Joybuy Insights

Cat treats: how to choose the right reward without falling for marketing traps

A treat can reward your cat, add to a play session or simply give you a chance to share a special moment. But not all cat treats meet the same needs. Texture, ingredients, calorie content, your cat’s age and storage requirements are all worth checking before you buy.

Common pitfalls when buying cat treats

1. Mistaking the advertised flavour for the amount of an ingredient

A label saying ‘with salmon’ or ‘with chicken’ doesn’t necessarily mean the product contains a substantial amount of meat or fish. Check the ingredients list and the quantitative ingredient declaration, often referred to as QUID. Some products, for example, contain around 4% salmon or chicken. In that case, the ingredient may add a hint of flavour or be present in a small amount, rather than forming the basis of the recipe.

2. Treating a treat as a meal

Cat snacks are generally complementary pet foods. They don’t replace a complete diet suited to your cat’s age and lifestyle. Giving your cat several bites without slightly reducing their main food allowance can lead to excess calories, particularly if they’re not very active or have been neutered.

3. Choosing a texture that doesn’t suit your cat

Crunchy cat treats suit cats that enjoy small, dry bites. Liquid cat treats offer a different way to serve a treat or can be given alongside dry food. However, soft, saucy or jelly-like treats don’t keep in the same way as dry products. Some portions need to be used straight away once opened, while others can be kept in the fridge for a limited time.

What to check before choosing

Ingredients and complementary pet food status

Start by checking the ingredients list. Ingredients are listed in descending order by weight. A recipe containing cereals isn’t automatically unsuitable. Likewise, the grain-free label alone doesn’t guarantee the overall quality of a product. Every cat has their own needs and sensitivities.

If your cat has a known intolerance, also check for potential allergens. Fish, milk, soya, gluten and different animal proteins can all be included in the recipe. If you know your cat has a dietary issue, ask a vet or another animal health professional for advice before changing their routine.

Calorie content and daily serving

Cat treats should be given in moderation. Some products contain less than 2 kcal per piece, while others give a daily amount in grams, such as 13 g for an adult cat weighing around 4 kg. These figures are a useful starting point, but you should also consider your cat’s activity level, weight and usual food allowance.

When using cat treat biscuits, remember to count how many you give during training or play sessions. A small bite given several times a day can add up to a significant amount over the course of a week.

Age, texture and how you’ll use them

Treats for adult cats aren’t necessarily suitable for kittens. Some products are suitable from 2 months of age, while others are intended for adult cats only. Check the size of the bites too, and make sure your cat can chew them comfortably.

Finally, choose a format to suit how you plan to use the treats:

  • Crunchy texture for a dry treat that’s easy to portion;
  • Soft bites for cats who prefer a tender texture;
  • Salmon cat treats to add some variety, while checking how much fish they actually contain;
  • Liquid portions to serve on their own or alongside your cat’s usual food, following the instructions on the label.

Our picks for different needs

Recommended for : Beginners on a budget
WHISKAS Temptations Cat Treat Salmon 60 g

WHISKAS Temptations Cat Treat Salmon 60 g

Why it suits this type of cat owner : The 60 g pack and clear serving guidance make it easy to get started with treats as part of your daily routine. The crunchy outside and soft centre may appeal to adult cats who enjoy contrasting textures.

How this product avoids the pitfall

Cereals are listed first in the ingredients, and the product contains 4% salmon. This makes it clear that the featured flavour doesn’t mean the recipe is mainly made from fish.

Main benefit and key features

Up to 12 pieces a day as directed, 28% crude protein and a resealable pouch.

Recommended for : Premium treat enthusiasts
CARNILOVE Crunchy Pet Snack Salmon 50 g

CARNILOVE Crunchy Pet Snack Salmon 50 g

Why it suits this type of cat owner : This product is for owners looking for a recipe without cereals or soya, with a stated 26% salmon protein content.

How this product avoids the pitfall

The salmon content and absence of cereals are clearly stated in the ingredients. This makes it easier to compare with products that simply use fish flavourings.

Main benefit and key features

32% crude protein, a crunchy texture, a recipe without cereals or soya, and serving guidance based on your cat’s weight.

Recommended for : Specific needs and frequent treat-givers
VITAKRAFT Cat Liquid Snack Chicken 90 g

VITAKRAFT Cat Liquid Snack Chicken 90 g

Why it suits this type of cat owner : Individual liquid portions suit cats who prefer a soft texture. They’re also handy if you’d like to vary how you serve treats between meals.

How this product avoids the pitfall

It shouldn’t be treated as a complete meal: the product information classifies it as a complementary pet food and recommends serving it as a treat or with dry food.

Main benefit and key features

Liquid texture, convenient portions, 85% moisture and the option to serve it on its own or with dry food.

Looking for more options ?

We’ve brought together a comprehensive, regularly updated selection of products that meet these exacting criteria and comply with European safety rules.

Everyday feeding tips

  • Save treats for specific occasions, such as training, play or an occasional reward.
  • If you give treats frequently, slightly reduce your cat’s main food allowance.
  • Always make sure fresh water is available.
  • Store dry products in a cool place and reseal the pouch carefully.
  • Once opened, follow the refrigeration instructions and use-by guidance on the packaging.
  • Don’t give your cat snacks intended for people, especially spicy, salty or seasoned seafood products, such as some chilli-flavoured options.

Frequently asked questions about cat treats

How many treats can you give a cat each day?

The amount depends on the product, your cat’s weight and activity level, and their complete daily food allowance. Start by following the guidance on the packaging, then reduce their main food portion if needed. Treats should remain a supplement.

Are grain-free treats essential?

Not necessarily. They may suit an owner’s preference or meet a specific dietary requirement, but the ‘grain-free’ label alone isn’t enough to assess a recipe. Read the full ingredients list and consider what your cat can tolerate.

Can you give your cat liquid treats every day?

Yes, but only in the amounts recommended by the manufacturer, and as part of your cat’s daily food allowance. An opened liquid portion should usually be used promptly. It doesn’t replace a complete diet, even if your cat loves it.