What should you look for before buying?
For regular savoury breakfasts, start by choosing a size that suits how often you use crème fraîche. Texture and fat content can then help you choose between tubs of a similar size.
| What to consider |
What to check |
Who is it for? |
| Pack size and storage |
The size of the tub and the recommended time to use it after opening. |
If I make several savoury breakfasts, I want enough crème fraîche without leaving a large tub open for too long. Around 42% of consumers prioritise finding a size that suits their needs. |
| Texture |
Whether it is described as thick, semi-thick or pourable, and whether the product is intended for cold or hot use. |
For topping toast or eggs, I want a crème fraîche with a texture that works for the dish. This is the top priority for around 33% of consumers. |
| Fat content |
The fat percentage and nutritional information, expressed on the same basis, per 100 g or per 100 ml. |
When comparing a lighter crème fraîche with a full-fat one, I want to know their fat content before choosing. Around 25% of consumers prioritise fat content above all else. |
According to France’s Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF), the term “light crème fraîche” in France refers to a fat content of at least 12% and less than 30%, while “crème fraîche” means at least 30%. To compare the nutritional values of two products, use the same unit shown on their packaging.
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Frequently asked questions
Is thick crème fraîche always full-fat?
No. “Thick” describes the texture, while fat content determines the product description. According to the DGCCRF, in France, light crème fraîche contains at least 12% and less than 30% fat; the term “crème fraîche” means at least 30%. Check both details if you’re looking for a thick texture with a specific fat content.
How do you compare tubs of different sizes?
Start by distinguishing the stated pack size from the amount you’ll be able to use after opening. To compare nutritional information, use values given on the same basis, per 100 g or per 100 ml, as explained by the DGCCRF.
How long can you keep a large tub once it’s open?
Follow the guidance for the exact product you buy. Auchan’s listing for Président 45 cl full-fat thick crème fraîche says to store it between +2 °C and +6 °C and use it within 7 days of opening. Don’t assume the same guidance applies to another tub.
Should you choose Crème d’Isigny AOP for a savoury breakfast?
Not necessarily. Choose it if its origin and the type of crème fraîche suit what you’re looking for. According to the French National Institute of Origin and Quality, Crème d’Isigny AOP has at least 35% fat and is available as either a smooth, pourable version or a firm, thick, matured version. The two options therefore suit different texture preferences.