values, particularly sugars, fat and protein. This information helps you see how the ice lolly fits into your diet, without suggesting that it has a recovery benefit.

Shoppers who pay close attention to ingredients and allergens

If certain ingredients matter to you, read the ingredients list and allergen information for each product. Don’t rely on information for another flavour or another product from the same brand.

What should you check before buying?

When choosing a chocolate ice lolly to enjoy after exercise, start with what matters most to you, then check the other details on the packaging of the product you’ve chosen.

What to check What to look for Who is it for?
Fairtrade label Look for Fairtrade/Max Havelaar on the product. If the label includes an arrow, check the back for details about the ingredients covered and their traceability, as advised by Max Havelaar France. I want my choice to be based first and foremost on a clearly identifiable certification, rather than a simple claim about the cocoa. Around 38% of consumers would prioritise this.
Nutritional values Compare the portion you eat with the values per 100 g. Energy, sugars, fat, protein and salt are among the details listed by the DGCCRF. After a workout, I want to know how my ice lolly fits into my diet. Nutritional composition would come first for around 23% of consumers.
Ingredients and allergens Check the ingredients list, highlighted allergens and any “may contain” statements for the exact product. If I need to avoid an ingredient, the flavour and its recipe matter more than the brand alone. Around 23% of consumers would put this check first.
Format and availability Check the weight, number of ice lollies and the product available at your shop or through your chosen ordering service. If I’m buying a multipack, I want to know what size I can actually choose and enjoy. This would be a priority for around 16% of consumers.

Common points of confusion

  • Confusing Fairtrade/Max Havelaar with Rainforest Alliance

    These labels are not interchangeable. A Rainforest Alliance claim about cocoa doesn’t prove that an ice lolly carries the Fairtrade/Max Havelaar label.

    If Fairtrade is your priority, look for its label on the product you’ve chosen and check the details on the back for an ice lolly made with several ingredients.

  • Assuming the Fairtrade label means the product has nutritional benefits

    Certification of the ingredients covered doesn’t, on its own, tell you how much sugar, fat or protein the ice lolly contains.

    Check the nutritional values and portion size rather than assuming the ice lolly will help with recovery after exercise.

  • Relying on allergen information for another flavour

    Recipes and warnings can vary between ice lollies, even within the same range.

    Check the ingredients and allergen information on the packaging of the flavour you’re buying.

  • Assuming a retailer’s commitment applies to all its ice lollies

    The presence of ice lollies in a catalogue or a general claim about cocoa doesn’t mean every product in the freezer aisle is certified.

    Check the label on the exact product before choosing it for this reason.

Brands and retailers to know

Magnum

A brand of chocolate-coated ice lollies. Magnum France says its cocoa comes from Rainforest Alliance-certified farms.

  • The brand publishes information about its products and their ingredients.
  • Rainforest Alliance is not Fairtrade/Max Havelaar. Magnum France also says it uses a mass balance system for its cocoa, which is mixed with non-certified cocoa during processing.

Carrefour

The retailer lists ice lollies and ice cream bars in its online frozen food range.

  • The range makes it easy to find different pack sizes.
  • To choose a Fairtrade/Max Havelaar product, check the label on the exact item rather than assuming it applies because the product is stocked in the range.

Auchan

The retailer’s range includes ice lollies and mini ice lollies.

  • The catalogue categories make it easier to tell the different formats apart.
  • An ice lolly appearing in the catalogue doesn’t confirm that it carries the Fairtrade/Max Havelaar label.

Lidl

In 2020, Lidl France announced that the cocoa in its own-brand cocoa products was certified.

  • This announcement outlines the retailer’s stated approach for the products covered.
  • It doesn’t confirm that a particular ice lolly is Fairtrade/Max Havelaar certified. Check the packaging of the product you’re buying.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

How can you tell if an ice lolly is Fairtrade/Max Havelaar certified?

Look for the Fairtrade/Max Havelaar label on the packaging of the exact product. Max Havelaar France explains that when an arrow appears alongside the label on a product made with several ingredients, the back of the packaging gives details about the ingredients covered and their traceability.

Is the Rainforest Alliance cocoa in a Magnum equivalent to Fairtrade/Max Havelaar?

No, they are separate schemes. Magnum France says it uses cocoa from Rainforest Alliance-certified farms, under a mass balance system. If you specifically want Fairtrade/Max Havelaar, look for that label on the product.

Can a chocolate ice lolly on its own make a suitable post-workout snack?

A Fairtrade label doesn’t tell you whether an ice lolly on its own meets your dietary needs after a workout. To see how a portion fits into your diet, compare the sugars, fat, protein and other nutritional values shown on the packaging.

What should you read on the label before switching flavours?

Check the ingredients list, allergens and nutritional values for the product you’ve chosen again. Don’t assume the recipe and warnings for one flavour apply to another.