Hailing from Asia, biscuit sticks have taken our shelves by storm, much to the delight of foodies. Thin, crunchy, coated, or filled, these snacks win you over with their simplicity and endless variety of flavors. But between the iconic Pocky from Glico and Toppo from Lotte, how do you choose?
Don't worry! We'll guide you to the perfect Japanese snack for your next kids' snack or personal indulgent break.
Before you dive into our selection, here are a few key points to help you find the Asian biscuit you're sure to fall for.
This is the first major showdown in the world of biscuit sticks.
Milk chocolate, strawberry, matcha green tea... the classics are tried-and-true favorites. But the adventure doesn't stop there! Let yourself be tempted by more original variations like cookies and cream, the banana-chocolate duo, or the famous limited editions. For a kids' snack, gentle flavors (milk, strawberry) are always a hit. The more adventurous, however, will dare to try more intense tastes.
Most sticks are sold in 40g to 70g boxes, containing one or two freshness packs to ensure maximum crunch. It's an ultra-convenient format that fits anywhere. Some packaging, featuring cartoon characters, is clearly aimed at a younger audience and turns snack time into playtime.
Our editors have tested and selected a few gems for you that perfectly illustrate the richness of this world. Our choices were based on flavor popularity, originality, and of course, deliciousness!
Why it stands out: Lotte's Toppo is the star of filled sticks. This version pushes the chocolate experience to the max: not only is the biscuit itself cocoa-flavored, but it's also generously filled with a chocolate cream. A 100% cocoa option for true chocoholics.
Key features:
Who is it for?: For chocolate addicts who want a delicious and practical snack to enjoy worry-free at the office or on the go.
Why it stands out: Does Glico's Pocky even need an introduction? It's THE star biscuit stick on the international stage. Its Cookies & Cream version is a pure, indulgent delight: a creamy coating sprinkled with real cocoa biscuit pieces, creating an addictive textural contrast.
Key features:
Who is it for?: For foodies of all ages and fans of Asian pop culture looking for a comforting and familiar flavor. It's also the perfect choice for a first-time Pocky tasting.
Why it stands out: This Pocky-style stick is all about gentleness, with its milk coating and fun packaging featuring Mickey Mouse. The goal? To turn snack time into a magical moment.
Key features:
Who is it for?: Primarily for kids, but also for grown-ups who embrace their love for milky, nostalgic flavors. Perfect for a birthday or a little surprise that's sure to hit the mark.
Our selection is just a taste. Dark chocolate, strawberry, almond, matcha tea... the world of biscuit sticks is an endless source of discovery. To find your next favorite treat, explore our complete collection.
? Discover our full range of 40g Biscuit Sticks
It's all in the design! Pocky is a stick coated with cream (chocolate, strawberry, etc.). Toppo, on the other hand, is a hollow tube filled from the inside. The choice is simple: want to keep your fingers clean? Choose Toppo. Prefer direct contact with the delicious coating? Go for Pocky.
Once confined to Asian grocery stores, these snacks are now much easier to find. Specialized sites like Joybuy.fr offer a wide selection of brands like Glico and Lotte, delivered right to your door.
Yes, they're a super convenient snack that kids love. The individual format is easy to carry and portion. As with any treat, they should be enjoyed in moderation, with a preference for milder flavors. And let's be honest, the packaging featuring their favorite heroes adds a little touch of everyday magic.