Who are these bases suitable for?

For crunchy, seeded bites

If texture matters as much as the topping, look for seeds named in the ingredients. Pasquier Céréales et Graines crispbreads contain 9.7% seeds, according to the product listing published by Carrefour France; the Epi d’Or thin toasts listed by E.Leclerc contain sesame.

For soft canapés you can cut to size

Seeded wholemeal sliced bread provides a soft base for making mini sandwiches. Harrys Beau & Bon and Carrefour Extra products are options to consider, but check the ingredients and allergens for each one separately.

For brioche-flavoured bites

Brioche toast can pair well with a topping when you’re mainly after a sweeter flavour. The name doesn’t guarantee that it contains seeds: the ingredients listed for the Pasquier Grilletine briochée featured by Auchan include wheat, butter and eggs.

How do you choose between them?

For Christmas drinks, start with the texture you want and how you plan to serve your bites. Then check the ingredients and instructions on each pack.

What to consider What to check Who is it for?
Seeds and crunch Look for named seeds and, if shown on the packaging, their percentage. Carrefour France’s listing for Pasquier crispbreads states that they contain 9.7% seeds. I want the little crispbreads to add crunch and the seeds to be genuinely included in the recipe; around 40% of consumers put this first.
Slicing and softness Check the type of bread, its size and the number of slices before planning how to cut it. To make several mini sandwiches without starting with a dry base, I prefer soft slices; this is the main priority for around 30% of consumers.
Ingredients and allergens Read the ingredients and any ‘may contain’ statements for the specific product, especially for sesame and cereals containing gluten. When I’m serving guests with dietary requirements, I need to be able to check the ingredients in every bite. For around 20% of consumers, this check comes before texture.
Shopping and storage Check local availability, the date shown and the storage instructions, including after opening. If I’m shopping ahead of a gathering, I want to be able to store products as directed on the packaging; around 10% of consumers make this their top priority.

Mistakes to avoid

  • Confusing ‘brioche’ with ‘seeded’

    A brioche texture or flavour doesn’t tell you whether a product contains seeds. The ingredients listed for the Pasquier Grilletine briochée featured by Auchan don’t describe it as a seeded recipe.

    If seeds are essential for your bites, look for them by name in the ingredients before choosing a base.

  • Relying on the type of bread alone to check for allergens

    Ingredients and ‘may contain’ statements vary from one product to another. Anses stresses how important it is for people with allergies or intolerances to check the ingredients list.

    Check the label on every product you serve, and keep it handy so you can answer guests’ questions.

  • Assembling crunchy toasts too early

    A moist topping can soften a dry base before serving, making it less crunchy than you’d hoped.

    Prepare the toppings separately and assemble the toasts shortly before serving. If you need to put them together earlier, consider a soft base that’s suitable for cutting instead.

  • Overlooking the date and storage instructions

    Instructions vary between products. The DGCCRF reminds consumers that a use-by date, where shown on a food product, is a strict deadline.

    Plan your purchase around the date printed on the pack and follow its storage instructions, particularly after opening.

Brands and retailers to compare

Brioche Pasquier

Its seeded crispbreads and brioche Grilletines cater to two different texture preferences.

  • The Céréales et Graines crispbreads contain 9.7% seeds, according to the listing published by Carrefour France.
  • The ingredients for the Grilletine briochée featured by Auchan don’t provide clear evidence that it contains seeds.

Harry's

Beau & Bon Céréales & Graines sliced bread is an option for soft canapés rather than seeded brioche.

  • Harry's states that this recipe contains 14.6% seeds.
  • This product contains wheat, soya and sesame, among other ingredients; also check its ‘may contain’ statements.

Carrefour

The retailer distinguishes its Carrefour Extra Céréales et Graines sliced bread from its brioche and multigrain toasted products.

  • The Carrefour Extra sliced bread listing names sunflower, linseed, millet and poppy seeds, among other ingredients.
  • Don’t assume another brioche product contains seeds without checking its ingredients.

E.Leclerc / Epi d'Or

Epi d’Or sesame thin toasts are a different option from the brioche mini burgers listed by the retailer.

  • The ingredients published by E.Leclerc list sesame for the relevant thin toasts.
  • They also list wheat, barley and soya, so check the label on the pack you’re serving.

Auchan

The retailer lists, among other products, La Boulangère rye and seed sliced bread and Pasquier Grilletine briochée.

  • The listing for La Boulangère sliced bread specifies brown linseed, yellow linseed and sunflower seeds.
  • This information applies to that specific product, not to every bread and brioche sold by Auchan.

Lidl

Its special seed and grain bread is an option if you’re looking for a loaf to slice, rather than packaged brioche toast.

  • Lidl describes this bread as a mix of seeds and grains.
  • For allergen and possible ‘may contain’ information, check the details for the product in store.

Products for different occasions

These Joybuy products let you choose between sesame grissini to share, sesame simit breads and ready-filled brioche bites. The brioche bites are for a different sort of occasion from one calling for a seeded base.

Pack of LA VENEZIANE mini sesame grissini, 250 g

LA VENEZIANE Mini Sesame Grissini, 250 g

These mini grissini are worth considering if you’d like to serve sesame breadsticks with dips and other sharing dishes. They’re breadsticks, not slices to cut or brioche, so check the allergen information on the pack before serving.

View on Joybuy
Hünkar sesame simit breads, pack of four, 400 g

Hünkar Sesame Simit x4, 400 g

These ring-shaped breads are a good choice if you’d rather serve sesame bread than sliced toast. The pack contains four; check the storage and preparation instructions before deciding when to serve them.

View on Joybuy
ERHARD mini brioche bites with ham and Emmental, nine pieces, 115 g

ERHARD Mini Ham and Emmental Brioche Bites x9, 115 g

This pack of nine ready-filled bites is a brioche option for drinks and nibbles, rather than a product chosen for its confirmed seed content. Bake them in the oven before serving, and check the packaging for full instructions and allergen information.

View on Joybuy

Frequently asked questions

Is brioche better than seeded toast for drinks and nibbles?

Not if your priority is seeds and crunch: choose a product whose ingredients name the seeds. Brioche is better if you’re looking for a sweeter flavour; check the recipe if you’d like it to contain seeds as well.

Which allergens should I check in seeded bread?

Check the specific product, particularly for cereals containing gluten and, depending on the recipe, sesame or soya, as well as any ‘may contain’ statements. Anses highlights how important the ingredients list is for people with allergies or intolerances.

Can I buy these products in advance for Christmas?

Yes, provided the date shown and the product’s storage instructions cover the period you have in mind. Check the instructions for after opening too. If the pack shows a use-by date, the DGCCRF reminds consumers that it is a strict deadline.

Is bread baked in store suitable for someone with a sesame allergy?

Don’t assume so based on its name or appearance. For Lidl’s special seed and grain bread, check the up-to-date ingredient and possible ‘may contain’ information in store before serving it to anyone concerned.