Who is this choice for?

Shoppers who care about fair-trade certification

You want to know which ingredients are covered by a fair-trade certification, rather than relying on a general claim. Check the label and what it covers on the product you buy. Max Havelaar France says the Fairtrade/Max Havelaar label is based on social, economic and environmental criteria, audited by an independent certifier.

People who like to control the sugar in their crêpes

If you’re making batter, a topping or hot chocolate to suit your taste, unsweetened pure cocoa lets you add the sugar separately. The trade-off is that you’ll need to put the other ingredients together and mix them yourself.

Families who want a quick drink to serve

An instant mix can make it easier to serve drinks with your crêpes. Before choosing one, check the ingredients, sugar content and allergens for that specific product: hot chocolate powders don’t all have the same recipe.

What should you look for?

Fair-trade unsweetened pure cocoa

Choose this if: you want to adjust the sugar in hot chocolate, crêpe batter or a topping.

Bear in mind: you’ll need to add and measure out the other ingredients separately.

Fair-trade sweetened instant mix

Choose this if: you mainly want to make a drink quickly, with an explicit fair-trade certification on the product.

Bear in mind: sugar is already part of the mix. Check the nutritional information to see how much it contains.

What to considerWhat to checkWho it suits
Fair-trade certification Look for the label or claim on the product you’re buying, then check which ingredients it covers. I want a clearly identifiable certification for the chocolate I serve with crêpes, not just a brand-wide promise. Around 42% of consumers are said to put fair-trade certification at the top of their list of priorities.
Control over sugar Compare the ingredients and the ‘of which sugars’ line per 100 g; distinguish pure cocoa from sweetened powder. For batter, a topping or a drink, I’d rather decide for myself how much sugar to add. This is said to be the priority for around 33% of consumers.
Preparing the drink Check the mixing instructions and allergen information on the packaging. When serving crêpes, I mainly want a drink that’s easy to make, without overlooking ingredients that may not suit everyone. Ease of preparation is said to be the top priority for around 25% of consumers.

Mistakes to avoid

  • Confusing pure cocoa with a sweetened mix

    Unsweetened pure cocoa lets you control the ingredients in a recipe; an instant mix may already contain sugar or other ingredients. The two powders aren’t interchangeable in the same way in batter or a topping.

    Decide whether you’re buying an ingredient to measure out or a drink to mix, then read the ingredients list.

  • Assuming a Nutri-Score label is compulsory

    The DGCCRF describes Nutri-Score as a voluntary label in France. Its absence alone doesn’t tell you what’s in a powder.

    Compare the nutritional information, particularly sugars per 100 g, and take account of how much you use in your recipe.

  • Assuming a brand-wide fair-trade certification

    A fair-trade claim applies to a specific product and defined ingredients; it doesn’t follow simply from the brand name or the stated origin of the cocoa.

    Check the label or claim and what it covers on the pack you’re buying.

  • Using the ‘soda tax’ to guess what’s in a powder

    The French Ministry of the Economy describes a levy that applies to sweetened drinks. This alone doesn’t tell you how a dry chocolate powder is taxed or how much sugar is in your cup.

    When comparing powders, use their ingredients lists and nutritional information rather than making assumptions about tax.

Brands to compare

ETHIQUABLE

The range considered includes unsweetened low-fat cocoa and an instant chocolate drink mix described as containing 50% cocoa.

  • According to ETHIQUABLE’s product information, its pure cocoa is organic and fair trade. For the instant mix in question, the brand says that both the cocoa and sugar come from fair-trade and organic farming.
  • Check the ingredients and what the claims cover on the variant you choose, along with its allergen information.

Kaoka

Kaoka’s organic and fair-trade range includes unsweetened low-fat cocoa and a sweetened mix described as containing 32% cocoa.

  • Kaoka recommends its unsweetened cocoa for drinks and baking, while the sweetened powder is intended for a different use.
  • Don’t assume the ingredients or nutritional values of pure cocoa also apply to the sweetened mix: compare the relevant packs.

POULAIN

Grand Arôme is included here as a point of comparison for a sweetened powder, without implying that this product has fair-trade certification.

  • Joybuy’s product information for POULAIN Grand Arôme states that it contains at least 32% cocoa and 67 g of sugars per 100 g.
  • If fair trade is your deciding factor, look for an explicit certification on the specific product. Don’t assume it applies across the whole brand.

Joybuy products

Related products coming soon.

Frequently asked questions

Is Nutri-Score compulsory on hot chocolate powder?

No. As the DGCCRF explains, Nutri-Score is voluntary in France. For the vast majority of pre-packed foods, the nutrition declaration includes sugars per 100 g. Check this alongside the ingredients list, whether or not the product displays a Nutri-Score.

How can you identify fair-trade hot chocolate powder?

Look for an explicit label or claim on the product you’re buying and check which ingredients it covers. Max Havelaar France says the Fairtrade/Max Havelaar label’s criteria are audited by an independent certifier. Don’t assume that a claim on one product applies to the whole range.

Pure cocoa or instant mix to enjoy with crêpes?

Choose unsweetened pure cocoa if you want to control the sugar in batter, a topping or a drink. An instant mix is a good choice if convenience is your priority for a drink. Check its sugar content, preparation instructions and allergen information.

Which allergens should you check before serving a group?

Read the ingredients and allergen information on the pack you’re using. An instant mix may contain milk or flag other allergens, for example, so don’t assume you know what’s in it just from the words ‘hot chocolate’.

Does hot chocolate powder automatically come under the ‘soda tax’?

You can’t automatically tell how a dry powder is classified from its name alone. The French Ministry of the Economy describes the levy as applying to sweetened drinks. To choose based on sugar content, check the powder’s nutrition declaration instead.