People organising a coffee break
You’re serving several people and want to know how many slices there are before opening the bag. Products listed by Auchan and E.Leclerc state the number of slices, but this varies from one product to another.
Who are these formats for?
People preparing lunchboxes
You’re portioning things out in advance. A pack with a stated number of portions helps you plan how much you need, but it doesn’t guarantee that each piece is individually wrapped.
People who pay close attention to ingredients
You compare the ingredients, allergens and nutritional information for the exact product you’re considering, rather than assuming that two brioches from the same brand have the same recipe.
What should you look for first?
For sharing, first distinguish between the number of portions and the number of packs. If portions need to be carried separately, the packaging is an important consideration in its own right.
Family-sized sliced brioche
Choose this if: you’re serving the slices in one place and can reseal the bag after the break.
Keep in mind: slices in a large bag aren’t necessarily wrapped individually.
Two-pack
Choose this if: you’d rather open one pack for a break and keep the other sealed for later.
Keep in mind: two packs don’t necessarily mean two sets of individually wrapped portions.
A counted pack of milk rolls
Choose this if: you want to easily give one piece to each person, especially for lunchboxes.
Keep in mind: milk rolls are different from sliced brioche, and a bag containing several pieces doesn’t guarantee individual wrapping.
| What to consider | What to check | Who is it for? |
|---|---|---|
| How much to share | Number of slices or portions and pack weight. Auchan lists 18 slices for its 500 g brioche; E.Leclerc lists one product with 27 slices weighing 700 g. | If I’m serving a group, I want enough slices without leaving an opened bag for too long. Around 46% of consumers prioritise this need to share. |
| Portions to take with you | Number of pieces and an explicit statement about whether they’re individually wrapped. | When preparing several lunchboxes, I want to be able to allocate the portions and know how to carry them separately. This is the top priority for around 27% of consumers. |
| Ingredients | Ingredients and allergens for the exact product; sugars and salt per 100 g if you’re comparing nutritional information. | Before choosing a format, I want to check its ingredients rather than rely on the recipe name. Around 18% of consumers prioritise this check. |
| How much you’ll actually use | Number of packs to open and storage instructions once opened. | If there’s a long gap between breaks, I’d rather plan how much will be eaten before opening each bag. This is the top concern for around 9% of consumers. |
Common mix-ups to avoid
-
Assuming that a stated number of pieces means they’re individually wrapped
Auchan’s listing for its 500 g family-sized brioche with 18 slices specifies that it doesn’t come in individual bags. A stated portion count tells you how many there are, not how each one is protected.
If you’re packing lunchboxes, look for packaging details on the exact product listing.
If the pieces aren’t wrapped separately, you may need an extra container or packaging to carry them.
-
Opening a large multipack without planning for later breaks
A two-pack lets you keep one bag sealed while using the other. So whether this format is useful depends on how often you’ll be serving the brioche.
Check the number of packs and storage instructions before choosing the quantity.
-
Using the ingredients list from a different recipe
A different variety or pack size may have a different recipe. For example, Harry’s says its additive-free sliced brioche may contain traces of soya, nuts and sesame. This information applies to that specific product.
Check the ingredients, allergens and ‘may contain’ statements on the pack you’re buying.
-
Taking ‘less sugar’ to mean the whole recipe is healthier
Harry’s specifies what its ‘less sugar’ claim is compared with. On its own, the claim doesn’t tell you about the other nutritional values or ingredients.
Check the stated basis for comparison, then compare the nutritional information per 100 g for the products you’re considering.
Brands and retailers to compare
Brioche Pasquier
Auchan lists a Pasquier sliced brioche in a 2 × 450 g multipack, as well as another 650 g product labelled as containing 25 portions.
- This information helps you distinguish a two-bag multipack from a large pack to share.
- Check the number of portions, ingredients and storage instructions for the product you choose.
Harry’s
The Harry’s range includes several sliced brioche recipes as well as individual formats.
- You can compare the formats and ingredients of products that suit your break.
- The brand’s ‘less sugar’ claim is based on a comparison it specifies. Check the values per 100 g for the exact product.
Carrefour
The Carrefour range shown in the available information includes Carrefour Classic’ brioche and sliced brioche products from other brands.
- The listed weights help you compare pack sizes.
- A brioche in this range isn’t necessarily a multipack or an individual portion.
E.Leclerc
Under its Epi d’Or brand, E.Leclerc lists sliced brioches with 18 or 27 slices, as well as counted packs of mini brioches.
- The stated number of pieces helps you plan how to serve them.
- A stated number of pieces doesn’t confirm that they’re individually wrapped.
Auchan
Auchan lists sliced brioches in several sizes, including one of its own-brand products with 18 slices weighing 500 g.
- The listing for this product specifies that it doesn’t come in individual bags.
- Check the ingredients and information on the pack you buy, as they can vary by product.
Lidl
Lidl has listed a bag of 12 Pasquier milk rolls and, separately, a family-sized Harry’s plaited brioche.
- The bag of milk rolls gives you a useful piece count for planning how to share them out.
- Milk rolls aren’t sliced brioche, and being sold in a bag doesn’t mean they’re individually wrapped.
A brioche option on Joybuy
For a shared break where a savoury option works, this product comes in counted brioche bites. It isn’t a substitute for sweet sliced brioche; remember to keep it frozen and cook it before serving.
Image unavailable
ERHARD, ham and Emmental brioche bites, 9 pieces, 115 g
The 9 bites make it easy to plan one piece per person for a small shared break. This 115 g savoury product must be kept frozen and cooked before eating. For lunchboxes, check whether the bites are individually wrapped and read the allergen information on the packaging.
Frequently asked questions
How do you choose between two brioche multipacks in different sizes?
Compare the total weight, number of packs and stated number of portions, then think about when you’ll open each bag. If your breaks are spread out, two separate packs may be more practical than one large bag, provided you use them one at a time.
Is family-sized brioche suitable for lunchboxes?
You can divide it into portions, but the slices aren’t automatically individually wrapped. Auchan’s listing for its 500 g brioche with 18 slices says ‘Individual bags: No’. Check the packaging for the product you choose before planning how to carry it.
How should you store sliced brioche after opening?
Follow the instructions on the pack and reseal it after serving. Auchan’s listings for Pasquier and Auchan products recommend storing these brioches in a cool, dry place. Follow the instructions for the product you buy.
Is the claim ‘less sugar’ enough to compare two brioches?
No. Check the basis for each claim and compare the nutritional values per 100 g for the products in question. Pasquier lists 8,8 g of sugars per 100 g for its ‘-30% sugar’ sliced brioche, while Harry’s specifies the basis for its own comparison.