Who is this choice for?

Hosts looking for a festive frozen dessert

You’re planning an Easter meal and would like to serve a flavour, centre or coating that’s a change from the classic vanilla and chocolate lolly.

Anyone putting together a buffet with a range of portion sizes

You’re entertaining several guests and looking for mini formats, bites or a selection of flavours so everyone can choose their own portion.

Shoppers who pay attention to ingredients

You compare the quantity per box, ingredients and allergens before choosing between a national brand and a supermarket own brand.

What should you look for?

When shopping for Easter, start with what matters most for your meal: the flavour you’re after, portion size, ingredients, or any precautions needed for your guests and the journey home.

What to consider What to check Who it matters to
Flavour and recipe Read the exact flavour and the description of the centre or coating: a collection name alone doesn’t tell you what the recipe contains. I’d like to round off the meal with a less familiar flavour or a recipe with several textures; around 36% of consumers would put this distinction at the top of their wish list.
Portion size Check the number of lollies and the quantity per lolly, especially if you’re choosing between full-size lollies, mini formats and bites. If several desserts are on offer, I’d rather let everyone choose a small portion; around 29% of consumers would prioritise the format.
What’s in the box Compare the net weight and ingredients of each product rather than assuming two chocolate-coated lollies have the same recipe. I want to know what’s in each box before choosing between different brands; around 21% of consumers would make this comparison first.
Allergens and storage Check the allergens and any ‘may contain’ warnings on the box you buy, then follow the storage temperature shown on it. If a guest needs to avoid certain ingredients, I check the label and plan how to transport the frozen food too; around 14% of consumers would make these precautions their priority.

Mistakes to avoid

  • Choosing a collection instead of checking the recipe

    The name Signature describes the positioning of the Magnum collection, but it doesn’t tell you by itself whether the flavour and ingredients will suit your guests.

    Before choosing, compare the description and ingredients of the specific product.

  • Comparing boxes by the number of lollies alone

    Four full-size lollies and four mini lollies aren’t equivalent portions.

    Check the quantity per lolly and the net weight of the box based on how many people you’re serving.

  • Guessing allergens from the flavour name

    Warnings vary by product: Carrefour’s listing for Magnum Classic, for example, notes that it may contain traces of nuts.

    If a guest has an allergy, check the ingredients and warnings on the box you actually buy.

  • Picking up frozen food at the start of your shop

    The DGCCRF warns that a rise in temperature can affect food and increase health risks.

    Pick up the ice lollies at the end of your shop, keep transport time to a minimum and put them in the freezer as soon as you can, following the pack instructions.

Brands to consider by recipe

Magnum

The brand offers classic ice cream lollies as well as recipes in a range of flavours and formats.

  • According to Magnum, its Signature collection pairs carefully crafted coatings with a gelato centre. Carrefour also lists Magnum mini lollies and bites.
  • These descriptions aren’t an independent quality comparison; check the flavour, ingredients and format of the specific product you choose.

Trium

This E.Leclerc own brand offers a vanilla, milk chocolate and almond recipe.

  • E.Leclerc describes a pack of four lollies with a net weight of 314 g.
  • These details apply to this specific product, not to all Trium products; check the box available at your local store.

Mucci

ALDI’s own brand includes ice cream lollies with a double coating.

  • The double coating is a specific feature to compare if that’s the type of recipe you’re looking for.
  • Check the ingredients and format of the product on offer, as the range may vary.

Joybuy products

Related products will be available soon.

Frequently asked questions

How do you choose an ice lolly for Easter dessert?

Start by looking for a recipe your guests will enjoy, then choose the portion size. If you’d like a change from classic vanilla and chocolate, check the flavour, centre and coating described on the box rather than relying on the word ‘premium’ alone.

When should you choose mini lollies instead of full-size ones?

Mini lollies or bites are a good choice if you’re serving other desserts too, or would like to offer a selection of smaller portions. For an individual frozen dessert, a full-size lolly may be better suited to your plans; either way, check the quantity per lolly.

What should you check if a guest has an allergy?

Read the ingredients, allergens and any ‘may contain’ warnings on the packaging of the exact product. Don’t rely on the flavour name alone: Carrefour’s listing for Magnum Classic, for example, notes that it may contain traces of nuts.

How should you bring ice lollies home after shopping?

Pick them up towards the end of your shop and put them in the freezer promptly, following the storage instructions on the box. An insulated bag can help limit the rise in temperature on the way home; the DGCCRF stresses the importance of maintaining the cold chain.