Who is this choice for?

People who eat lunch on the go

If you eat between journeys or appointments, check whether each brioche is individually wrapped. A pack containing several small pieces doesn’t necessarily mean they’re individually portioned.

People looking for a stronger cocoa flavour

The proportion of chocolate chips can help you compare recipes, but on its own it doesn’t tell you the cocoa content of the chocolate or how it tastes. Check the ingredients of the chips, too.

People who pay close attention to labels

To compare two brioches of different sizes, start with the nutritional values per 100 g, then check the portion you plan to eat. Make sure you check the allergens for the specific product you’ve chosen.

Which criteria should you check first?

For chocolate brioche eaten on the go, the packaging determines what you need to prepare before you leave. Your preferred flavour and the label can then help you choose between recipes.

Criteria What to check Who is it for?
Portability Look for “individually wrapped” and check the weight of each brioche. Otherwise, consider whether you can prepare a portion to take with you. When I eat away from home, I want to be able to take a portion out of my bag without having to cut the brioche. Around 40% of consumers would put ease of carrying first.
Chocolate and cocoa Check the proportion of chocolate chips, if stated, and their ingredients. This proportion doesn’t measure the cocoa content of the chocolate. If I’m looking for a more pronounced chocolate flavour, I want specific information rather than relying on the word “dark”. Around 30% of consumers would prioritise cocoa indicators.
Label and storage Check the nutritional values per 100 g, the allergens and the storage instructions for the product you’ve chosen. Before choosing between two recipes, I want to compare the nutritional information and check for any allergens that affect me. Around 30% of consumers would check this first.

Things to look out for

  • Assuming “dark” means a specific cocoa content

    The proportion of chocolate chips in a brioche doesn’t tell you the cocoa content of those chips or guarantee that they’ll taste bitter.

    Check the chocolate description and the ingredients of the chips before drawing conclusions about the recipe.

  • Confusing small brioches with individually wrapped portions

    A pack of several pieces may mean you’ll need to wrap the ones you take with you. Auchan, for example, lists one product in individual sachets and a sliced brioche that isn’t individually wrapped.

    Look for clear wording on the packaging. If you’re buying a pack to share, make sure you have a suitable container for carrying it.

  • Comparing only the values per portion

    The portions shown for two products may have different weights, so their nutritional values aren’t directly comparable.

    Start by comparing the information per 100 g. The DGCCRF specifies this as the basis for presenting nutritional information. Then relate the values to the amount you’ll eat.

  • Focusing on the chocolate and forgetting about allergens

    Ingredients and possible traces vary by recipe. A brioche’s name alone can’t tell you whether it’s suitable for someone avoiding a particular food.

    Check the label of the exact product every time you buy it, including any precautionary allergen statements. The DGCCRF specifies that allergenic ingredients must be highlighted.

Brands to consider

Brioche Pasquier

The brand offers a sliced, braided brioche with chocolate chips: a format to share or portion up before you set off.

  • This product lists 11% chocolate chips and provides nutritional values per 45 g portion.
  • It contains wheat, eggs and milk, among other ingredients. Check the ingredients list if any of these are a concern for you.

Harrys

The products reviewed include sliced and braided brioches with chocolate chips.

  • The Auchan listing for a braided Harrys brioche states that it contains 10% chocolate chips.
  • Check the ingredients and any possible traces for the specific product; don’t assume the same information applies to the entire range.

Carrefour Classic'

Carrefour offers chocolate chip brioches in a pack of 12 pieces weighing 500 g.

  • The number of pieces makes it easier to plan portions for several lunches.
  • Check how they’re packaged before assuming they’re individually wrapped, and check the pack’s allergen information.

Auchan

The products reviewed let you choose between chocolate chip brioches in individual sachets and a sliced brioche.

  • The listing for the small brioches specifies individual sachets, which are handy for taking one piece with you without having to cut it.
  • The sliced brioche, with 14 slices, isn’t individually wrapped. Compare the labels for the two recipes separately.

Epi d'Or

The product listed by E.Leclerc is a sliced brioche with chocolate chips, in a 500 g x16 pack.

  • Its listing states that it contains 12,1% chocolate chips. This figure refers to the recipe, not the cocoa content of the chocolate.
  • To take some with you, prepare the amount you want and check the storage instructions on the packaging.

Chocolate brioche on Joybuy

This selection features a 90 g chocolate brioche to consider for lunch on the go. Its name alone isn’t enough to confirm that it contains dark chocolate or has a more intense cocoa flavour.

ORION chocolate brioche, 90 g

ORION chocolate brioche 90 g

If you’re taking it for lunch away from home, check the packaging to see whether the brioche is individually wrapped. It weighs 90 g; to find out about the chocolate and check for allergens, read the label on the specific item you’ve chosen rather than relying on the product name.

View on Joybuy

Frequently asked questions

Does the word “dark” guarantee a brioche made with dark chocolate?

No. The product listings reviewed mainly state that the brioche contains chocolate chips, and sometimes give their proportion in the brioche. This doesn’t establish a consistent cocoa content or flavour intensity. Check the chocolate description and ingredients for the product you’re interested in.

How can I compare two brioches of different sizes?

Start by comparing their nutritional information per 100 g, then take into account the weight of the portion you’ll eat. The DGCCRF specifies that nutritional information should be presented per 100 g; figures given for portions of different weights aren’t directly comparable.

Which allergens should I check for?

Read the ingredients and check for any possible traces on the exact brioche you’re buying. The products reviewed include ingredients such as wheat, eggs or milk, and other statements may apply depending on the product. In France, the DGCCRF specifies that allergenic ingredients must be highlighted in the ingredients list.

How should I store an opened brioche for another lunch?

Follow the storage instructions on the packaging. For a sliced brioche in a large bag, check how to reseal the pack after opening and how best to protect the portion you’re taking with you.

Is the Nutri-Score enough to help you choose a brioche to take away?

No. When comparing chocolate brioches, also check the nutritional information per 100 g and the allergens, then look at the weight and packaging of the portion you want to take with you. A score alone doesn’t tell you what kind of chocolate it contains.