Who are these guidelines for?

Campers looking for dark chocolate

You want to distinguish brioche whose ingredients list says “dark chocolate” from brioche that’s simply described as chocolate-flavoured.

Campers who share out snacks

You’re looking for packaging that’s easy to hand out, without having to open and close a large bag several times.

Campers who check the label

Before you set off, you compare the ingredients, allergens, nutritional information and storage instructions for the products you’re considering.

What should you check before buying?

When taking chocolate brioche camping, first check what type of chocolate is advertised, then choose packaging that suits how you’ll use it.

What to look for What to check Who it matters to
Clearly identified dark chocolate Look for “dark chocolate” in the product name or ingredients; check the stated percentage, if given. If I’m specifically looking for dark chocolate, the packaging alone isn’t enough to be sure; around 40% of consumers would prioritise being able to identify this ingredient.
Portions and sharing Individually wrapped portions or slices; whether the pack can be resealed after opening. When snacks are handed out throughout the day, I’d rather be able to take out one portion without opening the rest; around 30% of consumers would prioritise portioning.
Ingredients and storage Allergens and possible traces; the date and storage instructions on the packaging. If I need to consider allergens or storage during my trip, I need to be able to read this information before setting off; around 30% of consumers would make this their main priority.

Mistakes to avoid

  • Assuming chocolate chips are dark chocolate

    A brioche with chocolate chips doesn’t necessarily specify what type of chocolate they contain. Carrefour’s product listing for Pitch brioches, on the other hand, names “dark chocolate” in the ingredients.

    If this distinction matters to you, read the ingredients list and compare the chocolate percentage if one is given.

  • Opening a large bag without planning how to store it

    When camping, a pack intended for several servings needs to be resealable and stored according to the instructions on its packaging.

    Choose individually wrapped portions for snacks eaten at different times, or make sure you can reseal a sharing brioche properly once opened.

  • Confusing “no additives” with being allergen-free

    Harrys describes one chocolate-chip brioche as having no additives, but its product listing mentions wheat and eggs, among other ingredients, and warns that it may contain traces of milk and soya.

    Check the ingredients, highlighted allergens and trace warnings on the pack you actually buy.

A guide to brands and retailers

Brioche Pasquier

Its sliced, braided brioche with chocolate chips comes ready sliced, making it easy to share.

  • Brioche Pasquier says this product is made in France and has a recipe with no preservatives.
  • The chips aren’t identified as dark chocolate; the product listing mentions wheat, eggs and milk, among other ingredients.

Harrys

Its sliced chocolate-chip brioche is suitable for serving several people.

  • Harrys describes this recipe as having no preservatives or additives, while noting that ingredients with a similar function may be present.
  • The product listing doesn’t confirm that it contains dark chocolate and warns that it may contain traces of milk and soya.

Carrefour

The retailer offers a Pitch brioche with a dark chocolate stick, worth considering if dark chocolate is a must-have.

  • Carrefour’s product listing states that this product contains 28% dark chocolate.
  • It mentions wheat, milk, soya and eggs, among other ingredients, so check the label before buying.

Auchan

Its chocolate-chip brioche rolls, advertised in individual bags, are a good option when you need easy-to-share portions.

  • Auchan’s product listing confirms that they come in individual bags.
  • Although the product title mentions dark chocolate, the ingredients list says “chocolate chips” without specifying the type. The listing also warns that the product is sensitive to heat and humidity.

E.Leclerc / Epi d’Or

Epi d’Or’s sliced chocolate-chip brioche is another option to consider for a group breakfast.

  • E.Leclerc’s product listing features a 500 g pack with 16 slices, along with an ingredients list and nutritional information.
  • The chips aren’t identified as dark chocolate; also check availability at your local E.Leclerc store.

Lidl

You can browse Lidl’s bread and pastries range while doing your shopping, checking each product individually.

  • Lidl France has a dedicated section for bread and pastries.
  • For any brioche you’re considering, check the type of chocolate, packaging and storage instructions in store.

Chocolate brioche on Joybuy

This selection features a 90 g chocolate brioche loaf to consider as a camping snack. The product name alone doesn’t confirm that it contains dark chocolate.

ORION chocolate brioche bread, 90 g

ORION chocolate brioche bread, 90 g

This 90 g size could work well as a snack to take camping.

If you’re looking for dark chocolate, check that it’s listed in the ingredients of the pack you buy, and check the date and storage instructions too.

View on Joybuy

Frequently asked questions

Does the word “dark” guarantee that a product contains dark chocolate?

No. Look for “dark chocolate” in the product name and ingredients. Carrefour’s product listing for Pitch brioches uses this wording, while other products are simply described as chocolate-chip brioches.

Should you keep chocolate brioche in a cool box?

Not necessarily: follow the instructions on the packaging. Auchan, for example, says that its brioche rolls in individual bags are sensitive to heat and humidity. For other foods that need to be kept chilled, take a cool box, as recommended by the DGCCRF for picnics.

Which allergens should you check before setting off?

Read the label of the product you choose. Depending on the recipe, the product listings for these brioches mention wheat, eggs, milk or soya, as well as possible traces. The Ministry of the Economy says that allergenic ingredients must be listed and highlighted on the label.

Which date should you check on brioche you’re taking camping?

Check the date on the pack you buy and make sure it covers the length of your trip. Read the storage and resealing instructions too, as these can vary from one product to another.