Who is this guide for?

Households making several breakfasts

If several people enjoy brioche with their coffee, the pack weight and slice count can help you choose the right quantity.

Shoppers who care about the recipe

If you’re looking for a less sweet recipe or want to compare fibre content, check the nutritional values per 100 g for each product.

Shoppers who check the ingredients

If you need to avoid an ingredient, check the ingredients list, highlighted allergens and any ‘may contain’ statements on the exact pack you’re considering.

What should you look for?

What to consider What to check Who it matters to
Quantity per pack Compare the net weight and, where stated, the number of slices. If I’m planning several morning coffees, I want to know how much each pack contains. Around 39% of shoppers make this comparison a priority.
Recipe and nutritional values Check the sugars and fibre per 100 g; find out which product a sugar-reduction claim refers to. If I’m looking for a less sweet recipe, the claim on the packaging isn’t enough to compare two brioches. This is a priority for around 23% of shoppers.
Pack size and storage Choose a quantity that suits how often you eat brioche, and read the storage instructions for after opening. If I only eat brioche occasionally, I’d rather choose a pack I can finish while following the storage instructions. Around 23% of shoppers prioritise this.
Ingredients and allergens Check the ingredients list, highlighted allergens and any ‘may contain’ statements. If I need to avoid an ingredient, whether or not it’s present determines my choice before anything else. This is the priority for around 15% of shoppers.

Mistakes to avoid

  • Choosing a large pack without planning when you’ll finish it

    The EPI D’OR 700 g pack contains 27 slices, while the POUCE brioche sold by Auchan weighs 500 g and contains 18 slices. The right quantity depends on how many people will eat it and how often.

    Check the pack size before buying and follow the storage instructions once it’s open. Auchan recommends resealing the POUCE brioche pack after each serving.

  • Assuming ‘no additives’ means allergen-free

    Harrys’ plain brioche with no additives contains wheat and eggs, among other ingredients. Harrys also warns that it may contain traces of soya, nuts and sesame.

    If you need to avoid certain foods, check the ingredients and any ‘may contain’ statements for the exact product. Don’t rely on the ‘no additives’ claim alone.

  • Comparing ‘less sugar’ claims without checking the values

    A sugar-reduction claim refers to the comparison basis set for that particular recipe; it doesn’t rank every brioche against one another.

    Compare the sugars and fibre per 100 g on the packaging of the products you’re interested in.

Brands to know when comparing recipes

Brioche Pasquier

The brand offers sliced plain brioches, as well as a recipe labelled ‘30% less sugar’.

  • Brioche Pasquier’s product information for its ‘30% less sugar’ recipe states that it contains 8.8 g of sugars and 7.4 g of fibre per 100 g.
  • This reduction is measured against the average for plain sliced brioches, not against every brioche on the shelf.

Harrys

Harrys offers plain sliced brioches, including a recipe with no additives, as well as a less sweet recipe.

  • Harrys’ product information for its less sweet recipe states that it contains 9.3 g of sugars per 100 g.
  • According to Harrys, ‘no additives’ doesn’t mean the absence of ingredients with a similar function. Check the allergens and any possible traces for each recipe.

CARREFOUR CLASSIC'

This own-brand range includes a standard sliced brioche and a reduced-sugar version.

  • These two recipes let you compare the information on their packaging within the same range.
  • The ‘reduced sugar’ claim doesn’t replace checking the nutritional values per 100 g.

EPI D'OR (Marque Repère E.Leclerc)

The range includes sliced brioches weighing 500 g and 700 g.

  • The packs shown contain 18 and 27 slices respectively.
  • Check the ingredients list on the pack for the product you choose; the 500 g product information lists wheat and eggs, among other ingredients.

POUCE (Auchan)

Auchan offers a 500 g sliced brioche under this brand, with 18 slices.

  • The weight and number of slices are stated for this product.
  • Auchan recommends resealing the pack after each serving; the product information lists wheat and eggs, and warns that it may contain traces of milk.

A brioche available on Joybuy

This 280 g butter brioche could be a breakfast option. If you’re specifically looking for sliced brioche to serve with several morning coffees, check the pack size.

ERHARD Pure Butter Brioche 280 g butter brioche

ERHARD Pure Butter Brioche 280 g

At 280 g, this product is a smaller option for breakfast. If you’re planning to serve slices, check how the product is presented on the packaging. Also read the label for the exact product to check its ingredients and allergens.

View on Joybuy

Frequently asked questions

Is ‘less sugar’ brioche right for every breakfast?

This claim may suit your recipe preferences, but it isn’t enough to compare every brioche. Compare the sugars and fibre per 100 g, then check the comparison basis the brand uses for its reduction claim.

Which allergens should you check in sliced brioche?

Check the ingredients and any ‘may contain’ statements on the exact pack. The recipes shown by Brioche Pasquier and Harrys include wheat and eggs, among other ingredients, with other ingredients or possible traces depending on the product. In France, the DGCCRF states that allergenic ingredients must be highlighted on food labels.

How should you store brioche after opening?

Follow the instructions on the pack. For its 500 g POUCE sliced brioche, Auchan recommends resealing the packaging after each serving.

What should you check about the date on the pack?

First, check whether the pack has a use-by date or a best-before date, then follow the storage instructions. According to the French Ministry of the Economy, a use-by date is a strict deadline.