Who is this choice for?

Fans of dark chocolate ice lollies

You’re looking for an individual frozen dessert with a dark chocolate coating, rather than something to spread on your breakfast toast.

What should you look for?

First, decide whether you want a frozen dessert or something to spread on bread. If you choose ice cream, check which part of the product contains chocolate, as well as the allergens and storage instructions.

Criteria What to check Who it matters to
Category and use Check whether the product is a frozen dessert or a spread intended for bread. If I want something to go with toast and jam, I’m looking for a product suited to that purpose, not an ice lolly; around 45% of consumers would put this suitability first.
Dark chocolate Check which part contains dark chocolate and, where stated, the cocoa percentage. If I choose an ice lolly for its chocolate flavour, I want to know the difference between the coating and the ice cream inside; around 33% of consumers would make this distinction their priority.
Allergens and storage Read the pack label and plan a journey that keeps the product frozen. Before taking ice cream home, I need to be able to check the allergens and maintain the cold chain; around 22% of consumers would put these precautions first.

Common mix-ups to avoid

  • Assuming “dark” means it’s a spread

    Carrefour presents Magnum Intense Dark as an ice lolly: its dark chocolate coating doesn’t make it a spread for bread.

    If you want something for toast and jam, look for a category suited to that use before comparing dark chocolate products.

  • Assuming the whole lolly contains 70% cocoa

    Carrefour and Auchan product listings describe milk chocolate ice cream under a dark chocolate coating containing 70% cocoa.

    Read the full description to see which component the stated percentage refers to.

  • Forgetting to check the label and transport frozen food carefully

    Carrefour’s product listing for Magnum Intense Dark notes that it may contain almonds. The DGCCRF highlights the importance of maintaining the cold chain for frozen food.

    Check the information on the pack you’re buying and put the ice lollies back in the freezer as soon as you get home.

Frozen dessert brands to know

Magnum

The range includes ice lollies. According to Carrefour and Auchan product listings, Intense Dark combines milk chocolate ice cream with a dark chocolate coating containing 70% cocoa.

  • An individual format to consider if you’re specifically looking for a frozen dessert with this type of coating.
  • This ice lolly isn’t a spread; remember to check the allergen information on the pack, too.

Mucci

Aldi sells a tub of dark chocolate ice cream with dark chocolate pieces under the Mucci brand.

  • An option to consider if you’d rather serve ice cream from a tub than choose an ice lolly.
  • A tub isn’t an ice lolly or a spread.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Can I choose Magnum Intense Dark to have with toast and jam?

No, not if you’re looking for a spread: Carrefour describes Magnum Intense Dark as a milk chocolate ice lolly coated in dark chocolate. First, look for a category of spread suited to bread; save this ice lolly for when you fancy a frozen dessert.

What does the 70% cocoa in Magnum Intense Dark refer to?

According to Carrefour and Auchan product listings, it refers to the dark chocolate coating, not the whole ice lolly. The ice cream inside is described as milk chocolate ice cream.

Which allergens should I check before buying this ice lolly?

Read the allergen information on the pack of the product you choose. Carrefour’s product listing for Magnum Intense Dark says it may contain almonds; don’t assume this applies to every Magnum recipe.

How should I transport and store an ice lolly?

Maintain the cold chain during transport and follow the storage instructions on the packaging. The DGCCRF notes that keeping frozen food cold helps preserve its quality; also check the date on the pack.