If Fairtrade certification is important to you when choosing chocolate ice lollies for Easter, look for the Fairtrade / Max Havelaar label on the box of the specific product you’re considering, and check what it applies to. A brand’s cocoa programme doesn’t prove that a particular lolly carries this label. Then compare the number of lollies, ingredients and allergens to suit your household’s needs.
Who is this choice for?
Shoppers who want verifiable certification
If Fairtrade is a deciding factor in your purchase, check the label on the specific product rather than relying on a brand’s general commitment. Max Havelaar France sets out the social, economic and environmental criteria associated with its label.
People planning to share ice lollies at Easter
The number of lollies and the flavours matter when you’re serving several people. The ranges shown by Carrefour France and E.Leclerc include packs with different numbers of lollies. Compare the box you’re considering, and don’t assume it’s certified just because it appears in a particular section.
Households keeping an eye on ingredients
Before choosing a chocolate ice lolly, read the ingredients and allergens for each recipe, then compare the net quantity and nutritional information. The DGCCRF reminds consumers that allergenic ingredients must be highlighted on the label.
What should you check?
When shopping for chocolate ice lollies at Easter, start by checking the certification claim on the specific box, then choose a pack size and recipes that suit the people who’ll be sharing them.
| Criteria |
What to check |
Who it matters to |
| Fairtrade proof |
Look for the Fairtrade / Max Havelaar logo on the exact box you’re considering, and read any details about which ingredients it applies to. |
I want to be able to verify the product’s certification before serving it, rather than relying on a brand’s general promise; around 44% of consumers put this proof at the top of their list. |
| Pack size for sharing |
Compare the number of lollies and the net quantity, as well as the flavours in any mixed pack. |
For an Easter meal or tea with several people, I need a box with enough lollies and flavours to suit the group. Pack size is the top priority for around 33% of consumers. |
| Ingredients |
Read the ingredients and highlighted allergens, and check the nutritional information too. |
If anyone at the table needs to avoid certain ingredients, I check each recipe before buying; around 23% of consumers prioritise ingredients and allergens. |
Common mix-ups to avoid
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Assuming a cocoa programme means the lolly has the label
Magnum Ice Cream says it sources Rainforest Alliance-certified cocoa and highlights its AWA programme. These initiatives don’t prove that a specific ice lolly carries the Fairtrade / Max Havelaar label.
If Fairtrade is a deciding factor for you, check the logo and wording on the box you’re buying.
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Choosing a mixed pack without checking each recipe
Ingredients may differ from one flavour to another. The DGCCRF reminds consumers that allergenic ingredients must be highlighted on the label.
Read the ingredients list and check the allergens for the recipes in the box.
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Assuming a section of ice lollies means every product is certified
A retailer’s ice cream category doesn’t mean that every box in it carries the Fairtrade / Max Havelaar label.
Check the product listing for your chosen store, then check the wording on the packaging when you buy it.
Brands and retailers to consider
Ben & Jerry’s
An ice cream brand to consider if you’re open to formats other than chocolate ice lollies.
- In 2021, Ben & Jerry’s France stated that its flavours were Fairtrade-certified, including cocoa, sugar and vanilla.
- This statement isn’t enough to confirm the certification of a specific box of ice lollies: check the details on the product you’ve chosen.
Magnum
A brand of chocolate-coated ice cream lollies that’s relevant if you’re looking for this format.
- Magnum Ice Cream says it sources Rainforest Alliance-certified cocoa and highlights its AWA programme.
- This information doesn’t mean that a specific Magnum lolly is Fairtrade / Max Havelaar-certified.
Lidl
A retailer where you can check product labels while shopping, without assuming what your local store stocks.
- In 2022, Lidl France stated that some of its products, particularly chocolate, carried the Fairtrade / Max Havelaar label.
- This statement doesn’t mean that a specific ice lolly carries the label: check the box available in your store.
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Frequently asked questions
What does the Fairtrade / Max Havelaar label mean on a box of ice lollies?
On the box you’ve chosen, this label refers to the social, economic and environmental criteria set out by Max Havelaar France. Read the packaging to check what the certification applies to; a brand’s general statement isn’t a substitute for certification of the specific product you’re buying.
Does Rainforest Alliance-certified cocoa in a Magnum mean the lolly is Fairtrade?
No. Magnum Ice Cream says it sources Rainforest Alliance-certified cocoa and runs the AWA programme, but this doesn’t prove that a lolly carries the Fairtrade / Max Havelaar label. If that label is important to you, check the details on the specific box.
What should you read on a box of chocolate ice lollies before buying it?
Check the ingredients, allergens, net quantity and nutritional information on the box you’ve chosen. For a mixed pack, look at the recipes it contains; the DGCCRF reminds consumers that allergenic ingredients must be highlighted on the label.