Shoppers who prioritise organic products
You want the frozen dessert you buy to be organic, not just to contain dark chocolate. Check the organic details and ingredients for the exact product, then make sure it’s available in the format you want.
When shopping for organic products, don’t choose an ice lolly based solely on the word “dark” or a cocoa percentage. Check that the frozen dessert itself carries the organic details you’re looking for. If you’re more interested in an individual ice lolly with a rich dark chocolate coating, check which part of the lolly the cocoa percentage refers to, then read the ingredients and allergen information.
You want the frozen dessert you buy to be organic, not just to contain dark chocolate. Check the organic details and ingredients for the exact product, then make sure it’s available in the format you want.
You’re looking for an individual ice lolly with a clearly stated cocoa content for its coating. Auchan’s product listing for Magnum Intense Dark states that the dark chocolate coating contains 70% cocoa, not that the whole ice lolly does.
You need to check the ingredients and allergens before choosing a recipe. The product listings for Magnum Intense Dark and Carrefour Bio ice cream mention different allergens, so always check the label for the exact product.
The most important thing to check depends on what you want from your organic shop: an organic frozen dessert, an ice lolly with a high-cocoa coating, or a recipe that suits your household’s dietary needs. A tub and an ice lolly also serve different needs when it comes to format.
| Criteria | What to check | Who it matters to |
|---|---|---|
| Organic status | Look for organic certification details on the exact product and check its format: the Carrefour Bio chocolate ice cream featured by Carrefour comes in a 450 g tub. | I want the frozen dessert itself to be organic, even if that means giving up the ice lolly format. Around 42% of shoppers would prioritise this. |
| Chocolate intensity | Check which component the cocoa content refers to. According to Auchan’s product listing, the stated 70% cocoa content for Magnum Intense Dark applies to its dark chocolate coating. | For an individual ice lolly, I’m primarily looking for a boldly flavoured cocoa coating, rather than just the word “dark”. Around 33% of shoppers would prioritise this. |
| Ingredients and allergens | Read the ingredients list, the allergens highlighted and any “may contain” information on the packaging for the variant you’ve chosen. | If certain ingredients are an issue in my household, the exact ingredients come before cocoa content and organic status. Around 25% of shoppers would put this check first. |
Cocoa content describes the chocolate it refers to, not how the frozen dessert was produced. According to Auchan, Magnum Intense Dark contains 70% cocoa in its dark chocolate coating.
If organic status is your deciding factor, check the organic details and ingredients for the product you’ve chosen separately.
The Carrefour Bio chocolate ice cream featured by Carrefour comes in a 450 g tub, while the Magnum Intense Dark featured by Auchan is sold in a box of three ice lollies. Their formats affect how you serve and portion them.
Check the product name and packaging before comparing the ingredients.
Auchan’s listing for Magnum Intense Dark mentions milk and soya, and says it may contain almonds. The Carrefour Bio ice cream listing mentions milk and egg, among other possible traces.
Check the information for the variant you’re buying rather than making assumptions about a brand or all dark chocolate products.
Getting your frozen food home safely is part of choosing a practical frozen product. Anses recommends picking up frozen food at the end of your shop, using an insulated bag and keeping transport time to a minimum.
Plan your journey home so you can put your ice cream away straight away, and follow the storage instructions on the packaging.
These products illustrate different criteria. The fact that a range includes an organic product or a dark chocolate product doesn’t mean the same ice lolly has both qualities.
For shoppers looking for an individual ice lolly with a dark chocolate coating that has a stated cocoa content.
For distinguishing chocolate ice cream with ingredients listed as organic from a chocolate-coated ice lolly.
For comparing ice lolly product listings and the details given for each recipe.
For checking the format, flavour and organic details of each product separately.
For shoppers who are also considering dark chocolate ice cream to serve from a tub.
A retailer where you can check the ice cream available at your chosen store.
No. The word “dark” and a cocoa content don’t, by themselves, tell you whether a product is organic. Auchan’s listing for Magnum Intense Dark states that its coating contains 70% cocoa. If organic status matters to you, check the relevant details for the exact product.
Check the organic marks and ingredients on the packaging of the ice cream you plan to buy. The French Ministry of Agriculture explains that organic certification also applies to processed agricultural products intended for human consumption. If you want an ice lolly rather than a tub, check the format too.
Because “dark chocolate” doesn’t tell you all the ingredients in the ice lolly. Auchan’s listing for Magnum Intense Dark mentions milk and soya, and says it may contain almonds. Check the information on the packaging of the variant you buy.
Pick up frozen food at the end of your shop and keep the time before putting it in the freezer to a minimum. Anses recommends using an insulated bag for transport. Then follow the storage instructions on the packaging.