People who look for the Fairtrade mark
You want to check what’s covered by Fairtrade/Max Havelaar on the packaging, rather than relying on a brand’s general commitment.
To choose a chocolate ice lolly that meets Fairtrade criteria, check for the Fairtrade/Max Havelaar mark on the packaging of the exact product you’re buying. If there’s a black arrow next to it, read the back to see which ingredients it applies to and what traceability information is provided. For an office treat, you’ll also need to be able to store the ice lollies in a freezer, check for allergens and choose a format that suits how you’ll serve them: a sharing tub is no substitute for individual ice lollies.
You want to check what’s covered by Fairtrade/Max Havelaar on the packaging, rather than relying on a brand’s general commitment.
You can organise an ice-cream break if it’s practical to transport the products, store them at work and get them back into the freezer promptly.
You need to check the ingredients of each product and take account of any allergies colleagues have told you about before choosing a box or tub.
If you’re stocking up on ice lollies for the office, check the Fairtrade evidence on the product you’ve chosen, then look at storage requirements, ingredients and how the portions will be served.
| Criteria | What to check | Who it matters to |
|---|---|---|
| Fairtrade evidence | Look for the Fairtrade/Max Havelaar mark on the exact product packaging. If there’s a black arrow next to the mark, check the back for details of the ingredients it covers and the traceability information provided. | I want the chocolate ice lolly to meet my Fairtrade criteria, not just a brand’s general promise. This is the top priority for around 33% of consumers. |
| Storage and serving | Make sure there’s a freezer at work and transport the products in an insulated bag. Follow the storage instructions for the product you’ve chosen. | For a treat with colleagues, I need to be able to keep the ice lollies cold and hand them out without a long wait. This is a priority for around 27% of consumers. |
| Ingredients and allergens | Read the ingredients list and check the allergens highlighted on each product; don’t assume that different flavours have the same ingredients. | I’m buying for a group, so I need to rule out any product that isn’t suitable for the allergies colleagues have told me about. Nearly 20% of consumers put this check at the top of their list. |
| Format and availability | Check the number of ice lollies or portions and confirm the exact product available from your chosen shop or grocery collection service. | I need enough portions for the team and a product I can get from my chosen shop. This is the main concern for around 20% of consumers. |
Magnum says it sources cocoa and vanilla from Rainforest Alliance-certified farms. This doesn’t prove that an individual ice lolly carries the Fairtrade/Max Havelaar mark.
If Fairtrade is what you’re looking for, check for its mark on the packaging of the product you plan to buy.
For a product made with several ingredients, such as an ice lolly, the arrow on the Fairtrade mark prompts you to check the back of the pack. Fairtrade/Max Havelaar France explains that mass balance can allow Fairtrade and non-Fairtrade cocoa to be mixed.
Check which ingredients are covered and what traceability information is given for the product you’ve chosen.
The 425 g Ben & Jerry’s Peanut Butter Cup tub listed by Auchan is made for sharing, not an individual ice lolly. According to its product information, the recipe contains peanuts, milk, egg and soya, among other ingredients.
Before buying for a group, check the ingredients against any allergies you’ve been told about, and make sure you have what you need to serve the tub.
For an ice-cream break, you’ll need to keep frozen products cold until they’re ready to eat.
ANSES recommends buying frozen products at the end of your shop and using an insulated bag. Make sure there’s a freezer available when you arrive.
These examples can help you tell the difference between the mark you’re looking for and the format on offer. Mentioning a brand or retailer doesn’t confirm that it sells a Fairtrade ice lolly.
Worth considering if a sharing tub would suit you better than ice lollies: Auchan’s product information for the 425 g Peanut Butter Cup says that Ben & Jerry’s products sold in Europe are Fairtrade Max Havelaar certified.
A brand to consider if you’re looking for ice lollies: its French range also includes mini ice lollies.
A retailer where you can check ice-lolly formats and the information for each box before shopping in store or using its grocery collection service.
Auchan’s listing for the 425 g Ben & Jerry’s Peanut Butter Cup tub is a starting point if you’re looking for a product to share.
Look for the Fairtrade/Max Havelaar mark on the packaging of the exact product. If there’s a black arrow next to it, Fairtrade/Max Havelaar France advises checking the back for information about the ingredients covered and their traceability.
No, not necessarily. Fairtrade/Max Havelaar France allows mass balance for cocoa, so Fairtrade and non-Fairtrade cocoa may be mixed, while the volumes covered are tracked.
Buy them at the end of your shop, transport them in an insulated bag and put them in a freezer as soon as possible, following ANSES advice on keeping food cold. Then follow the storage instructions for the product you’ve chosen.
Read the ingredients list for each product and look for highlighted allergens. DGCCRF says that allergenic ingredients must be highlighted, so don’t assume one flavour has the same ingredients as another.
Not necessarily. Check the exact product with the shop or grocery collection service you plan to use. Also check the pack size and the mark on the packaging of the product you actually choose.