Who are these formats for?

Hosts who want to serve quickly

For a buffet where guests can help themselves easily, pre-sliced brioche saves you having to cut portions at the last minute. The number of slices shown on the pack can also help you plan how to serve it.

Hosts who pay attention to ingredients

If ingredients matter to your guests, take the time to check the ingredients and allergen information for the product you’ve bought, whether it’s brioche or confectionery.

Guests bringing a food gift

A chocolate assortment can be chosen as a gift rather than as a dessert intended to provide portions for the whole buffet.

What should you look for before buying?

Consideration What to check Who is it for?
Quick serving The words ‘sliced’ and the number of slices or portions. When the buffet needs to be ready without any cutting, being able to serve portions straight away matters more than presenting a whole brioche. Around 25% of consumers prioritise this convenience.
Quantity to share The net weight and number of portions, taking the other desserts into account. When serving several guests, I want to work out how much there is rather than judge by the size of the pack. Around 19% of consumers prioritise having enough to share.
Outdoor storage The storage instructions and whether the product needs to be kept chilled. If the gathering is outdoors, I need to be able to store each product according to its own instructions. Storage is a priority for around 19% of consumers.
Ingredients and allergens The ingredients list and the allergens highlighted on the packaging. Before offering brioche or confectionery to my guests, I want to be able to check exactly what’s in it. Around 19% of consumers prioritise checking the label.
A gift to give The type of assortment and its net weight. If I’m bringing something for the host rather than a dessert for the buffet, the presentation of the assortment matters more than the number of portions. Around 18% of consumers prioritise choosing a gift.

Mistakes to avoid

  • Judging by the size of the pack alone

    A large pack doesn’t tell you how many portions you’ll be able to serve. Carrefour lists a 650 g Pasquier brioche, while E.Leclerc lists a 500 g EPI D’OR brioche with 18 slices. You can’t compare these formats by appearance alone.

    Check the net weight, the stated number of slices and what other desserts you’re planning to serve.

  • Assuming a claim applies to the whole range

    Harry’s offers plaited and sliced brioches, as well as brioche with chocolate chips. The format or ingredients of one product don’t necessarily describe the others.

    Check the product name, ingredients, allergens and nutritional information on the pack you’ve chosen.

  • Using the same storage instructions for every dessert

    Brioche Pasquier recommends storing its brioches at 20 °C, but this doesn’t apply to a box of chocolates or a dessert that needs to be kept chilled. Anses highlights the importance of keeping relevant foods at a low temperature.

    Follow the instructions on each product’s packaging and plan suitable transport if it needs to stay refrigerated.

Brioche brands to know

Brioche Pasquier

Carrefour lists a 650 g family-size sliced Pasquier brioche, among other products.

  • The sliced format is handy when you want to serve without cutting.
  • Pasquier’s storage instructions for its brioches don’t automatically apply to other desserts.

Harry’s

Harry’s offers plaited and sliced brioches, as well as brioche with chocolate chips.

  • These formats let you choose between cutting on the spot and serving ready-cut slices.
  • Check the ingredients and allergens for the specific product you choose.

EPI D’OR (Marque Repère E.Leclerc)

E.Leclerc lists a 500 g EPI D’OR sliced brioche with 18 slices.

  • The stated number of slices helps you plan how to serve it.
  • Check availability with your chosen store or Drive service.

Auchan

Auchan lists a 700 g family-size sliced brioche with 26 slices.

  • The weight and number of slices help you assess whether this format will suit a group.
  • Auchan notes that ingredients may vary depending on the Drive service and purchase date. Check the packaging of the product you receive.

Assortments to give or enjoy

These two Joybuy products are a good fit if you’re bringing confectionery to a garden party or want to offer something to sample. If you’re planning to serve brioche at the buffet, compare sliced or whole formats separately.

Quality Street assorted chocolates and toffees, 400 g box

Quality Street assorted chocolates and toffees, 400 g box

This box is worth considering as a gift or as an assortment to enjoy, but don’t count it as portions of brioche. It weighs 400 g. Before serving it outdoors, check the allergens, date and storage instructions on the packaging.

View on Joybuy
AE Chocodate Assorted selection, 90 g

AE Chocodate Assorted, 90 g

This 90 g pack may suit a small tasting better than serving a large buffet. Check the packaging for the ingredients, allergens, date and storage instructions relevant to your gathering.

View on Joybuy

Frequently asked questions

Should you check for allergens before serving brioche or chocolates?

Yes. The DGCCRF states that allergens must be highlighted in the ingredients list on prepacked foods. Check the label of the product you’re actually serving, as ingredients vary from one product to another.

Can you leave brioche outside during the gathering?

Follow the storage instructions on its packaging. Brioche Pasquier’s 20 °C guidance applies to its brioches; it doesn’t tell you how to store other products or a chilled dessert.

Can you freeze brioche in advance?

Brioche Pasquier says its brioches can be frozen, although they may be less soft once defrosted. For another product, check the manufacturer’s instructions first.