What should you check?
For a school cake sale, start with the requirements you’ve shared with families and the product specified in the recipe. Then check all the ingredients in the finished cake and the storage conditions needed for its preparation.
| Criteria |
What to check |
Who this matters to |
| Vegan certification |
If certification is required, check the label and certifying body, and make sure they apply to the product and pack size you’re buying. |
When I promise that an ingredient is certified vegan for the sale, I want to be able to show proof for the product I’ve used. This would be the top priority for around 36% of the consumers concerned. |
| Suitable for the recipe |
Check whether the recipe calls for culinary coconut milk or a coconut drink. If you’re substituting one for the other, test it before the sale. |
When I’m making several cakes using the planned recipe, I don’t want to find out too late that a coconut drink changes the result. Around 29% of consumers would prioritise how well it suits the recipe. |
| Allergens in the finished cake |
List the allergens in every ingredient you use and prepare information that is clearly linked to each non-prepacked cake. |
If I’m answering questions from families at the stall, I need to be able to talk about the whole cake, including ingredients added to the coconut milk. Allergen information would be the main concern for around 28% of consumers. |
| Pack size and storage |
Compare the amount required by the recipe with the pack size available, and follow the storage instructions after opening. |
When I’m preparing a small batch, I look for a pack size that I can use up within the stated timeframe. This would be the main consideration for nearly 7% of consumers. |
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Frequently asked questions
Is a “plant-based” or “lactose-free” product certified vegan?
No. These claims don’t prove that a product is certified vegan. If certification is required for the sale, check the label and certifying body for the exact product. V-Label’s criteria, for example, also cover the ingredients and processing aids used during manufacture.
Do families need to be told about allergens in cakes sold without individual packaging?
Yes. In France, consumers must be informed about regulated allergens used in a non-prepacked cake that are still present in the finished product, in accordance with the decree of 17 April 2015 published on Légifrance. Use all the ingredients in the recipe to prepare information that is clearly linked to each cake.
Can you use a coconut drink instead of culinary coconut milk in a cake?
Not without checking first. Use the type of product specified in the recipe, or test the substitution before the sale. Carrefour France and Auchan’s product pages state that the Alpro drink in question contains 14.1% coconut milk, compared with 64% and 68% coconut extract in the Kara and Jardin Bio Étic culinary products respectively.
How do you choose a recipe that can be stored safely during the sale?
Choose a recipe that you can store as required throughout the sale. The French Ministry of National Education specifically flags cakes with crème pâtissière or Chantilly cream as needing extra care. If you can’t provide the required storage conditions, choose another recipe.