If you’re looking for a brioche made with both wholemeal and wheat flour, Harrys Wholemeal Sliced Brioche fits the bill. Auchan’s product listing states that it contains 27.8% wholemeal wheat flour, 27.5% wheat flour and 7.5 g of fibre per 100 g, but also 15 g of sugars per 100 g. If sugar content matters more to you than wholemeal flour, consider reduced-sugar versions instead, without assuming that they’re made with wholemeal flour. For children’s snacks, Manger Bouger recommends offering a variety of foods and limiting pastries and sweet baked goods as part of the daily diet.
You’re looking for a brioche made with both wholemeal and wheat flour, without assuming your child will immediately take to its flavour or texture. Manger Bouger advises offering new flavours without forcing a child to try them.
You’d like to compare sliced brioches by their sugar content. A reduced-sugar claim and the presence of wholemeal flour are two separate criteria.
You prefer an all-butter or organic brioche to enjoy with your coffee. Even so, check the ingredients and nutritional information if sugar content also matters to you.
To choose, start by weighing up whether the brioche contains wholemeal flour, its sugar content and the type of recipe you want. You can’t infer one of these criteria from another.
| Criterion | What to check | Who is it for? |
|---|---|---|
| Wholemeal flour and whether your child will enjoy it | Look for wholemeal flour in the ingredients, then compare the fibre content per 100 g. Auchan’s listing for Harrys wholemeal brioche states that it contains 27.8% wholemeal wheat flour and 7.5 g of fibre per 100 g. | When a child is unsure about a new flavour, I look for a brioche that contains wholemeal flour without expecting them to take to a recipe made entirely with wholemeal flour straight away. Around 42% of consumers would put this transition at the top of their list of criteria. |
| Sugar content | Compare sugars per 100 g and per portion, and distinguish them from added sugars. Check which product is used as the reference for any reduced-sugar claim. | For snack time, I first want to be able to compare the sugar content of brioches, even if they aren’t described as being made with wholemeal flour. This would be a priority for around 33% of consumers. |
| A recipe to share | Read the ingredients and nutritional information, particularly if you’re looking for an all-butter or organic recipe. | With coffee, I mainly choose a recipe I’d enjoy sharing, rather than prioritising wholemeal flour or reduced sugar. Around 25% of consumers would favour this more indulgent choice. |
These claims don’t describe the same thing. According to Auchan, Harrys wholemeal brioche contains 15 g of sugars per 100 g. Carrefour’s listing for Pasquier −30% Sugar Sliced Brioche mentions wheat and chicory fibre, but doesn’t state that it’s made with wholemeal flour.
Decide which criterion matters most to you, then check the ingredients list and nutritional values per 100 g.
A sugar claim compares one feature of the product; it doesn’t tell you what the whole snack contains. For children aged 4–17, Manger Bouger recommends limiting pastries and sweet baked goods as part of the daily diet and offering a variety of foods.
Consider the portion you serve and plan the snack around the other foods on offer.
‘No additives’ doesn’t mean ‘allergen-free’. Auchan’s listing for Harrys wholemeal brioche names wheat, eggs and milk, and also notes that it may contain soya, nuts and sesame.
If you need to avoid an allergen, check the information on the specific pack you’re buying.
An organic label alone doesn’t tell you how much sugar a product contains. Carrefour’s listing for its organic all-butter sliced brioche states that it contains 12% butter and 11.9 g of added sugars per 100 g.
If you also want to compare sugar content, check the nutritional information rather than relying on the recipe name alone.
Harrys Wholemeal Sliced Brioche combines wholemeal wheat flour and wheat flour in a sliced format.
Pasquier −30% Sugar Sliced Brioche is an option if you’re looking for sliced brioche with a reduced-sugar claim.
Its reduced-sugar sliced brioche is another option if added sugar content is your top priority.
This selection is for a coffee break where you’d prefer an all-butter brioche, rather than choosing based on wholemeal flour or reduced sugar.
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Worth considering if you’re looking for an all-butter brioche to enjoy with coffee. The listed pack size is 280 g. If your choice depends on whether it contains wholemeal flour or on its sugar content, check the product label.
It can be offered, but the presence of wholemeal flour doesn’t change the recommendations for snacks on its own. For children aged 4–17, Manger Bouger advises limiting pastries and sweet baked goods as part of the daily diet and offering a variety of foods.
Offer it without forcing your child to try it, and give them time to get used to the flavour. Manger Bouger says that offering it several times, with a little time in between, may sometimes be necessary. It also recommends not insisting if your child can’t tolerate the flavour.
Check the allergens highlighted in the ingredients list on the pack you’ve chosen. In France, the Directorate-General for Competition, Consumer Affairs and Fraud Control reminds consumers of this labelling requirement. Auchan’s listing for Harrys wholemeal brioche names wheat, eggs and milk, and also notes that other allergens may be present.
Follow the instructions on the pack you’ve bought. For Harrys Wholemeal Sliced Brioche, Auchan advises storing it at room temperature, away from sources of heat, and sealing the bag tightly after use.