If you’re looking for a dark chocolate brioche for a sweet breakfast, don’t rely on the product’s colour or the percentage of chocolate chips alone. Check the product description and ingredients for the specific item you’re considering. Product listings from Brioche Pasquier, Harrys, Epi d’Or and Auchan state that their brioches contain between 11% and 13.5% chocolate chips, but these figures alone don’t tell you the total cocoa content. Then choose between a sliced brioche and individually wrapped portions, depending on how you plan to serve it.
If ‘dark’ means dark chocolate or cocoa to you, start by looking for these terms in the ingredients. The percentage of chocolate chips tells you something about the recipe, but it isn’t enough to identify the type of chocolate used.
A sliced brioche makes it easy to serve everyone a slice. Brioche Pasquier, Harrys and Epi d’Or offer sliced brioche with chocolate chips; portion sizes vary by product.
If you’re sharing the brioches or taking them with you, check how each one is packed. Auchan describes its chocolate chip brioche as eight individually wrapped brioches.
First, check what type of chocolate is specified. Then choose the format you prefer and read the details for the product you’re planning to buy.
| What to consider | What to check | Who is it for? |
|---|---|---|
| Type of chocolate | Look for ‘dark chocolate’ or a reference to cocoa in the product description and ingredients. Only compare chocolate chip percentages if they refer to the same thing. | You want to choose based on the chocolate specified, rather than the colour of the brioche. Around 36% of consumers are said to make this their priority. |
| Portion size and nutrition information | Compare the nutrition information per 100 g, particularly the sugars, then check the weight of the portion you plan to serve. | If you’re serving one or more slices, their weight matters just as much as the weight of the pack. Portion size is said to come first for around 29% of consumers. |
| Format | Check the number of pieces, the net weight and whether they’re individually wrapped. | You may prefer to slice a brioche to serve at the table, while an individually wrapped one could be more convenient to take with you. Around 21% of consumers are said to make format their top consideration. |
| Ingredients and allergens | Read the ingredients and any ‘may contain’ warnings on the packaging for the exact product, even if it’s labelled ‘no additives’. | If your choice depends on a particular ingredient or allergen, the product name alone isn’t enough. This check is said to be a priority for around 14% of consumers. |
The percentage of chocolate chips tells you how much of the recipe they make up. On its own, it doesn’t tell you whether the chips are made with dark chocolate or the brioche’s total cocoa content.
If you’re buying it for the dark chocolate, look for an explicit mention and check the ingredients for the specific product.
A pack of sliced brioche and a pack of individually wrapped brioches aren’t necessarily intended to be served in the same way. Harrys gives the weight of a slice as 27 g, while Brioche Pasquier lists a 45 g portion for its braided brioche.
Check the weight per slice or piece, then compare the nutrition information per 100 g and for the portion you’ve chosen.
These claims don’t mean the same thing. According to the brand, Harrys chocolate chip brioche may contain traces of milk and soya.
Check the allergens and any ‘may contain’ warnings on the pack you buy. France’s DGCCRF reminds consumers that allergenic ingredients must be highlighted on the labels of prepacked foods.
These products offer useful points of comparison for chocolate brioches. A brand’s inclusion here doesn’t confirm that its brioche is made with dark chocolate or that its products are available on Joybuy.
A braided, sliced brioche with chocolate chips, designed to be served by the slice.
A sliced brioche with chocolate chips, with each slice stated to weigh 27 g.
A sliced brioche with chocolate chips, sold in a 500 g pack of 16 slices according to the E.Leclerc listing.
Chocolate chip brioches in individual wrappers, handy for serving or taking one at a time.
Carrefour France features a sliced brioche with chocolate chips among its breakfast products.
A different option if you’re looking for freshly baked viennoiseries rather than a specific packaged brioche.
This selection features a 90 g chocolate brioche loaf. If you’re specifically looking for dark chocolate, check the product listing and packaging for confirmation before choosing.
Image unavailable
A single 90 g loaf to consider if you’d like chocolate brioche for breakfast. If you’re looking specifically for dark chocolate, check the product description and ingredients for this item. Also check the label if allergens are a factor in your choice.
Read the ingredients and any ‘may contain’ warnings for the product you’re buying. Depending on the products featured here, this may include wheat, eggs, milk, soya or nuts. In France, the DGCCRF reminds consumers that allergenic ingredients must be highlighted on prepacked food labels.
Choose sliced brioche if you want to serve slices in the size you prefer, or individually wrapped pieces if you plan to share them out or take them with you. Compare the weight per portion too: Brioche Pasquier gives a portion size of 45 g, Harrys lists a 27 g slice, and Auchan offers eight brioches in a 300 g pack.
Follow the storage instructions on the packaging for the product you’ve bought. For its individually wrapped chocolate chip brioches, Auchan advises keeping them away from heat and moisture. Check the date on the pack too.