Anyone looking for brioche made with wholemeal flour
If you’d like to share brioche at work while keeping an eye on fibre, check the ingredients list: “wholemeal” doesn’t mean that all the flour used is wholemeal.
Who is it for?
Anyone who keeps snacks in an office cupboard
If your snack box will be kept in a shared room between breaks, wholemeal rusks are a crunchy option to consider separately from soft brioche. Check the storage instructions for after opening.
Anyone who needs to check allergens
Before putting a product in a shared snack box, check the ingredients and any warnings about possible traces on the packaging of the product you’ve bought.
What to look for
When choosing between brioche and rusks for the office, start with the ingredients you want, the kind of snack break you’re planning and who’ll be using the snack box.
| What to consider | What to check | Who is it for? |
|---|---|---|
| Wholemeal flour and fibre | Check the proportion of wholemeal flour in the ingredients, followed by the fibre and sugar content per 100 g. Harrys states that its Brioche Tranchée Complète contains 27.8% wholemeal wheat flour; Brioche Pasquier states that its Biscotte Blé Complet contains 99% wholemeal wheat flour. | If having wholemeal flour matters more than choosing between a soft or crunchy texture, the ingredients are key. Around 46% of consumers rank wholemeal flour and fibre as their main priorities. |
| Type of snack break | Choose between soft brioche and crunchy rusks, and check the pack size and storage instructions for after opening. | If the snack box is kept at work between breaks, some people prefer a crunchy snack to brioche. Pack convenience is the main priority for around 27% of consumers. |
| Allergens and labelling | Check the ingredients, any warnings about possible traces and the nutritional information per 100 g on the pack you’ve bought. | When sharing a snack box, it’s important to know what’s in a product before offering it to others. Around 27% of consumers prioritise allergens and checking the label. |
Common mistakes to avoid
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Assuming “wholemeal brioche” means “100% wholemeal flour”
According to Harrys, its Brioche Tranchée Complète contains 27.8% wholemeal wheat flour and 27.5% wheat flour. Pasquier’s Biscotte Blé Complet has a different recipe, but it isn’t brioche.
Read the ingredients list, then compare the fibre content per 100 g while keeping the texture you want in mind.
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Expecting rusks to be as soft as brioche
Rusks and sliced brioche make for different kinds of snack break, even when both contain wholemeal flour.
First decide whether you want a crunchy product to keep in the snack box or soft brioche that’s ready to serve.
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Putting a product in the snack box without its allergen information
Harrys lists wheat, eggs and milk in the brioche featured here, and warns that other allergens may be present. Pasquier’s wholemeal rusks contain wheat and also carry a warning about possible contact with other allergens.
Keep the packaging, or a clear photo of the label, near the shared snack box. Always check the pack you’ve bought.
Brands to know when choosing
Harrys
According to Carrefour’s product listing, Harrys offers a 485 g pack of Brioche Tranchée Complète.
- Harrys states that this recipe contains 27.8% wholemeal wheat flour.
- It also contains wheat flour, as well as wheat, eggs and milk. Check the label for any possible traces.
Brioche Pasquier
Brioche Pasquier’s Biscotte Blé Complet is a crunchy alternative to brioche.
- Brioche Pasquier states that these rusks contain 99% wholemeal wheat flour and 11 g of fibre per 100 g.
- This product contains wheat and gluten. Also check the pack for warnings about possible contact with other allergens.
Carrefour
Carrefour’s product listings include Harrys Brioche Tranchée Complète and other viennoiserie products.
- The listing for Harrys brioche specifies a 485 g pack.
- Just because other brioches are sold in the same aisle doesn’t mean they’re made with wholemeal flour. Check each product listing.
A crunchy option on Joybuy
This pick is a wholemeal rusk for a crunchy office snack break, rather than a soft brioche.
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KRISPROLLS Swedish Rusk Complete Nature Unsweetened, 240 g
For a crunchy snack break instead of soft brioche. The pack contains 240 g. If allergens are a key part of your decision, check the packaging for information about wheat and barley. Also check the storage instructions for after opening.
Frequently asked questions
Does brioche labelled “wholemeal” contain only wholemeal flour?
No. Harrys states that its Brioche Tranchée Complète contains 27.8% wholemeal wheat flour and 27.5% wheat flour. Read the ingredients rather than relying on the product name alone.
How do you compare brioche and rusks when their serving sizes differ?
Compare the nutritional information per 100 g first, before looking at the serving you plan to offer. The DGCCRF says that using this common format makes it easier to compare pre-packed foods.
What should you check before putting brioche in a shared snack box?
Read the allergen information and warnings about possible traces on the pack you’ve bought. The Harrys wholemeal brioche featured here contains wheat, eggs and milk, among other ingredients. According to the DGCCRF, allergens must be clearly highlighted on the labels of pre-packed foods.
How should you store Harrys brioche at work after opening?
For Harrys Brioche Tranchée Complète, Auchan’s product listing says to store it at room temperature, away from heat, and to reseal the pack after use. Also follow the date and instructions on the pack you’ve bought.