Who are the different formats for?

People preparing lunchboxes

If each lunchbox needs to contain an easy-to-count portion, look for mini brioche rolls and milk rolls sold individually. Check separately whether each one comes in its own wrapper.

People serving at a stall

For serving portions from a counter, sliced brioche makes it easier to plan your servings when the number of slices is stated. You’ll also need to be able to keep the product protected between serving sessions.

People distributing stock over time

If you’ll be handing out brioche at different times, a multipack with separate bags lets you keep some packs sealed until you need them. However, each pack may contain a whole brioche to serve, rather than individual portions.

What should you look for?

For a Christmas market, start by thinking about what you’ll be doing when handing out the brioche: giving someone an individual roll, serving a slice or opening a new pack. Check the ingredients for each format.

What to consider What to check Who is it for?
Individual portions to hand out Number of individual pieces and whether each one has its own wrapper. If I’m preparing lunchboxes, I want to be able to put one roll in each without having to cut up a brioche on the spot. Around 29% of consumers would prioritise having portions that are ready to hand out.
Serving by the slice Net weight, number of slices if stated, and instructions for after opening. When serving a group from the same stall, I’m looking for portions that are easy to plan while keeping the bag protected between serving sessions. This type of group service would be the main priority for around 36% of consumers.
Packs for several serving sessions Number of separate bags and the weight of each one. Don’t confuse this with the number of portions. If I’m handing out brioche over a period of time, I’d rather open the packs as I go. Being able to keep some of the multipack sealed would be the top priority for around 21% of consumers.
Ingredients Ingredients and allergens for the exact product, including each variant you buy. If the recipe needs to suit the people receiving the brioche, I check the label before choosing a format. For around 14% of consumers, this would be the top priority.

Mistakes to avoid

  • Confusing several packs with individually wrapped portions

    A pack of three 500 g sliced brioches lets you open the packs at different times, but it doesn’t provide individual portions ready to put in lunchboxes.

    Before working out how much to buy, distinguish between the number of packs, the number of slices and the number of individual pieces.

  • Forgetting about the bag once it’s open

    A large brioche can be convenient to serve, but you’ll need to store any leftovers between servings according to the instructions on the packaging.

    Plan how many portions you’ll serve each time you open a pack, and check the product’s storage instructions.

  • Choosing by brand rather than recipe

    Two formats or variants from the same range may have different ingredient lists. According to the Ministry of the Economy, allergens in pre-packed foods must be declared and highlighted.

    Read the label for each product you plan to hand out. Don’t assume its ingredients based on the range name alone.

Brands to consider, depending on the format you’re looking for

Brioche Pasquier

The brand offers plain sliced brioche; Lidl also stocks a bag of 12 Brioche Pasquier milk rolls.

  • Sliced brioche is suited to serving by the slice, while milk rolls can be counted out individually.
  • Check the ingredients and packaging for the product you choose: these two formats are handed out differently.

Harrys

Harrys offers a range of braided brioche, sliced brioche and brioche with chocolate chips.

  • These options let you compare brioche that needs slicing with brioche that’s ready to serve by the slice.
  • The range description alone doesn’t tell you the number of portions, ingredients or allergens for a specific product.

Epi d'Or

E.Leclerc stocks Epi d'Or milk rolls in a pack of 15, with a total weight of 525 g.

  • The number of milk rolls gives you a straightforward guide to handing out one to each person.
  • If you need them for lunchboxes, check the pack to see whether each roll is individually wrapped.

Carrefour Classic'

Carrefour offers Carrefour Classic' mini brioche rolls in a pack of 12, with each one weighing 40 g.

  • The number of pieces and weight of each one help you plan an individual serving for everyone.
  • Check the ingredients for this product, and don’t confuse separate pieces with individually wrapped rolls.

La Fournée Dorée

Auchan offers a pack of three 500 g La Fournée Dorée sliced brioches; the brand also offers a 700 g sliced brioche.

  • The three separate packs let you plan to open them one at a time.
  • This multipack isn’t the same as individually wrapped mini brioche rolls for lunchboxes.

Product available on Joybuy

For sharing small bites cooked on site, this selection features savoury brioche bites. They’re prepared and packaged differently from the sliced brioche and milk rolls mentioned above.

ERHARD Mini Ham & Emmental Brioche Bites, nine bites

ERHARD Mini Ham & Emmental Brioche Bites x9, 115 g

These nine brioche bites with ham and Emmental are great for sharing if you have an oven available before serving. Keep them frozen at −18 °C or below, then cook them thoroughly in the oven at 200 °C for 12 minutes before serving. Follow the instructions for after defrosting, too. This product contains wheat, milk and eggs. If you’re preparing lunchboxes with individually wrapped portions, check how the nine bites are packaged before buying.

View on Joybuy

Frequently asked questions

Mini brioche rolls, milk rolls or sliced brioche: which should you choose for lunchboxes?

Choose mini brioche rolls or milk rolls if you want to count out one for each lunchbox. However, check whether each piece has its own wrapper. With sliced brioche, you’ll need to prepare the portions and decide how to package them.

How can you check for allergens before handing out food?

Read the ingredients and allergen information for each specific product, even if you’re switching to a different variant. According to the Ministry of the Economy, allergens in pre-packed foods must be declared and highlighted on the label.

What should you do with sliced brioche after opening it?

Follow the storage instructions on the packaging and plan how to keep the bag protected between serving sessions. If you’ll be serving brioche at different times, separate packs let you open only the one you need.

What should you look for on the label of pre-packed brioche in France?

When choosing a product to hand out, check its name, ingredients, allergens and storage instructions. The DGCCRF states that labelling information must be visible, legible and written at least in French. The Ministry of the Economy also reminds shoppers that allergens must be highlighted.