Joybuy Insights

Dog treats: how to choose the right reward without falling for marketing

A treat can reward good behaviour, make training easier or simply keep a dog occupied for a few minutes. However, not all dog treats are created equal, and they do not meet the same needs. Texture, ingredients, size, moisture content and frequency of use all directly affect how useful they are in everyday life.

Some of the claims displayed on packaging also deserve a closer look.

Pitfalls to avoid when buying

1. Confusing treats with complete food

Most bites, strips and sticks are complementary foods. They therefore do not replace the main diet. Even when a recipe is described as natural, high in protein or grain-free, it should be given in reasonable quantities and incorporated into your dog’s usual diet.

2. Relying solely on claims such as ‘natural’ or ‘grain-free’

A grain-free treat is not automatically suitable for every dog. Instead, look at the ingredients list, fat content and portion size. Conversely, the presence of cereals alone is not enough to determine whether a product is suitable for your pet.

3. Buying a dental product without checking its size

A stick that is too small may be swallowed quickly by a large dog. Conversely, a product that is too hard or bulky may be difficult for a small dog to grip. Dental sticks for dogs, like chew toys, should therefore be used under supervision, particularly during the first few sessions.

Criteria to consider before choosing

Ingredients and analytical constituents

Start by reading the ingredients list, which is presented in descending order by weight. For chicken dog treats, check the actual proportion of chicken rather than relying solely on the flavour highlighted on the packaging.

Analytical constituents also provide useful guidance:

  • Protein: a high content may be beneficial when rewarding an active dog, but it is not in itself a guarantee of quality.
  • Fat: this should be monitored if your dog is already eating an energy-dense diet or tends to gain weight.
  • Moisture: soft bites and products in sauce often contain more water, but generally keep for less time after opening.
  • Fibre and ash: these figures provide additional information when reading the label, but do not replace veterinary advice in the event of a specific diet.

High-protein treats, such as dried chicken strips, can be practical for training. Simply remember to break them into small pieces and adjust your dog’s daily food allowance accordingly.

Texture and intended use

For a training session, choose a small reward that is easy to chew and quick to hand out. Dog training treats should not interrupt the flow of the exercise.

For a calmer activity, a substantial strip, a natural chew or a toy may be more suitable. Moist products, such as certain chicken, cheese or pumpkin bites, are often easy to divide into portions, but should be stored according to the instructions on the label.

Size, durability and supervision

The durability of a chew toy cannot be judged by its appearance alone. In particular, check:

  1. Its dimensions in relation to the dog’s size.
  2. Whether it contains any detachable parts.
  3. How flexible or hard the material is.
  4. The condition of the product after each session.
  5. Any guidance concerning dogs with powerful jaws.

A toy should be replaced as soon as it develops a crack, a sharp edge or a part small enough to be swallowed. Chewing can contribute to cleaning a dog’s teeth, but it does not replace veterinary check-ups or recommended dental care.

Our selection according to your dog’s profile

Recommended for : Beginners on a budget
MeatyWay Chicken Jerky Tender Dog Treats

MeatyWay tender chicken strips for dogs

Why this choice suits this profile : These soft chicken strips are easy to break into small pieces. A practical format for your first reward-based training sessions with a small or medium-sized dog.

How this product avoids the pitfall

The product information states that it is made with chicken, contains no cereals and comes in a resealable 454 g pouch. It is still essential to check the label and store the product in a dry place after opening.

Main benefit and key features

At least 30% crude protein, at least 15% fat and a tender texture that is easy to break into portions.

Recommended for : Premium product enthusiasts
Ziwi Peak Chews Lamb Green Tripe 80 g

Ziwi Peak lamb lung chew, 80 g

Why this choice suits this profile : This chew made with dried lamb lung is aimed at owners looking for a short ingredients list and a longer-lasting chewing experience.

How this product avoids the pitfall

The product information specifies that this is a complementary food and recommends removing the piece once it becomes small enough to swallow. This is useful advice for reducing risks associated with the chew’s size.

Main benefit and key features

The product information states that it contains at least 60% crude protein and no more than 12% moisture, with a recommendation of 1 to 2 pieces per day depending on the dog.

Recommended for : Specific uses and intensive users
Nylabone Power Chew Chicken over 23 kg

Nylabone Power Chew Chicken >23 kg

Why this choice suits this profile : This chew toy is designed for dogs weighing over 23 kg that are considered heavy chewers. It combines a nylon structure with a chicken flavour.

How this product avoids the pitfall

The recommended dog size is clearly stated. The product information also recommends inspecting the toy regularly and replacing it when it becomes too small or shows significant wear.

Main benefit and key features

Nylon presented as durable, chicken flavour and can be cleaned with lukewarm water and a mild, non-toxic detergent.

Looking for more options ?

We have put together a complete, real-time selection of products that meet these demanding criteria, as well as European safety standards.

Everyday use tips

  • Start with a small quantity to observe how well your dog’s digestive system tolerates it.
  • If treats are given frequently, slightly reduce the main food allowance.
  • For training, choose small bites that can be handed out quickly and easily.
  • Always provide fresh, clean water.
  • Always supervise your dog with hard treats, strips and chew toys.
  • Follow the storage instructions after opening, particularly for moist products that need to be kept in the fridge.

Frequently asked questions about dog treats

How many treats should you give a dog each day?

The quantity depends on the dog’s weight, age, activity level and the product’s composition. Treats should generally account for only a limited proportion of the daily energy intake. Check the recommendations on the packaging and adjust the main meals to avoid overfeeding.

Are grain-free treats suitable for all dogs?

No. The claim ‘grain-free’ describes the composition, but does not guarantee better tolerance for every animal. Check the protein sources, fat content and other ingredients. If your dog has an allergy, digestive sensitivity or a prescribed diet, ask your vet for advice.

Do dental sticks replace brushing?

No. Their texture and shape may contribute to oral hygiene, but they do not replace brushing or a professional mouth check. Above all, choose an appropriate size and remove the product as soon as it becomes damaged or small enough to swallow.