Joybuy Insights

Cat food: how to choose the right products without paying for marketing

Choosing cat food isn’t just about comparing flavour or packet weight. Between dry kibble, wet food, moist meals and treats, packaging is packed with promises that can sometimes be hard to decipher.

Three common pitfalls cat owners often encounter:

  • Confusing complete food with complementary food: a treat or a lickable paste doesn’t replace the main meal.
  • Relying solely on the word highlighted on the packet: a “chicken” recipe may contain only a small proportion of that ingredient. You need to check where it appears in the ingredients list.
  • Buying a large format without considering your cat’s needs: a product designed for a neutered, sedentary or sensitive cat won’t necessarily suit another animal.

What to check before you buy

1. Complete or complementary food

If the product is meant to form the basis of your cat’s daily diet, look for the phrase “complete food for adult cats”. This means the manufacturer intends it to cover daily nutritional requirements, provided you follow the recommended amounts.

On the other hand, cat treats, liquid sticks and lickable purées usually carry the label “complementary food”. They add variety or reward your pet, but their quantity should be limited. Some guides recommend not exceeding 10% of daily food intake with this type of supplement.

2. Age, neutering and activity level

Dry cat food for adult cats suits animals that have finished growing, but the portion also depends on weight and physical activity. A cat that lives exclusively indoors doesn’t necessarily have the same needs as a very active one.

For dry cat food for neutered cats, check in particular:

  • the fat content;
  • the recommended amounts according to weight;
  • the presence of fibre in the ingredients;
  • the advice on transitioning foods;
  • any precautions for kittens and pregnant or nursing queens.

The Ultima reference shown below, for example, has 35% crude protein and 12% fat, with portions suited to cats weighing 2 to 7 kg. These figures let you compare products concretely, without being swayed by slogans printed on the packet.

3. Ingredients, moisture and format

Wet cat food generally contains a lot of water. In the product sheets we looked at, recipes in pouches or tins show between 79% and 82% moisture, while an Inaba lickable purée contains 86%. Analytical constituents should therefore be compared taking this difference from dry kibble into account.

When it comes to storage, choose the format based on how quickly you use it:

  • a 3 kg bag may work if you want to limit storage space;
  • a 7.5 or 12 kg bag reduces reordering in multi-cat households, provided you keep it in an airtight container;
  • 85 g pouches make portioning easy;
  • a box of 48 units suits planned purchases, but needs a cool, dry storage area.

Once opened, wet food should generally be kept in the fridge and consumed within 24 to 48 hours, depending on the instructions on the product.

Our selection for your needs

Recommended for: Beginners on a budget
Friskies 5 Promesses Indoor Adult Cat Dry Food Salmon - 3kg

Friskies 5 Promesses Indoor Adult Cat Dry Food Salmon - 3kg

Why this suits this profile: This 3 kg bag is a sensible size for trying a dry cat food recipe without storing too much. The product sheet presents it as a complete food for adult cats, with 30% crude protein and 11% fat.

How this product avoids the pitfall

The complete food status is clearly stated. So there’s no risk of confusing this product with a treat or supplement meant to accompany the main meal. The ingredients also show that salmon makes up 3% of the total.

Key benefit and strengths

3 kg format, ready-to-serve dry recipe and stated absence of artificial colours, flavours and preservatives.

Recommended for: Specific needs and heavy users
Ultima Sterilised Cat Food Chicken - 12kg

Ultima Sterilised Cat Food Chicken - 12kg

Why this suits this profile: This large format is aimed at households with one or more neutered adult cats who want to avoid reordering too often. The product sheet shows 17% chicken, 35% crude protein and 12% fat.

How this product avoids the pitfall

The feeding guide details the amounts to serve according to the cat’s weight. A useful benchmark to avoid overfeeding, which is often a risk with large bags – as long as you stick to the daily amount.

Key benefit and strengths

12 kg bag, suitable for neutered cats and advice on a gradual transition over 7 to 10 days.

Recommended for: Premium enthusiasts
Gourmet Gold Les Timbres Cat Food Variety Pack - 48 x 85g

Gourmet Gold Les Timbres Cat Food Variety Pack - 48 x 85g

Why this suits this profile: This box contains 48 portions of 85 g, with a soft texture and several recipes designed for adult cats.

How this product avoids the pitfall

Each portion is pre-portioned and the product sheet states it is a complete food for adult cats. You still need to adjust the number of tins to your cat’s weight and activity level.

Key benefit and strengths

Large multipack, individual 85 g portions and refrigeration required after opening.

Recommended for: Cats with sensitive digestion
PURINA Cat Dry Food Turkey Sensitive 3-Pack, 1.35KG

PURINA Cat Dry Food Turkey Sensitive 3-Pack, 1.35KG

Why this suits this profile: This pack of three bags, totalling 1.35 kg, is aimed at owners who want to try a sensitive cat food without starting with a large quantity.

How this product avoids the pitfall

The product sheet details the ingredients, analytical constituents and a suggested portion of 55 to 65 g for a 4 kg cat. If problems persist, a vet’s advice is still essential.

Key benefit and strengths

36% crude protein, 14% fat and resealable packaging after each use.

Looking for other options?

We’ve put together a comprehensive, real-time updated list of products that meet these strict selection criteria and European safety regulations.

How to use wet food and treats properly

Wet cat food can be served on its own if it’s complete, or combined with dry kibble as long as you adjust the total portion. Serve it at room temperature and don’t leave an open portion in the bowl for several hours.

Chicken, salmon or catnip treats remain supplements. For cat treats, stick to the amounts stated and slightly reduce the main meal if needed. Liquid sticks and products like Inaba Churu are handy for adding variety, but they shouldn’t replace a complete and balanced cat food.

FAQ on cat food

How much food should I give an adult cat?

The amount depends on weight, age, activity, neutering status and the type of food. Start by checking the table on the packaging, weigh the kibble and regularly monitor your cat’s body condition. Any change in portion should be made gradually.

Can you mix dry kibble and wet food?

Yes, as long as you calculate the total portion. Both products must be complete if they both form part of the main meals. This mix can also help with transitioning to a new recipe, usually over several days.

How long can you keep an open bag of dry kibble?

Store it in a cool, dry place, ideally in an airtight container. Keep the original packaging so you can check the batch number and best-before date. For wet food, put the leftover portion in the fridge and follow the time stated on the product, often between 24 and 48 hours.