Who are these formats for?

People short on time at lunchtime

You want a quick rice base that you can serve with other foods to suit your meal. Auchan says its six-pack of 220 g Ben’s Original pouches takes two minutes in the microwave or three minutes in a frying pan. Check the instructions for the exact product you buy.

People who like to organise their cupboards

You want to plan several lunches without mistaking a multipack of individual portions for one large container. Check the number of units, the weight of each one and the storage instructions before buying in bulk.

People who check ingredients

You want to choose a recipe to suit the whole meal, rather than relying on the word ‘healthy’. Compare the ingredients, allergens, nutrition information and portion size on the exact packaging.

What should you look for?

First, decide whether you need cooked rice to reheat or have time to cook dry rice. Then choose between several portions packaged together and buying individual portions.

What to consider What to check Who is it for?
What makes up the meal Read the ingredients, allergens and nutrition information, and check the portion size for the exact recipe. Think about what you’ll serve with the rice. If I’m building my lunch around rice, I want to know what’s in the recipe and what else I’ll add to my plate. Around 42% of consumers prioritise these ingredients.
Speed and stock Check the number of portions, the stated preparation method and the storage instructions. When my lunch break is short, I want to be able to grab a cooked portion from the cupboard. This availability comes before other criteria for around 33% of consumers.
Choosing the right format Tell the difference between a multipack of bowls, a multipack of pouches, an individual pouch and dry rice. Compare their weights with the number of meals you actually plan to make. If I only use express rice occasionally, I’d rather choose an amount that suits my needs than leave unused portions in the cupboard. Format is the priority for around 25% of consumers.

Common mix-ups to avoid

  • Assuming a pouch of rice makes a complete lunch

    A pouch makes it easier to prepare the rice base, but it doesn’t tell you everything about the meal. Seasoned recipes can also have different ingredients and allergens from one product to another.

    Choose a portion and recipe with what you’ll serve alongside the rice in mind. Check the label before planning several identical meals.

  • Confusing a multipack of ready-to-heat rice with tinned ready meals

    A multipack of cooked rice pouches or bowls isn’t a tin of prepared food. The container and contents affect what you’re buying for your cupboard.

    Check the product description, packaging type, number of units and total weight before choosing a multipack.

  • Comparing dry and pre-cooked rice without considering preparation

    Dry rice needs to be cooked, while express rice is designed to be reheated. This difference matters if you only have a short lunch break or limited equipment.

    Start by choosing a preparation method that works for your lunch, then compare portion sizes for products intended for the same use.

  • Overlooking instructions for after opening

    Storage instructions for a sealed product don’t tell you how to store its contents once it’s open.

    Check the date on the packaging and follow the instructions for that particular product, especially those that apply after opening.

Brands and retailers to know

Ben’s Original

Auchan lists a six-pack of 220 g express rice pouches, among other options. Other products from the brand are sold individually or in different formats.

  • The Savoury Chicken Flavour multipack includes instructions for preparation in the microwave and in a frying pan.
  • A recipe’s ingredients don’t apply to the whole range. Check the ingredients and portion size for the product you choose.

Auchan

The retailer offers own-brand and national-brand microwaveable rice pouches in a range of recipes and formats.

  • The range includes individual pouches and a multipack of express rice for different needs.
  • Check the product listing and packaging for the exact item: ingredients can vary between products.

Carrefour

The retailer’s product listings include express rice from Ben’s Original, Taureau Ailé and Lustucru, each in its own format.

  • Weight and ingredient information can help you tell products apart before choosing a portion.
  • A feature on one product listing, particularly its ingredients, shouldn’t be assumed to apply to other recipes.

Rice formats available on Joybuy

These products include cooked rice in multipacks of bowls or as individual portions, as well as an express rice pouch. When stocking up, don’t confuse these packs with tins, and choose the number of portions that suits your meals.

Ottogi Cooked Rice, pack of 3 210 g bowls

Ottogi Cooked Rice, pack of 3 210 g bowls

A multipack to consider if you’d like to keep several portions of cooked rice ready to build your lunches around.

This pack contains three bowls, not tins. Check the packaging for preparation and storage instructions.

View on Joybuy
Ben’s Original Express, tomato and olive oil rice, 220 g

Ben’s Original Express, tomato and olive oil rice, 220 g

This individual pouch is a good choice if you’d rather plan one lunch at a time than buy a multipack.

It’s a tomato and olive oil recipe. Check the ingredients, allergens, portion size and preparation instructions for this product.

View on Joybuy
OTOKI Cooked Rice Cup, 210 g bowl

OTOKI Cooked Rice Cup, 210 g bowl

This bowl of cooked rice is handy when you need an individual portion for a one-off meal.

It’s sold individually, not as part of a multipack. Check the packaging for preparation and storage instructions.

View on Joybuy

Frequently asked questions

Is a pouch of cooked rice enough for lunch?

Not necessarily: it provides a base for your meal, and what else you serve with it will affect how complete it is. To plan your lunch, choose the accompaniments you’d like and check the ingredients and portion size on the pouch.

How do I choose between plain, wholegrain and flavoured express rice?

Compare the exact products rather than guessing their ingredients from the recipe name. Read the ingredients, allergens and nutrition information per 100 g, and consider how much you plan to serve.

How should I store several portions of rice in the cupboard?

Follow the instructions on each pack and check the date before stocking up. For the dry Ben’s Original rice listed by Auchan, the product listing says to store it in a dry place at room temperature. Once a product is open, follow the instructions specific to that product.

Does an expired date mean the same thing on every pack?

No: a ‘use by’ date and a ‘best before’ date don’t mean the same thing, as explained by the Ministry of the Economy. Read the exact wording on the product and follow its storage instructions, particularly after opening.