To choose a Fairtrade chocolate ice lolly, check that the Fairtrade/Max Havelaar label applies to the specific product: a chocolate coating alone is not enough. If you can’t find a lolly with clearly identifiable certification, you could look at another retailer or consider certified ice cream in a different format, then check its ingredients, allergens and storage instructions.
Who is this choice for?
Shoppers who prioritise certification
You want the ice cream you buy for the week to carry an identifiable Fairtrade/Max Havelaar certification. As Fairtrade/Max Havelaar France points out, it’s the label you should look for, not simply the presence of cocoa.
Families who prefer ice lollies
You’re looking for individual portions to share or keep in the freezer. The number of lollies matters, but each box you consider should also meet your certification requirements.
Shoppers who check ingredients
You need to check for allergens or want to compare sugar and fat content. Fairtrade certification is no substitute for the ingredients list or nutritional information for the specific product you choose.
What should you check?
If an ice lolly is a must, make it a condition of your choice without compromising on proof of the label. If certification matters more than the format, a mini-tub of ice cream could also be worth considering.
Certified ice lolly
Choose this if: you want an individual lolly and can identify Fairtrade/Max Havelaar certification on the specific product you’re buying.
Bear in mind: seeing chocolate on the packaging, even among the many lollies on the shelf, does not prove that the product is certified.
Certified ice cream in a mini tub
Consider this if: certification of the ingredients matters more to you than having an ice lolly.
Bear in mind: the Ben & Jerry's mini-tub collection described by Auchan isn’t an ice lolly. Its product information explains that the relevant Fairtrade ingredients are mixed with non-certified ingredients under the mass balance principle.
| Criteria |
What to check |
Who is it for? |
| Fairtrade proof |
The Fairtrade/Max Havelaar label on the specific product and, if the product information provides details, which ingredients it applies to. |
If supporting fair trade is why I’m buying, I want to recognise the certification on the product I choose rather than rely on the word chocolate; around 50% of shoppers would put this proof first. |
| A format for the week |
The number of lollies, net weight and freezer space needed for the box. |
To share individual portions throughout the week, I need a pack size that suits my household; around 30% of shoppers would prioritise this format. |
| Ingredients and storage |
The ingredients and allergens, nutritional values per 100 g or 100 ml, and storage instructions. |
Before choosing ice cream for my household, I need to be able to check its ingredients and storage requirements; around 20% of shoppers would prioritise this check. |
Common pitfalls to avoid
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Confusing chocolate with fair trade certification
A chocolate-coated lolly isn’t Fairtrade simply because it’s covered in chocolate. Fairtrade/Max Havelaar France recommends looking for the label on products containing cocoa, including ice cream.
Before choosing a box, look for the label or clear certification information linked to that exact product.
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Assuming certification applies to every product from a brand
Auchan’s product information for the Ben & Jerry's mini-tub collection states that the sugar, cocoa and vanilla are Fairtrade Max Havelaar certified, with ingredients mixed under the mass balance principle. This doesn’t make the product an ice lolly or certify ice cream from other brands.
Check the certification details for the flavour and pack you plan to buy, particularly if the range or recipe changes.
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Choosing a box based only on the number of lollies
Two packs of ice lollies may contain different numbers of lollies and have different net weights. These details alone tell you nothing about certification.
Compare the quantity in boxes that suit your household, then check the label on each one separately.
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Letting the label distract you from the food information
Fair trade certification doesn’t tell you about allergens, nutritional values or storage requirements. The DGCCRF states that allergens must be emphasised in the ingredients list and that nutritional information is given per 100 g or 100 ml.
Check the full label on the ice cream you choose and follow its storage instructions.
Brands and retailers to look at
A brand stocked in the ice cream aisle doesn’t guarantee that all its lollies are Fairtrade. Compare specific products and don’t assume that certification shown for one product applies to another.
Ben & Jerry's
Worth considering if you’re happy with a mini tub rather than an ice lolly.
- According to Auchan’s product information for the mini-tub collection, the sugar, cocoa and vanilla are covered by Fairtrade Max Havelaar certification, with ingredients mixed under the mass balance principle.
- The collection described is made up of mini tubs, so check the format and details on the product you’re buying.
Magnum
Chocolate-coated lollies feature in the ranges stocked by Carrefour and Auchan.
- The products on the shelves give you different lollies and pack sizes to compare.
- If Fairtrade certification is essential, check the specific Magnum box: the brand name and chocolate coating aren’t enough.
Carrefour
The retailer stocks a range of boxes of ice lollies under its own brands.
- The number of lollies and pack weight can help you choose a size for the week.
- Check the label on each product before considering it Fairtrade.
Auchan
The retailer stocks both ice lollies and the Ben & Jerry's mini-tub collection described above.
- The mini-tub product information specifies which ingredients are covered by certification and explains the mass balance condition.
- This information doesn’t automatically apply to Auchan ice cream or other lollies in the aisle.
E.Leclerc
The Eco+ lollies stocked by the retailer come in a range of pack sizes to compare.
- You can choose a pack based on the number of portions you want.
- To meet the Fairtrade requirement, check the certification on the Eco+ product you choose.
Joybuy products
Related products will be available soon.
Frequently asked questions
Does a chocolate ice lolly always contain fair trade cocoa?
No. The word chocolate doesn’t prove that a product is fair trade certified. Look for an identifiable Fairtrade/Max Havelaar label on the specific product, as Fairtrade/Max Havelaar France recommends for ice cream containing cocoa.
Does a Fairtrade claim on one ice cream apply to every format from the brand?
Don’t assume it applies to every format. Auchan’s product information for the Ben & Jerry's mini-tub collection specifies which ingredients are certified and explains that they’re mixed under the mass balance principle. Check the details for the flavour and pack you’re buying.
What should I check if someone in my household has a food allergy?
Check the ingredients list and any allergens highlighted on the packaging for the exact product. The DGCCRF explains this labelling requirement. Don’t assume you know what an ice cream contains based only on its flavour or fair trade certification.
How can I compare nutritional information on different boxes?
First, compare nutritional values on the same basis, per 100 g or per 100 ml, then check the amount in one lolly. The DGCCRF says that information per 100 g or 100 ml makes it easier to compare products.
How should I store ice cream after doing the shopping?
Follow the storage instructions on the packaging of the ice cream you buy. For example, Auchan’s product information for a chocolate ice cream says to store it in the freezer at −18 °C and never to refreeze it once thawed.