What should you look for?
First, decide whether you’ll share the brioche straight away, save it for several occasions or take it along in separate portions.
Large pack of sliced brioche
Choose this: for serving several people during the same film night, if you expect to eat a good amount of the pack after opening it.
Bear in mind: compare the stated number of portions and follow the storage instructions once the pack has been opened.
Multipack of sliced brioche
Choose this: if you’d rather open packs on different occasions than open one large pack all at once.
Bear in mind: having several packs doesn’t mean that each slice is individually wrapped.
Individually wrapped mini brioches
Choose this: to put one piece in each lunchbox, when individual wrapping is clearly stated.
Bear in mind: mini brioches may also come together in one larger bag, so check the packaging for the exact product you’re considering.
| What to consider |
What to check |
Who is it for? |
| Portions to share |
Stated number of slices or portions and the net weight of the pack. |
If I’m serving brioche to several people during the same film night, I want to make sure there are enough portions rather than relying on the pack weight alone. Around 42% of consumers put sharing portions at the top of their list. |
| Portions to take with you |
“Individually wrapped” label and number of pieces. |
When preparing several lunchboxes, I look for pieces that are easy to divide up without opening the whole pack. Around 33% of consumers prioritise portable portions. |
| Ingredients |
Ingredients, allergens and nutritional information per 100 g and per portion. |
Before serving a recipe to other people, I want to be able to check its ingredients and the allergens listed. Around 25% of consumers make checking the ingredients their top priority. |
A Joybuy option for sharing
For a savoury snack to share during a film night at home, these brioche bites are different from sweet sliced brioches and mini brioches intended for lunchboxes: they need to be cooked before eating.
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ERHARD Mini Ham & Emmental Brioche Bites, 9 pieces, 115 g
These savoury bites are easy to share at home, as long as you cook them thoroughly before serving. The pack contains 9 bites and weighs 115 g. The recipe includes pork ham and contains wheat, milk and eggs. Keep the product frozen. Once defrosted, store it in the fridge, eat within 24 hours and do not refreeze. If you’re planning to put them in lunchboxes, first check how they’re packaged and follow the preparation and storage instructions.
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Frequently asked questions
How much brioche should I get for a film night?
Start with the number of people and the portions you want to serve, then check the stated number of slices or portions. Products listed by Auchan and E.Leclerc show why weight alone isn’t enough: their 700 g sliced brioches are listed as containing 26 and 27 slices respectively.
Are mini brioches always individually wrapped?
No. Auchan lists one product with 12 mini brioches in individual sachets, while a Pasquier product containing 10 pieces is listed without individual sachets. Check this on the product you choose before preparing lunchboxes.
What should I check if someone needs to avoid certain allergens?
Read the ingredients list and any warnings about possible traces on the packaging for the exact product. For prepacked foods in France, the DGCCRF states that allergens must be highlighted in the ingredients list. Don’t rely on the name of the brioche alone to tell you what it contains.
What does “no additives” mean on a Harrys brioche?
For the sliced brioche in question, Harrys says it contains no additives, while noting that some ingredients serve a similar purpose. If this matters to your choice, check the ingredients list for that particular product.
How should I store an opened pack of brioche?
Follow the instructions on the pack you’ve bought. For a Pasquier mini brioche product listed by Auchan, the instructions say to store it in a cool, dry place and close the bag securely after use. Don’t assume the same instructions apply to another product without checking its packaging.